The Rise and Impact of Self-Publishing 2013-2014

Oct 15, 2013
58 Pages - Pub ID: CURP5136259
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The Rise and Impact of Self-Publishing 2013-2014

In 2012, the book publishing industry was rocked when a self-published book by an author nobody had heard of landed on a national bestseller list. For 133 weeks (and counting, as of this writing) the erotic title, 50 Shades of Grey—and its two sequels— would dominate bestseller lists, smash industry records, and, most significantly, signify to the literary world that the long maligned practice of self-publishing had arrived.

The presence of self-published books on bestseller lists has grown so much, and with such consistency, the coverage of the titles has become a regular feature in Simba Information’s monthly periodical, Book Publishing Report. It is this phenomenon that has led Simba to study self published books—and the people who buy them—with a new perspective. This report will show what extent U.S. adults purchase self published books, what factors have led to the rise, and what titles, authors and categories have led the way since 2011.

Methodology
Chapter 1: Introduction
Introduction
Purchasers of Self-Published Books: Topline Results
Paperback Consumption vs. Digital Book Consumption
E-Book Usage Rates Among Self Published Book Buyers
Smartphone and Tablet Ownership Rates of Self Published Book Buyers
Table 1.1: In the Last 12 Months, Have you Purchased Any Self-Published Books? (2012-2013) 2
Table 1.2: Paperback Consumption Trends vs. E-Books (2012)
Table 1.3: Do you Use E-Books? (June 2013)
Table 1.4: Percent of U.S. Population Who Owns a Kindle Fire, iPad,
Smartphone or Other tablet (2013)
Chapter 2: Demographics of Self Published Book Buyers
Introduction
Gender
Age Group
Marital Status
Children in Household
Employment Status
Educational Attainment
Race/Ethnicity
Urban vs. Suburban Locale
Region
By Household Income Bracket
Table 2.1: Demographics by Gender
Table 2.2: Demographics by Age Group
Table 2.3: Demographics by Marital Status
Table 2.4: Demographics by Children in the Household
Table 2.5: Demographics by Employment Status
Table 2.6: Demographics by Educational Attainment
Table 2.7: Demographics by Race/Ethnicity
Table 2.8: Demographics by Urban vs. Suburban/Rural Locale
Table 2.9: Demographics by Region
Table 2.10: Demographics by Household Income Bracket
Chapter 3: Self Published Book Buyers Key Data
Introduction
Where E-Books Were Acquired, Last Three Months
Use of Apps on Smartphone or Tablet
Educational App Buyers Among Smartphone/Tablet Owners 2013
Money Spent on Apps, 2013
Media Services and Loyalty Programs Used
Comic Books/Graphic Novel Use –Print and Digital
E-Books Read
E-Books Purchased
E-Books Acquired Free
Amount of Money Spent on E-Books
The Most Popular Devices Used for E-Books
Channels Used for Print Books
Children’s & YA Print & Digital Purchasing
Money Spent on Children’s/YA Books
Reasons for Purchasing Children’s/YA Books
Opinions on Children’s Reading Habits
Opinions on Tablets Influencing Children’s Reading Habits
Opinions on Children and Computer Use
Opinions on the Effectiveness of Tablets in the Classroom
Table 3.1: Where E-Books Were Acquired, Last Three Months (April-June 2013)
Table 3.2: Do you Use Apps on Your Smartphone or Tablet
Table 3.3: Educational App Buyers Among Smartphone/Tablet Owners 2013
Table 3.4: All Adults/Self Published Book Buyers: Money Spent on Apps
(June 2012-June 2013)
Table 3.5: Self Published Book Buyers and Loyalty Programs (2013)
Table 3.6: Bought Comics/Graphic Novels (Print or Digital, 2013)
Table 3.7: All Adults/Self Published Book Buyers: E-Books Read
(June 2012-June 2013)
Table 3.8: All E-Book Users/Self Published Book Buyers: E-Books Purchased
(June 2012-June 2013)
Table 3.9: All E-Book Users: E-Books Acquired Free (June 2012-June 2013)
Table 3.10: Money Spent on E-Books (June 2012-June 2013)
Table 3.11: Popular Devices Used for E-Books (All E-Book Users and Self Published Book Buyers, 2013
Table 3.12: Channels Used For Print Book Purchasing (All Adults, Self Published Book Buyers, E-Book Users, 2013
Table 3.13: Children’s & YA Print & Digital Purchasing (June 2012-June 2013)
Table 3.14: Self Publish Book Buyers, E-Book Users: Amount of Money Spent on Print & Digital Children’s/YA Books (June 2012-June 2013)
Table 3.15: Self Publish Book Buyers, E-Book Users: Reasons for Buying Print Children’s/YA Books (June 2012-June 2013)
Table 3.16: Self Published Book Buyers, All Adults: Children Read Books Less Than They Used To
Table 3.17: Self Published Book Buyers, All Adults: Children Would Read More Books for Leisure if They Had Their Own Tablet Device
Table 3.18: Self Published Book Buyers, All Adults: Children Today are on the Computer Too Much 30
Table 3.19: Self Published Book Buyers, All Adults: Children Would Learn More Effectively With Tablets in Schools Than Traditional Textbooks
Chapter 4: Bestselling Self Published Titles and Authors
Introduction
Self Published Entries on National Bestseller Lists
Digital vs. Print Self Published Titles
Authors vs. Entries
Bestselling Self Published Titles by Class
All Titles, Self Published Works, and E-Books
Performance of 50 Shades Trilogy
Top 20 Self Published Books (January 2010-June 2013)
Top 20 Self Published Authors (January 2011-June 2013)
Top 20 Imprints (January 2011-June 2013)
Top 20 Self Published Book Categories (January 2011-June 2013)
Table 4.1: Self Published Entries on Bestseller Lists (Q1 2011-Q2 2013)
Table 4.2: Digital vs. Print Self Published Titles (Q1 2011-Q2 2013)
Table 4.3: Authors vs. Entries (Q1 2011-Q2 2013)
Table 4.4: Bestselling Self Published Titles by Class (Q1 2011-Q2 2013)
Table 4.5: All Titles, Self Published Works, and E-Books (Q1 2010-Q2 2013)
Table 4.6: 50 Shades Trilogy: Individual Titles Performance and Bundle Performance (2011-2013)
Table 4.7: Top 20 Self Published Titles (January 2010-June 2013)
Table 4.8: Top 20 Self Published Authors (January 2011-June 2013)
Table 4.9: Top 20 Self Published Imprints (January 2011-June 2013)
Table 4.10: Top 20 Self Published Categories (January 2011-June 2013)
Chapter 5: Forecasts and Conclusions
Table 5.1: 2013-2016 Projections for % of Adults Purchasing Self Published Titles (Digital vs. Print)

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