PreK12 Enrollment Trends - Market Research, Industry Trends, Market Share

PreK-12 Enrollment & Demographics, 2019-2020 provides an overview and examines PreK-12 enrollment trends and demographics in the U.S. The main source of the compiled data is the U.S. Department of Education’s National Center for Education Statistics, generally thought to be the most authoritative source for data of this type. However, because of the time lag before NCES updates data, additional information has been drawn from other respected sources, including MCH Strategic Data, National Alliance for Public Charter Schools, the Council for American Private Education, the National Education Policy Center at the University of Colorado Boulder and the National Institute for Early Education Research at Rutgers University.

Simba Information presents the most recent information available on how many school districts and how many schools there are in the U.S., including how many public schools are charter schools. There is public and private school enrollment data, broken down by elementary and secondary school. Data on charter school enrollment is broken out, with trends over time shown. Information also is provided on the number of students being homeschooled and the number of students being educated at virtual and blended schools.

Additional information is provided on subgroups of students, including English-language learners, students in poverty and students with disabilities.

While public school enrollment is on the rise, the pattern varies across the states. Additionally, some students are moving to charters or virtual public schools. Meanwhile, enrollment in traditional private schools is declining.

Overall enrollment increases are good news for providers of educational materials as they point to a larger student population needing resources. To take advantage of the opportunities represented, it is necessary to look at where the growth is occurring both geographically and within student subgroups.

A number of providers of educational resources target individual teachers or parents as potential purchasers of their products, but the bedrock business of educational publishers is selling products at the district or school level.