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Insights from the Editor:
17% of U.S. Adults Read E-Books, But Only 11% Bought

Trade E-Book Publishing 2012

Trade E-Book Publishing 2012, the fourth edition of Simba's e-book report series, estimates 17% of U.S. adults have read at least one e-book in 2011, up from the 11% who did so in 2010. In keeping with the report's tradition of measuring the commitment individual adults have to e-books, the percentage of adults who bought e-books was shown to be 11% of adults—up from 9%.

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Newsletter Showcase:
Professional Content Report
Professional Content Report

Professional Content Report is an insider's guide to the industry news, which focuses on the latest developments in professional publishing and scholarly and research communications, as well as technology's impact on information delivery. It provides extensive coverage of the legal, business, scientific, technical, medical and financial information segments. Additionally, this newsletter delivers a thorough briefing of the market, with details on top company earnings and rankings, including Elsevier, Wolters Kluwer and John Wiley, along with an analysis of trends, mergers, acquisitions and strategic partnerships. Breaking issues related to new technologies and the movement of key industry executives are also included


Simba Information
Simba Information is the leading authority for market intelligence and forecasts in the information and media industries. Our comprehensive, timely, quality research and presentation of market intelligence have provided key decision-makers at more than 15,000 client companies across the globe with timely news, analysis, exclusive statistics, and proprietary industry forecasts. Simba's extensive information network has been delivering valuable independent perspective on the people, events, and alliances shaping the media and information industry since 1989.

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Retailer Watch: The Trickle-Away Effect in Action
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Recent Research Reports
Educational Marketer Newsletter Archive 2002-2007
Trade E-Book Publishing 2012
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Simba Information in the News
USA Today Quotes Senior Simba Trade Analyst Michael Norris on Nook ... more
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