PreK-12 Industry Competitive Analysis - Market Research, Industry Trends, Market Share


Published: 08/01/2020
Pages: 68
Full Study Price: US$ 1,750

The idea behind this competitive analysis is to examine how K-12 instructional materials providers are faring in light of various market environmental factors. Obviously, the biggest environmental factor currently is the COVID-19 pandemic in the U.S.

This report examines the K-12 industry’s reaction to it and the impact the pandemic has inflicted on the industry. Because of the timing of this report, Simba can cover only the initial industry reaction. That includes initial actions K-12 instructional resource providers took to assist schools, as well as initial actions companies took to preserve their businesses.

In 2019, schools and instructional resource providers increasingly were exploring various technologies, such as artificial intelligence, for improving instruction and learning. In January in the Educational Marketer newsletter, Simba had signaled the unsettledness in the K-12 and higher education instructional materials industry, reflecting a disruption as technology continued to break with tradition in learning.

As COVID-19 swept across the country and into the lexicon, uncertainty became the word of 2020 for an entirely different reason. This report is an initial look at how some companies have begun to assess and address the new environment in K-12.

How to deliver instruction in a COVID-19 environment has superseded or amplified the ongoing concerns in state legislatures and schools how to improve literacy and math instruction. Career & technology education and civics also were themes being carried into 2020 when the pandemic struck.

In this report, Simba looks at several comparative factors as a guide to how the industry is faring. These factors are:

  • How companies responded to market need in the pandemic and how they took care of their own business health;
  • Shifting positioning through mergers and acquisitions in 2019;
  • How public companies performed operationally in 2019.

Simba also provides detailed strategic profiles of 12 of the leading providers of K-12 instructional resources.

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Table Of Contents

  • Methodology
  • Introduction
  • Impact of COVID-19 in Early 2020
    • Table District Approaches to Distance Learning
    • How Education Companies Responded to School Needs
      • Online Schools at the Ready
      • Virtual Teaching Support Offered
      • Pandemic Upends Testing Plans
        • Table Company Offers to Schools
    • Operational Steps Taken
    • A View of the Future
  • Investors Stir M&A Activity in 2019
    • Table Simba Information's PreK-12 Merger & Acquisition Index, 2019
  • Operating Performance
    • Table Simba Information's PreK-12 Performance Index, 2019 vs. 2018 ($ in 000; ranked by Operating Margin)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Cengage (National Geographic Learning)
      • Key Executives
      • National Geographic Learning (School)
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives:
      • Company Overview
      • K-12 Publishing Strategy
    • Goodheart-Willcox
      • Key Executives
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw-Hill Education
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Savvas Learning Company
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Curriculum and Instruction Strategies
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary