K-12 Reading Market - Market Research, Industry Trends, Market Share

Published: 01/27/2020
Pages: 159
Full Study Price: US$ 2,500

The market for reading curriculum materials is large and evolving, reflecting overall trends seen in K-12 education. Those trends include use of technology and digital resources; interest in making student learning more individualized, engaging and linked to real life; and willingness to consider a wider range of curriculum options and providers.

Reading and math are the largest curriculum disciplines in terms of materials purchasing. Despite an investment over time of billions of dollars coming from the federal, state and local level, the evolution of education policy and the development of a wider array of resources by an expanding number of vendors, students continue to struggle to achieve proficiency in the two core subjects.

K-12 Reading Market Survey Report 2020 provides information on what materials educators are using for reading instruction and intervention. It details where the programs used are coming from, whether the use of those programs is evolving from print to digital and outlines the attributes most sought by educators when evaluating core and supplemental reading resources.

K-12 Reading Market Survey Report is an all-new edition of the Simba Information series on the reading market, with the most recent prior report being K-12 Reading Market Survey Report 2017.

The report is built on the results of a 21-question survey that was sent to 20,000 educators in October 2019. The list of educator names was purchased from MCH Strategic Data. The mailing list included classroom teachers, reading teachers and curriculum/instruction supervisors.

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