Publishing for the PreK-12 Market 2015-2016
Published: August 19, 2015
- 160 Pages
Table of Contents
- Methodology
- Executive Summary
- Industry Size and Structure
- Introduction
- Table Simba's Instructional Materials Segment Definitions
- Instructional Materials Sales Continue Growth in 2014
- Table Sales of Print & Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P ($ in millions; ranked by 2014 sales)
- Textbooks Power Run-Up in 2014
- Courseware Generates Growth of 9.1%
- State-Level Test Market Flattens
- Digital Supplementals Grow 4.2%
- Flattening in Print Supplemental Segment
- Hands-on Learning Boosts Manipulatives
- Trade Book Are in Favor
- Video Use Continues to Grow
- Classroom Magazines See Sales Boost
- Table Market Share of Media Sold to U.S. Classrooms, 2015P (based on market size of $8.56B)
- Electronic Media Projected to Capture 51% Share in 2015
- Competitively Speaking: Pearson Generates Most Revenue
- Table Leading Publisher Share of K-12 Industry, 2014 ($ in millions)
- Right-Sizing in a Technology-Focused Era
- Adjusting Marketing and Sales
- Teachers or Districts as Targets
- New Distribution Strategies
- Mergers & Acquisitions and Startups
- Table Simba Information's Merger & Acquisition Index, 2014 and H1 2015
- Tech Companies Move Forward in Education
- Table Ed Tech Startups To Watch, 2015
- Introduction
- Enrollment and Demographics
- Introduction
- Table Institutional Types and Numbers, 2015
- Public School Enrollment on the Rise
- Table Public School Teachers by School Type, 2015
- Table Total Public PreK-12 Enrollment, 2014-2023P (# in 000)
- Enrollment Patterns Vary across the States
- Table Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P (# in 000)
- Private Enrollment Has Been Declining
- Table Public School PreK-12 Enrollment by State Projected % Change, 2011-2023 (#in 000)
- Charter School Enrollment Booms
- Table Number of Charter Schools by State 2012-2013
- Online Enrollment Growing but Hard to Track
- Homeschooling Increases
- Table Districts, 15,000 Students or Larger, with Highest Percentage Of 5-17 Year-Olds in Poverty, Top 50, 2012
- High-Poverty Schools Are a Target
- Schools Growing More Diverse
- Table Public School Students Participating in Programs for English-Language Learners, 2012-2013
- Special Needs Students Need Services
- State-Funded PreK Enrollment up Slightly
- Table Public School Students Served Under Individuals with Disabilities Act, 2012-2013
- Table Preschool Enrollment, 2013-2014 & % Change from 2012-2013 (ranked by enrollment of 3- and 4-year-olds)
- Introduction
- Funding
- Introduction
- Average State Per-Pupil Spending on Materials Rebounds
- Table Instructional Materials Expenditure by State, 2013-2014 (Instructional Materials Expenditures $ in thousands)
- Federal Funding Steady in Fiscal 2015
- Federal Budget Picture Cloudy for Fiscal 2016
- Table U.S. Department of Education Discretionary Spending, FY 2014-FY 2016P (Selected K-12 categories, $ in millions)
- Title I Helps Low-Achieving Students in High-Poverty Areas.
- Tapping Special Education Funding
- Table 50 Largest Title I Allocations to LEAs, FY 2014 ($ in thousands)
- Table Investing In Innovation 2014 ($000)
- Investing in Innovation Proposed but Doubtful
- School Improvement Grants Continue
- E-Rate Funding Update Boosts Connectivity
- Table School Improvement Grant Awards, 2014 ($ in thousands)
- State-Level Funding Outlook Improves
- Table Change in Spending Per Student, FY 2008-2015, (inflation-adjusted)
- Table 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012
- Local Funding Varies Widely
- State PreK Funding Climbs
- Table Total Preschool State Spending, 2013-2014, & State Spending Per Child (ranked by enrollment of 3- and 4-year-olds)
- Textbooks and Adoptions
- Introduction
- Table Segment Definitions
- Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014 ($ in millions)
- Textbook Segment Drivers and Disrupters
- For G-W, New Technology, New Subject Areas
- Zaner-Bloser Adds Core Literacy Program
- McGraw-Hill Opens up
- Crossing the Print to Digital Divide
- Textbook Market: Adoption States and Open Territories
- More Open and More Difficult
- Table 2014 Mathematics Adoption Sales (tracked sales in three states in $000)
- More Open and More Difficult
- Mathematics is Largest Opportunity of 2014
- Table Simba Information's Adoption Publisher Scorecard, 2014 ($ in thousands; ranked by total sales)
- Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard
- Pearson Secures Second Place
- McGraw-Hill Places Third
- Adoptions Outlook in 2015 and Beyond
- Table 2015 Leading Sales Opportunity in Adoption States (Total estimated opportunity: $600 million)
- Table Publishers with Approved Programs in Texas 2015 Adoption
- K-12 Social Studies Headlines Texas 2015 Adoption
- Calcasieu in Louisiana Changes Course in Math
- California Paves Way for ELA Adoptions in 2016
- Introduction
- Supplementary Materials
- Introduction
- Supplemental Market Sales
- Table Supplemental Segment Definitions
- Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P ($ in millions)
- Courseware Sales Have Positive Trends
- Digital Supplements Rebound
- Table Use of Specific Instructional Software Programs
- Video Used More in Changing Forms
- Print Supplements See Shrinking Market Share
- Trade Books Benefit from Common Core
- Classroom Magazines Offer Non-Fiction Content
- New Energy in Manipulatives Market
- Future of the Supplemental Market
- Outlook and Forecast
- Introduction
- 2015 Is Tougher on Sales
- Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014 - 2018P ($ in millions; ranked by 2014 segment size)
- Moving into 2016 and Beyond
- Company Profiles
- Amplify
- Cambium Learning Group
- Cricket Media
- Discovery Education
- Goodheart-Willcox
- Houghton Mifflin Harcourt
- K12 Inc.
- McGraw-Hill Education
- Pearson
- Rosetta Stone, Inc.
- Scholastic Corp.
- School Specialty
- Scientific Learning Corp.
Abstract
Publishing for the PreK-12 Market 2015-2016 provides the most up-to-date business information and market trends as well as a complete view of the U.S. school market in a single-source format in this updated comprehensive annual report. In an increasingly digital school market, this edition examines the demand for instructional content , how publishers are addressing school needs, and how technology is changing distribution patterns, go-to-market strategies and business models.
Topics in Publishing for the PreK-12 Market 2015-2016 include:
Topics in Publishing for the PreK-12 Market 2015-2016 include:
- Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
- Drivers of segment growth
- Impact of emerging technologies
- Exclusive textbook/ instructional materials adoption information
- Leading publishers/providers by market segment
- Analysis of landscape metrics: funding, policy and enrollment
- Trends in acquisitions, mergers and partnerships
- Competitive analysis of leading publishers/providers
- Market segment projections through 2018
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