PreK-12 Publishing - Market Research, Industry Trends, Market Share


Published: 09/13/2021
Pages: 140
Full Study Price: US$ 3,900

The COVID-19 pandemic requires ongoing adjustments from schools, parents, children, and providers of instructional materials and services.

Amid this time of turbulence, a new report from Simba Information Publishing for the PreK-12 Market 2021-2022 provides key data on the PreK-12 market and the instructional material providers that serve it. Topics include:

  • Size and growth potential of the major segments of instructional materials
  • The most up-to-date data on enrollment and federal and state policy changes
  • Trends in federal and state funding for education and the impact of federal stimulus funds
  • Detailed market data on schools—public, private, charter, home schools, and virtual schools
  • Competitive analyses of 12 leading publishers
  • Market segment projections through 2024

The industry analysis in this report is built on nationwide research Simba Information conducts on an ongoing basis, including interviews with publishing industry executives, consultants, industry analysts, state education officials, local educators and education policy experts.

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Table Of Contents

  • Methodology
  • Executive Summary
  • Enrollment
    • Introduction
    • Disenrollment Disrupts Education
    • California Illustrates Pandemic Trends
      • Pattern Is Repeated Elsewhere
    • Where Students Went & Departure Impact
    • Public Schools: Numbers & Students
    • Public School Enrollment Growth Slows
      • Table Trends in Public School Enrollment, 2000-2029P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
    • Birth Rates Will Impact Future Enrollment
    • Private Schools Face Challenges, See Opportunity
    • Catholic School Enrollment Declines Continue
      • Table Catholic School Enrollment Declines, 2016-2020
    • Support for School Choice Grows
    • Increasing Interest in Charter Schools
      • Table Charter School Growth, 2000 to 2018
      • Table Charter Schools by State, Fall 2019
      • Characteristics of Charter Schools
        • Table Charter School Management, 2018-2019
    • Pandemic Leads to Homeschooling Surge
      • Table Homeschooling, 2003-2016
    • Virtual Schools See Bright Future
    • Graduation Rates Inch Up
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2018-2019
    • Dual Enrollment Offers Opportunities
    • Decline for Students in Poverty
      • Table Title I Schools by State, 2019
      • Students Experiencing Homelessness
    • ELL Population Continues to Grow
      • Table Trends in English-Language Learner Enrollment, 2000-2001 to 2018-2019
      • Table Percentage of Public-School Students who are ELL by State, 2018-2019
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2017-2018 to 2019-2020
    • PreK Progress Stalls
      • Table Enrollment Growth in State-Funded Preschool Programs, 2017-2018 to 2019-2020
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2019-2020
      • Pandemic Impacts PreK
    • More Connected Students; Needs Expand
      • Table 3-18-Year-Old Children with Home Internet Access, 2016-2019
  • Source: National Center for Education Statistics, 2021: Budget & Policy
    • Introduction
    • Policy & Funding History
    • Policy & Funding in the ESSA Era
    • Federal, State & Local Funding Sources
    • Reopening Schools: A New Policy Area
    • Annual Exams Required, Some Flexibility
    • Federal Funding Continues to Rise
      • Table Education Department Appropriations, FY2019-FY2021 (selected K-12 categories, $ in millions)
    • Biden Proposed Ed Funding Increases for FY 2022
      • Table Education Department Appropriations, FY2020-FY2022P (selected K-12, $ in millions)
      • New Take on Title I
      • More Money Proposed for IDEA
      • Increased Support for Community Schools Program
      • Serving English-Language Learners
      • Funding Hikes for Learning Centers & CTE
      • New Programs, New Budget Lines Proposed
    • Stimulus Bills Provide Education Money
      • Pandemic Leads to CARES Act
      • Rethink K-12 Part of CARES Act
        • Table Selected Approved Rethink K-12 Education State Plan Highlights, 2020
      • More Funding from Second Stimulus
