PreK-12 Publishing - Market Research, Industry Trends, Market Share


Published: 08/28/2020
Pages: 147
Full Study Price: US$ 3,750

Publishing for the PreK-12 Market 2020-2021 provides a comprehensive overview of the PreK-12 market and the instructional materials providers that serve it—a market that that Simba expects to come in at $8.6. billion in 2020, with basal curriculum, in particular, taking a projected hit from the impact of the COVID-19 pandemic on the school market.

Look Inside: In addition to segmentation/sizing and growth projections through 2023, topics examined include:

  • Changing demographics of U.S. students.
  • Trends in state funding for education.
  • Acceleration of the digital transformation.
  • The changing instructional materials adoption landscape.
  • Detailed market data on schools—public, private, charter, home schools, and virtual schools.
  • How curriculum needs are moving beyond traditional basal programs.
  • The decreasing emphasis on high-stakes testing vs. increased focus on adaptive assessment practices.
  • Rising need for ongoing professional development.
  • Competitive analyses of 13 leading publishers.
Our Simple Buying Process

Choose License and Add
This Report To Your Cart.

Register, Checkout
and Verify Payment.

Receive Notification When
Your Report Is Available.

Table Of Contents

  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Table Simba Information's Instructional Materials Segment Definitions
    • Instructional Materials Grow 6.5% in 2019
      • Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2018, 2019, and 2020P ($ in 000,000)
      • Basal Curriculum Sales Increase 24%
      • Courseware Generates Growth of 5.5%
      • State Tests Decline
      • Steady Growth of Digital Supplements
      • Print Supplements, Manipulatives Pull Back
      • Books, Magazines for Literacy
      • Video Use Stabilizes
    • Digital Media Captures 60.2% Share in 2019
      • Table Market Share of Print & Digital Instructional Media Sold into U.S. PreK-12 Schools, 2018, 2019, 2020P ($ in 000,000)
      • Using--Not Just Buying--Digital
    • Competitive Landscape
      • Table Simba Information's PreK-12 Performance Index, 2019 vs. 2018 ($ in 000; ranked by Operating Margin)
      • Operating Performance
      • Investors Stir M&A Activity in 2019
        • Table Simba Information's PreK-12 Merger & Acquisition Index, 2019
  • Enrollment
    • Introduction & Methodology
    • Number of Schools and Districts
    • Public School Enrollment on the Rise
      • Table Trends in Public School Enrollment, 2000-2029P
    • Enrollment Patterns Vary Across the States
      • Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
    • Private Enrollment 10% of Total
    • More Charter Schools, More Charter Enrollment
      • Table Charter School Growth, 2000 to 2017
      • Table Percentage of Public-School Students Enrolled in Charter Schools, Fall 2017
    • Homeschool Enrollment Reporting Lags
      • Table Homeschooling, 2003-2016
    • Virtual School Enrollment Likely to Grow
      • Table Virtual Schools by Operator Status, 2017-2018
      • Table Blended Schools by Operator Status, 2017-2018
    • Graduation Rates Rose Over Time
      • Table Adjusted Cohort Graduation Rates for Public High School Students, 2017-2018
    • Students in Poverty are Target for Vendors
      • Table Percentage of Children under Age 18 in Families Living in Poverty, 2018
    • Serving English-Language Learners
      • Table Trends in English-Language Learner Enrollment, 2000-2001 to 2017-2018
      • Table Top Ten Languages of English-Language Learners, 2017-2018
      • Table Percentage of Public-School Students who are ELL by Grade, 2016-2017
      • Table Percentage of Public-School Students who are ELL by State, 2017-2018
    • Special Needs Students Get Services
      • Table Trends in Youth Receiving IDEA Services, 2016-2017 to 2018-2019
    • State-Funded PreK Enrollment Up
      • Table Enrollment Growth in State-Funded Preschool Programs, 2016-2017 to 2018-2019
      • Table Enrollment & Per-Child Spending in State-Funded Preschool, 2018-2019
    • More Technology Makes New Options Viable
      • Table 3-18 Year-Olds with Home Internet Access, 2016-2018
  • Budget & Policy
    • Introduction
    • 2020 Broad Parameters
    • Education Funding History
    • Education and the 2020 Election
    • Meanwhile, the ESSA Era Advances
      • Flexibility Options Continue
    • Federal Funding Rises
      • Table Education Department Appropriations, FY2018-FY2020 (selected K-12, $ in 000,000)
    • Pandemic Leads to Stimulus
    • Title I's 50 Largest Allocations
      • Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in 000)
    • Federal Fiscal 2021 Funding TBD
    • What ESED Block Grants Would Consolidate
    • Some Separate Budget Lines
    • Career and Technical Education
    • E-Rate Supports Classroom Connectivity
      • Table Impact of E-Rate, 2019
    • E-Rate Rules Updated
    • Impact of E-Rate for Schools and Students
    • Trends Winning Federal & State Support
    • Accelerating the Switch to Digital
      • Table States with Digital Learning Plans
      • Table Defining Digital Resources
    • Struggle for Literacy Gains Continues
    • Rising Interest in Computer Science
      • States Address Computer Science
      • New York City has Local Initiative
    • Social and Emotional Learning Rises
    • Career and Technical Education Booms
      • CTE Access & Interest Has Expanded
        • Table Selected Approved Perkins Career & Technical Education State Plan Highlights, 2020
    • Cybersecurity and Student Data Privacy
    • State Education Funding Overview
      • Table Per Pupil Funding by State, FY 2017
    • Factors Impacting State Education Funding
    • Inequities in District-Level Funding
      • Table 20 Largest School Districts & Per-Pupil Spending, FY2017
    • Fiscal 2020 Budgets Support K-12
      • Table Select States with Approved FY2020 K-12 Funding Increases in Budget
    • States Change Fiscal 2021 Budgets
    • States & Districts Plan for Reopening
  • Market Trends
    • Introduction
    • Accelerating Digital Shift
      • Table Change in 1:1 Device Ratios at School Level
      • Connectivity
        • Table District Approaches to Distance Learning, Spring 2020, (Based on review of 82 districts)
      • Finding What Works
    • Curriculum
      • The Capital B
      • Beyond Basal
    • Testing
    • Professional Development
    • SEL
  • Outlook
    • Introduction
    • Spending Outlook
      • Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019-2023P ($ in 000,000)
  • Company Profiles
    • Cambium Learning Group
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Cengage (National Geographic Learning)
      • Key Executives
      • National Geographic Learning (School)
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Discovery Education
      • Key Executives:
      • Company Overview
      • K-12 Publishing Strategy
    • Goodheart-Willcox
      • Key Executives
      • Financial Summary
    • Houghton Mifflin Harcourt
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • K12 Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • McGraw Hill
      • Key Executives
      • Company Overview
      • K-12 Strategy
      • Financial Summary
    • Renaissance
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
    • Rosetta Stone, Inc.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Savvas Learning Company
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary
    • Scholastic Corp.
      • Key Executives
      • Company Overview
      • PreK-12 Strategy
      • Financial Summary
    • School Specialty
      • Key Executives
      • Company Overview
      • PreK-12 Curriculum and Instruction Strategies
      • Financial Summary
    • Scientific Learning Corp.
      • Key Executives
      • Company Overview
      • K-12 Publishing Strategy
      • Financial Summary