PreK-12 Instructional Materials - Market Research, Industry Trends, Market Share

Published: 08/01/2020
Pages: 68
Full Study Price: US$ 1,750

The idea behind this competitive analysis is to examine how K-12 instructional materials providers are faring in light of various market environmental factors. Obviously, the biggest environmental factor currently is the COVID-19 pandemic in the U.S.

This report examines the K-12 industry’s reaction to it and the impact the pandemic has inflicted on the industry. Because of the timing of this report, Simba can cover only the initial industry reaction. That includes initial actions K-12 instructional resource providers took to assist schools, as well as initial actions companies took to preserve their businesses.

In 2019, schools and instructional resource providers increasingly were exploring various technologies, such as artificial intelligence, for improving instruction and learning. In January in the Educational Marketer newsletter, Simba had signaled the unsettledness in the K-12 and higher education instructional materials industry, reflecting a disruption as technology continued to break with tradition in learning.

How to deliver instruction in a COVID-19 environment has superseded or amplified the ongoing concerns in state legislatures and schools how to improve literacy and math instruction. Career & technology education and civics also were themes being carried into 2020 when the pandemic struck.

In this report, Simba looks at several comparative factors as a guide to how the industry is faring. These factors are:

  • How companies responded to market need in the pandemic and how they took care of their own business health;
  • Shifting positioning through mergers and acquisitions in 2019;
  • How public companies performed operationally in 2019.

Finally, Simba provides detailed strategic profiles of 12 of the leading providers of K-12 instructional resources.

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