K-12 Social Studies - Market Research, Industry Trends, Market Share


Published: 09/20/2019
Pages: 132
Full Study Price: US$ 2,295

K-12 Social Studies Market Survey Report 2019 provides information on what materials educators are using for social studies instruction. It details where the programs used are coming from, whether the use of those programs is evolving from print to digital and outlines the attributes most sought by educators when evaluating core and supplemental social studies resources.

This all-new Simba Information report continues a publication series on the instructional materials market previously done by an acquired Simba property Education Market Research. The most recent social studies report in that EMR series published in January 2015.

This report is built on the results of a 21-question survey that was sent to 18,000 educators in April 2019. The list of educator names was purchased from MCH Strategic Data. The mailing list included classroom teachers, social studies teachers, social studies department chairs and curriculum/instruction supervisors.

Among the respondents, 48% identified themselves as classroom teachers, 34% self-identified as social studies teachers, with 13% identifying as social studies department chairs, 7% identifying as curriculum/instruction supervisors and 4% identifying as assistant superintendents/principals.

Results are reported in total and are broken out by sub-sets when pertinent. Results from the 2019 April survey also are compared to results from previous Simba subject area surveys and from earlier EMR social studies reports when that is illuminating. Full breakouts of the survey data are included in the expansive appendix to the report.

This report is built around the mail survey and Simba’s own ongoing research provides added context to the analysis and commentary.

The information and analysis contained in this report is intended to help social studies product developers and marketers learn more about social studies instruction in the classroom in order to sharpen the focus of their product plans.

