PreK-12 Professional Learning - Market Research, Industry Trends, Market Share


Published: 07/13/2020
Pages: 87
Full Study Price: US$ 3,750

In PreK-12 Professional Learning Market 2020, Simba Information examines the professional learning segment, also known as professional development, for teachers, administrators, and other educators with a focus on factors influencing change in the market, challenges facing the sector, and the forces driving demand.

  • Sales of professional learning materials and services used in U.S. PreK-12 schools reached $5.71 billion in 2019-2020, up 4.2% from $5.47 billion the previous year. Growth is due in part to increased funding and legislation dedicated to professional learning as well as recognition that high-quality PD can move the needle on student performance.
  • The shutdown of schools across the country caused a brief stoppage of professional learning as schools transitioned to remote learning, followed by a strong need for immediately applicable lessons on how to effectively drive student learning in a remote environment. The coronavirus crisis accelerated some trends that were happening already in both student and professional learning, most notably a move to digital learning.
  • The need for PD on social-emotional learning topics already was increasing and is likely to intensify in the next year or two, many experts believe, due to the pandemic. The crisis caused students to feel fear and uncertainty, and they have been dealing with isolation from their friends and trusted adults at school. Educators are expecting the re-entry process to be challenging.
  • Poor NAEP results in reading have underlined the need for professional development in literacy over the past few years. The move to at-home learning in spring 2020 intensified this need as researchers are predicting significant losses in student progress during that period. Foundational literacy topics, as well as foundational math, are likely to be key needs going forward.
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Table Of Contents

  • Methodology
  • Executive Summary
  • Market Size & Structure
    • What is Professional Development/Learning?
    • The Customer for Professional Learning Materials and Services
      • Table PreK-12 Facts & Figures, 2019
      • Teachers and Administrators
        • Table Public School Instructional and Administrative Staff by Function, Fall 2017
      • Schools, Districts, and Regional Educational Centers
      • The State as Influencer
        • Table Professional Learning Glossary
    • Federal and State Policy Support Professional Learning
    • The COVID-19 Crisis and its Aftermath
    • Size of the PreK-12 Professional Learning Market
      • Table Spending on PreK-12 Professional Development, 2018-2019 vs. 2019-2020 (annual totals in 000,000)
      • Digital Delivery
    • Funding Sources
      • Table Selected Federal Funding Sources for PreK-12 Professional Development, FY2019 and FY2020
  • Trends in Professional Learning
    • Personalization, Engagement, and Classroom Focus
      • Bite-Sized Content, As Needed
      • Voice and Choice
      • Certificates and Micro-Credentials
      • Coaching and Classroom Observation Goes Virtual
      • Collaboration and Engagement
    • Technology and Remote and Blended Learning
    • Content and Practice Areas
      • Literacy
      • Social-Emotional Learning and Other Non-Academic Topics
      • Other On-Trend Topics
  • Competitive Landscape
    • Table Spending on PreK-12 Professional Development, 2019-2020, by Type of Provider, 2019-2020 ($ in 000,000)
    • Higher Education Institutions
    • Associations, Foundations, Unions, & Other Non-Profit Organizations
    • Independent Consultants
    • Content and Curriculum Providers
    • Pure-Play PD Content Providers
    • Technology Platforms
    • Educators
  • Case Studies
    • Martin County (FL) Public Schools: Design Thinking as a Tool for Lesson Planning
    • Dunlap Community Unit School District 323 (Peoria County, IL): Gamification of Optional Professional Development
    • James Tansey Elementary School in Fall River (MA) Public Schools: Personalized Learning for Teachers and Students
    • Arkansas Department of Education: A Statewide PLC Program to Raise Student Results
  • Conclusions and Outlook
    • COVID Crisis Spurs Long-Term Uncertainty
    • Non-Academic Needs at the Forefront
    • A Need for Remediation and Acceleration
    • All Eyes on Virtual Delivery of Professional Learning
    • Outlook
      • Table Spending on PreK-12 Professional Development, 2019-2020 through 2022-2023 (annual totals in 000,000)
      • Table Rate of Change in PreK-12 Professional Development Spending, 2019-2020 through 2022-2023
      • Table Share pf PreK-12 Professional Development by Funding Source, 2019-2020 through 2022-2023
  • Company Profiles
    • Advancement Courses
    • Catapult Learning
    • Commonwealth Learning Online Institute
    • Discovery Education
    • Edthena
    • edWeb
    • Hoonuit
    • Houghton Mifflin Harcourt
    • PBLWorks
    • Scholastic Education
    • Sibme
    • Solution Tree
    • Staff Development for Educators
    • STEMscopes