State of College Course Materials - Market Research, Industry Trends, Market Share


Published: 12/05/2018
Pages: 71
Full Study Price: US$ 1,500

This report presents both sizing and context to the market segments of new course materials—new textbooks (print), digital media (including etextbooks), and used books.

This first part of a two part series, focuses on two main areas: current landscape conditions in the higher education market and the competitive environment for publishers and distributors of instructional resources for college programs.

In sizing the market segments for this report, Simba follows the procedure it established in 2015 for how it breaks down market segments. Simba uses the market size for new course materials as provided by sales figures from the Association of American Publishers. Simba further breaks down that segment into new print textbooks and digital materials. Those breakdowns are Simba’s own estimates based on its ongoing research in the area of instructional materials in higher education.

Simba’s segment projections are its own and are reached based on several factors, including enrollment patterns, trends in student preferences for study materials and buying habits, and new-edition (or front list) publishing cycles.

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Table Of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • Table The Beloit College Mindset List, Class of 2022 (Most students born in 2000; selected facts)
  • Market Size & Structure
    • Institution Types and Numbers
      • For-Profit/Nonprofit Split among Private Institutions
        • Table Degree-Granting Postsecondary Institutions, 2016-2017
      • Two-Year vs. Four-Year
    • Where Students Are Enrolled
      • Table U.S. Undergraduate Enrollment by Characteristics, Fall 2000, 2010, 2016
      • Almost 80% of Students Attend Public Institutions
      • Enrollment Grows at Four-Year Institutions
      • Full-Time vs. Part-Time
      • Student Demographics
      • For-Profits Work on Improving Their Position
        • Table Simba Information Career College Enrollment Index
      • The Appeal of Distance Education
    • Degrees of Choice
      • Table Associate's and Bachelor's Degrees Awarded in 2015-2016 and Change from 2014-2015
    • Spring Term 2018
  • Policy & Funding
    • Introduction
    • Costs of Attending College in 2017-2018
      • Table Undergraduate Tuition and Fees, 2017-2018 vs. 2016-2017
    • Federal Education Budget Passes
      • Table Selected Appropriations for Postsecondary Education, FY 2018 - FY 2019 ($ in 000 except for Max Pell grant, which is actual)
      • $4.9M for Open Educational Resources
    • Regulation Reform Is Slow to Take Effect
    • Slowing State Support for Higher Education
      • Table State Fiscal Support for Higher Education, FY 2018 vs. FY 2017 ($ in 000,000)
      • Free-Tuition Programs Continue to Spread
        • Table Extent of Tuition-Free Programs across the States
  • Course Materials
    • Introduction
    • Student Spending on Course Materials Continues to Decline
      • Table College Student Spending Trends for Course Materials, Spring 2018
      • Health Predominates in Spending on Course Materials
    • Stability Returns to Publishers in 2017
      • Segmenting Industry Sales
        • Table Sales by Segment of Key College Course Materials 2016-2018P ($ in 000,000)
      • The Resilience of New Print Textbooks
      • Demand continues for Digital Media
        • Table Share of Media Used in College Courses, 2018P (% share based on $4.25 billion market)
    • Publishers Adjust to Changing Landscape
      • New Options Hit Pearson
        • Table Simba Information's Leading College Publishers by Revenue, 2017 vs. 2016 ($ in 000,000)
      • Rental Preference and Digital Hit Cengage Revenue
      • New Copyrights Help Mitigate at McGraw-Hill Education
      • Wiley Continues to Invest in Education
      • Increasing Digital Metrics
        • Table Publishers' U.S. Higher Education Digital Metrics, 2017
      • More Digital Progress in H1 2018
    • OER Continues to Make Headway in College Market
      • Cengage Launches OpenNow
      • Macmillan Launches OER Course Service
      • Carnegie Learning Partners with OpenStax in Developmental Math
      • OpenStax Continues OER Growth
  • Distribution
    • Introduction
    • Competitive Campus Store Landscape
      • Table Campus Stores Remain the Top Source for Course Materials
      • Table College Bookstore Operators
      • Follett Is Largest Campus Bookstore Operator
      • Barnes & Noble Moves into Student Services
      • Amazon Tempers Move on Campus
      • Shifting Campus Store Landscape
        • Table Changing College Bookstore Landscape for Fall 2018 Term
      • Ed Map Provides a Cautionary Tale
    • Publishers Assert More Control of Sales & Distribution
      • Publishers Enter the Textbook Rental Market
        • Table Publishers' College Textbook Consignment-Rental Initiatives, 2017-2018
      • Publishers Grow eCommerce
      • Publishers Expand Inclusive Access
      • Cengage Unlimited Goes Live