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Table Of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • New Look at Social Studies Market
  • State of Social Studies 2019-2020
    • Impact of State Adoptions
    • Opportunities in 2019
    • California Sales Drive 2019 Market
    • Sources of Social Studies Materials
      • Table Educators Cite Sources for Social Studies Instructional Materials
      • Table Socioeconomic Status and Source for > 75% of Instructional Materials, Per Educators
    • Supplemental Spending for Social Studies
      • Table Estimate of Social Studies Spending by Classroom
  • Using a Core Program
    • Table Use of a Core Program by Subject Area
    • Table Use of a Core Social Studies Program by Grade Level
    • Table How Social Studies Programs Are Used by Publisher
    • Core Social Studies Programs in Use
      • Table Core Social Studies Programs by Publisher
    • Important Attributes of Core Social Studies Programs
      • Table Top Attributes of Core Social Studies Programs, Overall
      • Table Attributes of Core Social Studies Programs Ranked #1 by Grade Level
    • Core Social Studies Program Use: Print or Digital
      • Table Method of Core Social Studies Program Access by Grade Level
    • How Long Current Core Program Has Been in Use
      • Table How Long Current Social Studies Program Has Been in Use
    • Choosing the Same Program Again
      • Table Would You Choose the Same Program Again?
      • Table Would You Choose the Same Program Again by Publisher Used
  • Other Social Studies Resources
    • Table Primary Tool if Not a Core Program
    • Table Alternatives to Core by Grade Level
    • With a Textbook or as a Textbook Replacement
      • Table How Alternative Resources Are Used
    • Criteria When Selecting Supplemental Resources
      • Table Most Important Criteria in Selecting Supplemental Social Studies Materials
  • The Shift to Digital
    • Table Percent of Social Studies Time Spent Using Any Digital Tools or Content
    • Chromebooks Most Often Used for Digital Access
      • Table Hardware Most Often Used for Digital Access
    • Social Studies Websites Used or Recommended
      • Table Top Social Studies Websites Used or Recommended
  • Purchasing Outlook
    • Who Makes Social Studies Purchasing Decisions
      • Table Who Makes Social Studies Purchasing Decisions
    • Will Purchasing Increase in 2019-2020?
      • Table Social Studies Purchasing 2019-2020 versus 2018-2019
    • Outlook for the Social Studies Market
  • Appendix
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1 - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.2 - WITHIN WHICH GRADE RANGE DO YOU CURRENTLY TEACH OR SUPERVISE?
    • Table Q.3 - HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    • Table Q.4 - WHAT IS THE STUDENT ENROLLMENT IN YOUR DISTRICT?
    • Table Q.5 - WHAT IS THE PERCENTAGE OF STUDENTS IN YOUR DISTRICT ELIGIBLE FOR FREE/REDUCED PRICE LUNCH?
    • Table Q.6 - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR SOCIAL STUDIES PROGRAM?
    • Table Q.7 - IF YOU HAVE A CORE SOCIAL STUDIES PROGRAM, WHICH ONE DO YOU USE AS YOUR PRIMARY TEACHING RESOURCE? FILTER: HAVE A CORE SOCIAL STUDIES PROGRAM
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): AVAILABLE BOTH PRINT & DIGITAL?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): ADAPTIVE TO INDIVIDUALIZE LEARNING?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INTEGRATES CURRENT EVENTS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INTEGRATES CIVICS CONTENT?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES INSTRUCTIONAL VIDEO?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES LEARNING GAMES?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): EMPHASIS ON REAL-LIFE APPLICATIONS?
    • Table Q.8 - WHAT IN YOUR VIEW IS THE MOST IMPORTANT ATTRIBUTE FOR A CORE SOCIAL STUDIES PROGRAM (RANK FROM 1-8 WITH 1 BEING MOST IMPORTANT): INCLUDES TRAINING/PROFESSIONAL DEVELOPMENT?
    • Table Q.9 - IN WHAT FORMAT DO YOUR STUDENTS MOST OFTEN ACCESS THE CORE PROGRAM?
    • Table Q.10 - HOW RECENTLY DID YOU ADOPT THE SOCIAL STUDIES PROGRAM YOU CURRENTLY USE?
    • Table Q.11 - IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    • Table Q.12 - IF NOT A CORE SOCIAL STUDIES PROGRAM, WHAT DO YOU USE AS YOUR PRIMARY TOOL(S) TO TEACH SOCIAL STUDIES?
    • Table Q.13 - HOW ARE THE RESOURCES IN Q.12 GENERALLY USED?
    • Table Q.14 - WHAT PERCENTAGE OF SOCIAL STUDIES TIME IS SPENT USING ANY DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    • Table Q.15 - WHAT HARDWARE IS USED MOST OFTEN BY THE STUDENTS TO ACCESS SOCIAL STUDIES DIGITAL TOOLS OR CONTENT?
    • Table Q.16 - WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE OR FOR TEACHER RESOURCES?
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: DIRECT PURCHASE BY SCHOOL OR DISTRICT FROM COMMERCIAL PROVIDER
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: ACCESSED FOR FREE VIA THE INTERNET
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: PROVIDED BY STATE DEPARTMENT OF EDUCATION
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: SHARED FROM OTHER SCHOOL DISTRICT OR REGIONAL CONSORTIA
    • Table Q.17 - ESTIMATE TO THE BEST OF YOUR ABILITY WHAT PERCENTAGE OF THE SOCIAL STUDIES INSTRUCTIONAL MATERIALS YOU USE COMES FROM: CREATED BY OWN TEACHERS/STAFF
    • Table Q.18 - WHO IN YOUR SCHOOL OR DISTRICT MAKES DECISIONS ABOUT THE PURCHASE OF SOCIAL STUDIES MATERIALS?
    • Table Q.19 - WILL YOUR PURCHASES FOR SOCIAL STUDIES MATERIALS INCREASE IN 2019-20 COMPARED TO 2018-19?
    • Table Q.20 - IN SELECTING SUPPLEMENTAL SOCIAL STUDIES MATERIALS, APART FROM FIT WITH YOUR STUDENTS' NEEDS, WHAT ARE THE MOST IMPORTANT CRITERIA DRIVING YOUR BUYING DECISION?
    • Table Q.21 - ESTIMATE HOW MUCH WILL BE SPENT THIS SCHOOL YEAR FOR SOCIAL STUDIES INSTRUCTIONAL MATERIALS (EXCLUDING TEXTBOOKS) PER CLASSROOM IN YOUR SCHOOL INCLUDING FUNDS FROM THE SCHOOL BUDGET, PARENT ORGANIZATIONS, FUND-RAISING, AND PERSONAL FUNDS, IN EACH OF THE FOLLOWING CATEGORIES AND IN TOTAL