Publishing for the PreK-12 Market 2015-2016

Table of Contents

• Methodology
• Executive Summary
• Industry Size and Structure
  • Introduction
    • Table Simba's Instructional Materials Segment Definitions
  • Instructional Materials Sales Continue Growth in 2014
    • Table Sales of Print & Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P ($ in millions; ranked by 2014 sales)
    • Textbooks Power Run-Up in 2014
    • Courseware Generates Growth of 9.1%
    • State-Level Test Market Flattens
    • Digital Supplementals Grow 4.2%
    • Flattening in Print Supplemental Segment
    • Hands-on Learning Boosts Manipulatives
    • Trade Book Are in Favor
    • Video Use Continues to Grow
    • Classroom Magazines See Sales Boost
      • Table Market Share of Media Sold to U.S. Classrooms, 2015P (based on market size of $8.56B)
  • Electronic Media Projected to Capture 51% Share in 2015
  • Competitively Speaking: Pearson Generates Most Revenue
    • Table Leading Publisher Share of K-12 Industry, 2014 ($ in millions)
    • Right-Sizing in a Technology-Focused Era
    • Adjusting Marketing and Sales
    • Teachers or Districts as Targets
    • New Distribution Strategies
  • Mergers & Acquisitions and Startups
    • Table Simba Information's Merger & Acquisition Index, 2014 and H1 2015
    • Tech Companies Move Forward in Education
      • Table Ed Tech Startups To Watch, 2015
• Enrollment and Demographics
  • Introduction
    • Table Institutional Types and Numbers, 2015
  • Public School Enrollment on the Rise
    • Table Public School Teachers by School Type, 2015
    • Table Total Public PreK-12 Enrollment, 2014-2023P (# in 000)
  • Enrollment Patterns Vary across the States
    • Table Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P (# in 000)
  • Private Enrollment Has Been Declining
    • Table Public School PreK-12 Enrollment by State Projected % Change, 2011-2023 (#in 000)
  • Charter School Enrollment Booms
    • Table Number of Charter Schools by State 2012-2013
  • Online Enrollment Growing but Hard to Track
  • Homeschooling Increases
    • Table Districts, 15,000 Students or Larger, with Highest Percentage Of 5-17 Year-Olds in Poverty, Top 50, 2012
  • High-Poverty Schools Are a Target
  • Schools Growing More Diverse
    • Table Public School Students Participating in Programs for English-Language Learners, 2012-2013
  • Special Needs Students Need Services
  • State-Funded PreK Enrollment up Slightly
    • Table Public School Students Served Under Individuals with Disabilities Act, 2012-2013
    • Table Preschool Enrollment, 2013-2014 & % Change from 2012-2013 (ranked by enrollment of 3- and 4-year-olds)
• Funding
  • Introduction
  • Average State Per-Pupil Spending on Materials Rebounds
    • Table Instructional Materials Expenditure by State, 2013-2014 (Instructional Materials Expenditures $ in thousands)
  • Federal Funding Steady in Fiscal 2015
  • Federal Budget Picture Cloudy for Fiscal 2016
    • Table U.S. Department of Education Discretionary Spending, FY 2014-FY 2016P (Selected K-12 categories, $ in millions)
  • Title I Helps Low-Achieving Students in High-Poverty Areas.
  • Tapping Special Education Funding
    • Table 50 Largest Title I Allocations to LEAs, FY 2014 ($ in thousands)
    • Table Investing In Innovation 2014 ($000)
  • Investing in Innovation Proposed but Doubtful
  • School Improvement Grants Continue
  • E-Rate Funding Update Boosts Connectivity
    • Table School Improvement Grant Awards, 2014 ($ in thousands)
  • State-Level Funding Outlook Improves
    • Table Change in Spending Per Student, FY 2008-2015, (inflation-adjusted)
    • Table 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012
  • Local Funding Varies Widely
  • State PreK Funding Climbs
    • Table Total Preschool State Spending, 2013-2014, & State Spending Per Child (ranked by enrollment of 3- and 4-year-olds)
• Textbooks and Adoptions
  • Introduction
    • Table Segment Definitions
    • Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014 ($ in millions)
  • Textbook Segment Drivers and Disrupters
    • For G-W, New Technology, New Subject Areas
    • Zaner-Bloser Adds Core Literacy Program
    • McGraw-Hill Opens up
  • Crossing the Print to Digital Divide
  • Textbook Market: Adoption States and Open Territories
    • More Open and More Difficult
      • Table 2014 Mathematics Adoption Sales (tracked sales in three states in $000)
  • Mathematics is Largest Opportunity of 2014
    • Table Simba Information's Adoption Publisher Scorecard, 2014 ($ in thousands; ranked by total sales)
  • Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard
    • Pearson Secures Second Place
    • McGraw-Hill Places Third
  • Adoptions Outlook in 2015 and Beyond
    • Table 2015 Leading Sales Opportunity in Adoption States (Total estimated opportunity: $600 million)
    • Table Publishers with Approved Programs in Texas 2015 Adoption
    • K-12 Social Studies Headlines Texas 2015 Adoption
    • Calcasieu in Louisiana Changes Course in Math
    • California Paves Way for ELA Adoptions in 2016
• Supplementary Materials
  • Introduction
  • Supplemental Market Sales
    • Table Supplemental Segment Definitions
    • Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P ($ in millions)
    • Courseware Sales Have Positive Trends
    • Digital Supplements Rebound
      • Table Use of Specific Instructional Software Programs
    • Video Used More in Changing Forms
  • Print Supplements See Shrinking Market Share
    • Trade Books Benefit from Common Core
    • Classroom Magazines Offer Non-Fiction Content
    • New Energy in Manipulatives Market
  • Future of the Supplemental Market
• Outlook and Forecast
  • Introduction
  • 2015 Is Tougher on Sales
    • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014 - 2018P ($ in millions; ranked by 2014 segment size)
  • Moving into 2016 and Beyond
• Company Profiles
  • Amplify
  • Cambium Learning Group
  • Cricket Media
  • Discovery Education
  • Goodheart-Willcox
  • Houghton Mifflin Harcourt
  • K12 Inc.
  • McGraw-Hill Education
  • Pearson
  • Rosetta Stone, Inc.
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.

Abstract