College Course Materials - Market Research, Industry Trends, Market Share


Published: 03/14/2019
Pages: 61
Full Study Price: US$ 1,700

The College Course Materials reports from Simba Information provide an overview of the changing market for instructional resources in higher education in the U.S. in two parts. The first part, State of College Course Materials 2017-2018, which published in December 2018, focuses on two main areas: current landscape conditions in the higher education market and the competitive environment for publishers and distributors of instructional resources for college programs.

The second half—College Course Materials Trends & Outlook 2019-2021—which is publishing in March 2019—updates trends that built up steam in 2018 and are likely to persist into the next several years. College Course Materials Trends & Outlook 2019-2021 also provides the outlook for the higher education publishing industry and sales segment projections through 2021.

Simba provides both sizing and context to the market segments of new course materials—new textbooks (print), digital media (including etextbooks)—and used books. In sizing the market segments for this report, Simba follows the procedure it established in 2015 for how it breaks down market segments. Simba uses the market size for new course materials as provided by sales figures from the Association of American Publishers. Simba further breaks down that segment into new print textbooks and digital materials. Those breakdowns are Simba’s own estimates based on its ongoing research in the area of instructional materials in higher education. Simba’s segment projections are its own and are reached based on several factors, including enrollment patterns, trends in student preferences for study materials and buying habits, and new-edition (or front list) publishing cycles. Additionally, Simba tapped other third-party resources, and their contributions are cited throughout the report. Among those sources are: the Babson Survey Research Group, the Center for the Study of Education Policy at Illinois State University, The College Board, the State Higher Education Executive Officers, Student Monitor, the National Association of College Stores, the National Student Clearinghouse Research Center, University Business, and the U.S. Department of Education’s National Center for Education Statistics.
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Table Of Contents

  • Methodology
  • Executive Summary
  • Introduction
    • Services
    • Shifting Landscape
  • Student Enrollment
    • Table Projected Undergraduate Full and Part-Time Enrollment by Institution Type, 2017 vs. 2022P vs. 2027P (# in 000)
    • Community Colleges
    • NSCRC Says Enrollment Is Down
    • Dip in California Enrollment
  • Federal and State Policies
    • Federal Budget and Policy
      • Higher Education Act
      • Rewriting Regulations
    • State Support for Higher Education
      • Table State Fiscal Support for Higher Education, FY2019 vs. FY2018 (Fiscal 2019 is July 1, 2018-June 30, 2019; $ in 000; ranked by % change)
      • California Models Higher Ed Spending Expectations
      • CA Textbook Law
        • Table Sample of State Higher Education Initiatives
  • Changing Approaches to Higher Education
    • Dual Enrollment
      • Table Characteristics of Dual Enrollment Programs, 2016
      • Maine Invests in Early College
      • Role for MOOCS
    • Workforce Development
      • Workforce Needs and Four-Year Institutions
        • Table Institutions Represented in the APLU Working Group
      • Degrees, Certificates and/or Credentials
      • Woz U Offers Targeted Skill Courses
      • Amazon Offers Courses
    • Online Education Continues to Grow
      • Table Online Undergraduate Enrollment in Higher Education, Fall 2017
      • Foregoing Online Courses
      • From Community College to Master's Degrees
      • New Online at University of Massachusetts
  • Publishing Strategies
    • Content Increasingly Becomes Digital and Smart
      • Table Higher Education and Scholarly Publishing, 2018 vs. 2017 ($ in 000,000)
      • Pearson
      • Cengage
        • Table Simba Information's Leading College Publishers by Revenue, 2018 vs. 2017 ($ in 000)
      • McGraw-Hill Education
      • John Wiley & Sons
    • Transitioning to Digital
      • Digital Drives Majority of Pearson Revenue
        • Table Higher Education Digital Metrics of Major U.S. Publishers, 2018
      • Cengage Expects Revenue Growth in FY 2019
      • McGraw-Hill Education, Wiley Look for Results in Print and Digital
    • OER Moves Forward
      • OER in Large Introductory Courses
      • Costs Involved in OER
        • Table OpenStax's Top 10 Institutions by Number of Student Users of its Textbooks, 2017-2018
      • OpenStax Publishes New Business Series
      • Publishers Adjust to OER
      • Knewton Combines AI and Open
  • Distribution Strategies
    • Inclusive Access
      • Table Selected Beneficial Impacts of New Distribution Models by Publisher, Winter, 2018
      • Increasing Adoptions at Cengage
    • Textbook Rentals
    • Services Hubs
      • Chegg Services by Subscription
      • Follett Outsources Wholesale to Nebraska Book
      • Barnes & Noble Education Counts on Inclusive Access and Digital Services
      • Changes at Amazon
  • Conclusions & Outlook
    • Conclusions and Opportunities
    • Projections
      • Table Sales Forecast by Segment of Key College Course Materials 2017-2021 ($ in 000,000)