Instructional Materials - Market Research, Industry Trends, Market Share


Published: 12/30/2019
Pages: 28
Full Study Price: US$ 1,900

Simba Information’s 2019 National Instructional Materials Adoption Scorecard and 2020 Outlook consolidates Simba’s ongoing research of the K-12 instructional materials adoption market in 2019 in one report.

This report provides information on the PreK-12 education landscape in which instructional materials adoptions take place, offers background on the adoption process, and examines in detail the results of specific state adoptions Simba tracked in 2019. Simba also previews the landscape of and trends in instructional materials adoptions in 2020 and beyond.

Specifically in 2019, Simba focused on the K-8 English language arts adoption in Texas, the K-12 math adoption in North Carolina and K-8 social studies and science purchasing in California.

For this report, Simba conducted exclusive research in these adoption states, compiling data from state agencies and individual school districts. Complete sales data were not available in all adoption states, so Simba totals reflect a mix of statewide sales information and partial-state and individual district data.

In some state adoptions, actual dollar sales are available; in other states, Simba compiles statewide sales estimates based on adoption information from school districts, enrollment and number of units purchased. In all cases where Simba calculated sales estimates, the price of a student edition was used to determine publisher sales totals. An individual publisher’s actual sales may differ, and publishers’ commentary about their own performances is included where available.

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Table Of Contents

  • Executive Summary
  • Methodology
  • Introduction and Trends
    • EdReports Builds Evaluation Role
    • Guaranteed Demand
    • 18 States Form Core of Instructional Materials Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
  • 2019 State Adoption Results
    • Houghton Mifflin Harcourt Dominates Texas K-8 ELA Adoption
      • Table Texas K-8 English Language Arts Adoption Sales, 2019 ($ actual and rounded; ranked by total share)
      • Disappointment for McGraw Hill
      • Persistence of Cursive
    • LA Powers McGraw Hill in California Social Studies
      • Table California Adoption Sales, 2019 ($ actual and rounded; ranked by total share)
      • Science Slow for School Specialty; Competition Grows
    • North Carolina Spending Focused on Science, World History
      • Table North Carolina K-12 Sales, 2019 ($ actual and rounded; ranked by total share)
    • Sporadic Purchasing in Florida
    • New Social Studies in Tennessee
    • McGraw Hill Education Tops 2019 Publisher Adoption Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2019 ($ in 000 and rounded; ranked by total sales)
      • Eureka Leads Scorecard Newcomers
  • Looking Ahead-2020 and Beyond
    • Texas OKs 9-12 ELA Programs from 13 Publishers
      • Table Publishers with Approved Titles in the 2020 Texas 9-12 English Language arts Adoption
    • NC Board OKs 92 Programs in ELA Adoption
      • Table Approved Titles in North Carolina 2020 K-12 English Language Arts Adoption
    • Activity in Tennessee and South Carolina
    • Coming Adoption Activity
      • Table State K-12 Instructional Materials Adoption Schedule, Purchase Years 2020-2023