Instructional Materials - Market Research, Industry Trends, Market Share


Published: 05/09/2019
Pages: 32
Full Study Price: US$ 1,600

2018 National Instructional Materials Adoption Scorecard and 2019 Outlook is an essential resource for education publishing companies that need objective data to assess the competitive landscape and build effective growth strategies.

The adoption market has been crucial to publishers’ business plans because of the almost guaranteed demand created when states approve a list of instructional materials programs that school districts purchase. Simba’s report provides exclusive sales data in key adoption states in 2018 and previews the trends in instructional materials adoptions in 2019 and beyond.

Specifically, Simba focused on the K-12 science adoptions in Florida and Tennessee and K-8 social studies purchasing in California in 2018. Sales in North Carolina, where schools continued to buy primarily science and social studies in the absence of new adoption, also were provided.

Information on changes affecting the adoption process — including the attraction of open educational resources — and a state-by-state calendar of adoption market opportunities in 2019-2022 will help publishers stay ahead of market shifts.

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Table Of Contents

  • Executive Summary
  • Methodology
  • Introduction and Trends
    • Guaranteed Demand
    • 18 States Form Core of Instructional Materials Adoptions
      • Table Instructional Materials Adoption States
      • Adoption Cycles
  • 2018 State Adoption Results
    • Florida Schools Adopt Science
      • Table Florida K-12 Science Adoption Sales, 2018
      • McGraw-Hill Captures 44.7% Share
    • California Schools Buy Social Studies, Science
      • Table California K-12 Social Studies Adoption Sales, 2018
      • Pearson Takes the Lead in California
    • Science Buy Strong in North Carolina
      • MHE Tops 2018 Spending in North Carolina
        • Table North Carolina Off-Year Adoption Sales, 2018
    • Mix of Science Materials, Including OER, in Tennessee
      • Williamson County Goes for OER
      • Other Districts' Choices
    • McGraw-Hill Education Tops 2018 Publisher Adoption Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2018
      • Pearson Holds the No. 2 Position
      • Houghton Mifflin Harcourt Takes Third Place
  • Looking Ahead-2019 and Beyond
    • 17 Publishers Jockey for Position in CA Science Adoption
      • Table Approved Programs in the California 2019 K-8 Science Adoption
    • Texas OKs ELA Programs from 16 Publishers
      • Table Approved Programs in Texas 2019 K-8 English Language Arts/Reading Adoption
      • Financial Literacy
    • North Carolina Adopts K-8 Math
      • Open Source Choice
        • Table Approved Programs in the North Carolina 2019 K-8 Math Adoption
    • New Mexico will Adopt Science
      • Table Approved Programs in the New Mexico 2019 K-12 Science Adoption
    • Coming Adoption Activity
      • Table State K-12 Instructional Materials Adoption Schedule, Purchase Years 2019-2022