College Course Materials - Market Research, Industry Trends, Market Share


Published: 11/26/2019
Pages: 42
Full Study Price: US$ 1,700

In 2019, it seemed that disruption in the higher education space accelerated. Among the headlines was the potential merger of two of the largest traditional publishers of course materials—Cengage and McGraw-Hill Education—as they seek to improve their chances of surviving the disruption and forging a viable path forward in the changing market.

Course materials providers stepped up new approaches to how they get those course materials to market, but it remains unclear whether students will embrace these new distribution models, particularly inclusive access, which student groups have descried as monopolistic, price controlling and removing choice from students.

College Course Materials Trends & Outlook 2020-2022 focuses on trends building steam in 2019 that are likely to persist and shape the college market and the industry that serves it over the next several years. This report concludes with an outlook for the higher education course materials industry and sales segment projections through 2022.

Simba provides both sizing and context to the market segments of new course materials—new textbooks (print), digital media (including etextbooks)—and used books.

In sizing the market segments for this report, Simba follows the procedure it established in 2015. Simba uses the market size for new course materials as provided by sales figures from the Association of American Publishers. Simba further breaks down that segment into new print textbooks and digital materials. Those breakdowns are Simba’s own estimates based on its ongoing research in the area of instructional materials in higher education.

Simba’s segment projections are its own and are reached based on several factors, including enrollment patterns, trends in student preferences for study materials and buying habits, and new-edition (or front list) publishing cycles.

Additionally, Simba tapped other third-party resources, and their contributions are cited throughout the report. Among those sources are: the American Council on Education, the U.S. Department of Education, the National Association of State Budget Officers, the Education Commission of the States, the American Association of State Colleges and Universities, the Campus Computing Project, the National Association of College Stores, the National Student Clearinghouse Research Center, and the U.S. Department of Education’s National Center for Education Statistics.

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Table Of Contents

  • Methodology
  • Executive Summary
  • Introduction
  • Landscape & Marketplace Trends
    • Institutional Reduction
      • Table Change in Numbers of Title IV Institutions, 2018-2019 vs, 2017-2018
    • Former Students Are Re-Enrolling
    • Adjusting Liberal Arts
    • Expanding Community Colleges
    • Academic Innovation
      • University of Michigan Invests in Innovation
      • Eureka College and Workforce Development
      • UVA OKs New Curriculum
      • Shorter-Term Programs
      • New Approach in For-Profits
  • Policy Shifts
    • Federal Regulatory Changes
    • Recommended Fiscal 2020 State Funding for Higher Education
      • Slowing Tuition Revenue Growth
        • Table Sample of Estimated Undergraduate Tuition Changes for 2019-2020 Academic Year, January-August 2019
    • Workforce Development
      • Alternative Credentials
  • Changing Course Materials
    • OpenStax Leads OER Bandwagon
      • Campus View
      • OER Adoptions Increase
        • Table Examples of OER Adoptions in U.S. Colleges and Universities, 2019
      • Student Groups Back OER
    • AI Forges Ahead
      • Pearson Debuts Aida
      • McGraw-Hill Expands AI Capabilities Through Connect
      • Study with Alexa
      • Expansion of Online Tutoring
    • Video Has Room To Grow
      • Video ebooks
  • Shifting Industry Strategies
    • Does Q3 Tell the Story?
      • Table Revenue Snapshot of Leading College Publishers/Distributors, Q3 2019 vs. Q3 2018 ($ in 000)
    • Leading Strategies Moving Forward
      • Pearson Goes Digital, Expands Services
      • Cengage Looks to Make Course Corrections
      • McGraw-Hill Powers Digital and Print
      • Wiley Pivots from Textbooks to Services
      • Macmillan Learning Publishes New Titles
      • Other Publishing Advances
      • Chegg Adds Course Provider, Changes Distributors
      • Barnes & Noble Continues Focus on Services
  • Conclusions and Outlook
    • Takeaways
    • Projections
      • Table Sales Forecast by Segment of Key College Course Materials 2018-2022 ($ in 000,000)