PreK-12 Publishing - Market Research, Industry Trends, Market Share

Publishing for the PreK-12 Market 2020-2021 provides a comprehensive overview of the PreK-12 market and the instructional materials providers that serve it—a market that that Simba expects to come in at $8.6. billion in 2020, with basal curriculum, in particular, taking a projected hit from the impact of the COVID-19 pandemic on the school market.

Look Inside: In addition to segmentation/sizing and growth projections through 2023, topics examined include:

• Changing demographics of U.S. students.
• Trends in state funding for education.
• Acceleration of the digital transformation.
• The changing instructional materials adoption landscape.
• Detailed market data on schools—public, private, charter, home schools, and virtual schools.
• How curriculum needs are moving beyond traditional basal programs.
• The decreasing emphasis on high-stakes testing vs. increased focus on adaptive assessment practices.
• Rising need for ongoing professional development.
• Competitive analyses of 13 leading publishers.