      • American Rescue Plan Provides Another Wave of K-12 Funding
        • Table COVID-19 Relief Education Funding ($ in billions)
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in thousands)
    • Support for Classroom Connectivity
      • Table E-Rate Applicants Value the Program
      • Moving the Bar on Connectivity Needs
      • Connectivity for Homes as Well as Schools
      • E-rate to Support Cybersecurity
    • Trends Winning Federal & State Support
      • Promoting the Switch to Digital
      • Computer Science Moving from Elective to Requirement
        • Table States with State Plan for Computer Science Education
      • High Schools Teaching Computer Science
        • Table States that Require High Schools to Offer Computer Science Education
      • School Climate Earns More Consideration
      • Career and Technical Education Booms
      • School Choice Movement Continues
    • State Education Funding Overview
    • Adoption States Influence Market & Offer Opportunities
    • Per-Pupil Funding Varies by State & District
      • Table Per Pupil Funding by State, FY 2018
      • Inequities in District-Level Funding
        • Table 20 Largest School Districts & Per-Pupil Spending, FY2018
      • Fiscal 2021 Budgets Approved Amid Change
        • Table Select States with FY2021 K-12 Initiatives or Funding Changes & 2020 Approval Dates
    • For FY 2022, K-12 Support Takes New Forms
      • New York
      • California
      • Florida
      • Illinois
      • Pennsylvania
      • Georgia
      • Michigan
      • Texas
  • Market Size & Structure
    • Introduction
    • Industry Finds its (Digital) Footing in 2020
      • Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020, and 2021P ($ in 000,000; ranked by 2021P)
    • Instructional Materials Decrease 2.5% in 2020
    • Providers Adjust to Changing Market
    • More Digital Use
      • Table Some Tools with Increased Use by Students & Educators from the First Week of February to the First Week of April, 2020
      • Educators Use Range of Tools, Focus on Connection
        • Table Centre for Learning and Performance Technolgies' Top 100 Tools in Education 2020
    • Testing Plans Upended
      • COVID-19 Adds to Erosion of State Testing
      • Testing 2021
    • Trade Books in Schools
  • Industry Dynamics
    • Introduction
    • AP: Education Net Sales Decline 12% in 2020
      • Table U.S. PreK-12 and Higher Education Instructional Materials Net Sales December and Year-End, 2020 vs. 2019 ($ in 000,000)
    • Operating Performance in the Year of COVID-19
      • Goodheart-Willcox
      • Stride
        • Table Simba Information's PreK-12 Performance Index, 2020 vs. 2019 ($ in 000; ranked by 2020 Operating Margin
      • Scholastic
      • Houghton Mifflin Harcourt
      • Discovery Education
      • McGraw Hill
      • Cengage
    • Stockwatch Reflects Difficult Year in 2020
      • Table EER Stockwatch: Company Price per Share 2020
    • Digital Expansion Drives 2020 M&A Activity
      • Table Simba Information's PreK-12 Merger & Acquisition Index, 2020
      • Literacy
      • Traditional Leaders Reshape Their Businesses
      • Technology as Acquisition Driver
    • M&A Pace Accelerates in H1 2021
      • Table Simba Information's PreK-12 Merger & Acquisition Index, H1 2021
  • Market Trends
    • Introduction
    • Reopening Plans
      • Table Sample of State Uses for Federal ARP Funding to Reopen Schools, Approved by U.S. Department of Education, 2021
    • Acceleration of Digital Tools; Acceptance of Online Learning
      • Personalized Learning
      • Acceptance of Virtual Schools
    • Curriculum Resources
      • Social Studies
    • Assessment
      • NAEP postponed
  • Outlook
    • Introduction
    • Digital/Print Perspective
    • Narrowing the Digital Divide
    • Informed Decision-Making
    • Spending Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2020-2024P ($ in 000,000, ranked by 2021P)
  • Company Profiles
    • Cambium Learning
      • Pandemic Response
    • Cengage
    • Discovery Education
      • Building Partner Relationships
    • Goodheart-Willcox Company
    • Houghton Mifflin Harcourt
    • Kahoot!
      • Pandemic Impact
    • McGraw Hill
    • Pearson
    • Renaissance
      • Pandemic Impact
    • Savvas Learning Company
    • Scholastic Corporation
    • Stride
      • Pandemic Impact