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Insights from the Editor:
Children's/YA E-Book Use Led By Adults; "Guarded" On Tablet Influence
Children's Publishing Market Forecast 2013 outlines a complicated and mixed message about reading, tablets, and where the two intersect in the future of children's books. In a nationally representative survey of 2,000 adults completed in August 2012, only 33.7% somewhat or strongly agreed that children would read more books for leisure if they had their own tablet, and 25.6% somewhat or strongly disagreed; approximately 40% of adults had no opinion. Findings from this survey conclude when the statement is posed to e-book users, the percentage of adults who somewhat or strongly agreed move up to about 44% and when the statement is posed to iPad owners, barely half (51.3%) somewhat or strongly agreed with the statement.
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Professional Content Report
Professional Content Report is an insider's guide to the industry news, which focuses on the latest developments in professional publishing and scholarly and research communications, as well as technology's impact on information delivery. It provides extensive coverage of the legal, business, scientific, technical, medical and financial information segments. Additionally, this newsletter delivers a thorough briefing of the market, with details on top company earnings and rankings, including Elsevier, Wolters Kluwer and John Wiley, along with an analysis of trends, mergers, acquisitions and strategic partnerships. Breaking issues related to new technologies and the movement of key industry executives are also included
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Simba Information
Simba Information is the leading authority for market intelligence and forecasts in the information and media industries. Our comprehensive, timely, quality research and presentation of market intelligence have provided key decision-makers at more than 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts. Simba's extensive information network has been delivering valuable independent perspective on the people, events, and alliances shaping the media and information industry since 1989.
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