The market for critical business and professional information delivered via cell phone or PDA might be the most exciting application to spring out of the technology revolution. Adoption of these services has already taken hold in the fields of law, health care and finance, but its full potential has not yet been met. Wireless Information in Professional Markets 2009-2010 focuses on market penetration, usage patterns, pricing, end-user segment profiles, major players, emerging technologies and the challenges this market will face as it continues to evolve.

Wireless Information examines wireless technology in the context of its ability to deliver information to professionals and how that will impact the companies that develop and sell information aimed at professionals. The report provides:

• An overview of the size of the market broken down by the law, business and health care industries;
• Includes a discussion of industry, business and technology forces impacting wireless information;
• Profiles the leading professional wireless information providers;
• Identifies and analyzes the key networks that carry or provide wireless communication services in the following regions: North America, Europe and Asia; and Examines the core technologies (cellular, 3G, satellite, bluetooth, WiFi ) and devices (smartphones, PDAs, e-readers, media players, mobile computing) used in wireless information markets.

Additional Information

Stamford, CT—October 21, 2009—The health care sector and small businesses will prosper the most from widespread implementation and use of wireless broadband, according to Wireless Information in Professional Markets 2009-2010 the latest strategic market report released today from Simba Information, a leading media industry forecast and analysis firm.

By 2012, the percentage of U.S. physicians using smartphones will increase to 81%. The current rate of penetration is 64%. Productivity improvements due to use of mobile broadband solutions across the U.S. health care industry are valued at almost $7 billion. That number is expected to triple by 2016 to $27.2 billion.

The professional segment within the wireless industry is growing, but has been losing its share of total revenue due to the explosive growth of sales to consumers. Due to this loss in share, Simba estimates approximately 33% of the wireless industry, including all service and device sales, is generated by the professional market.

The market for critical business and professional information delivered via cell phone or PDA might be the most exciting application to spring out of the technology revolution. Adoption of these services has already taken hold in the fields of law, health care and finance, but its full potential has not yet been met. This report focuses on market penetration, usage patterns, pricing, end-user segment profiles, major players, emerging technologies and the challenges this market will face as it continues to evolve. Report sections include:

• Overview and Market Size
• Core Technology and Devices
• Wireless Information in Professional Markets
• Global Networks & Carriers
• Outlook and Market Projections

For additional information please visit www.simbainformation.com or contact Dan Strempel at 203-325-8193 x103.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba provides consulting and reports that provide key decision-makers at more than 15,000 client companies around the globe with timely analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com.