Instructional Materials - Market Research, Industry Trends, Market Share


Published: 02/05/2021
Pages: 31
Full Study Price: US$ 1,900

In 2020, most school districts in states that have formal adoptions of new K-12 instructional materials followed a traditional timetable for making decisions about purchasing those materials despite the COVID-19 pandemic, educational business research firm Simba Information found.

New adoption spending was projected to be between $600 million and $700 million in the 18 states that Simba considers to be the core adoption market, lower than spending in 2019.

Results from major adoption opportunities in 2020 and prospects for adoptions in 2021 are provided in Simba Information's newly released 2020 National Instructional Materials Adoption Scorecard and 2021 Outlook.

An essential resource for educational publishers, investors, and strategists who need to understand this space, this report provides valuable insights into:

  • the process of state textbook adoptions
  • the factors that influence sales in school districts
  • outcomes by publishers
  • the broadening of the field of participants in adoptions
  • upcoming opportunities through 2024.

For this report, Simba conducted exclusive research in adoption states, compiling data from state agencies and individual school districts.

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Table Of Contents

  • Executive Summary
  • Methodology
  • Introduction and Trends
    • Guaranteed Demand
    • 18 States Form Core of Instructional Materials Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
  • 2020 State Adoption Results
    • Texas 9-12 ELA Adoption
      • Table Texas 9-12 English Language Arts Adoption Sales, 2020
    • California Schools Pick Social Studies and Science Programs
      • LA Science Order Share by Grade
        • Table Selected California District Adoption Sales, 2020
    • World Languages and CTE in Florida
      • Table Selected Florida District Adoption Sales, 2020
    • North Carolina Offered K-12 English Language Arts
      • Table North Carolina K-12 English Language Arts Adoption Sales, 2020
    • Takeaways from 2020 Adoptions
  • Looking Ahead-2021 and Beyond
    • Florida to Adopt English Language Arts
      • Table Florida 2020-2021 K-12 English Language Arts Adoption Bid List
    • Texas Updates PreK Systems in 2021
      • Table Approved Titles in Texas Proclamation 2021 Pre-K Adoption
    • Virginia Approves Science Core Curriculum Programs
      • Table Virginia Approved Science Titles for K-12 Adoption
    • Tennessee Launches Reading 360 Initiative
    • Alabama Launches a K-12 Math Adoption
      • Supplemental Resources
    • Coming Adoption Activity
      • Table State K-12 Instructional Materials Adoption Schedule, Purchase Years 2020-2023