Yellow Pages Market Forecast 2010
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Published Apr 5, 2010 |
214 Pages |
Pub ID: CURP2523077
Use YPMF 2010 to uncover the driving forces shaping the strength and direction of the overall market:
- The state of the U.S. yellow pages and directory publishing industry, including number of books, circulation and revenue.
- The collage of syndicated research that has put the yellow pages industry at a disadvantage when competing with other media.
- The changing competitive landscape which has caused some withdrawal of print from some markets while digital expansion is booming.
- Mergers and acquisitions have come to a crawl for the first time in decades.
- And more
This volume is packed with the information you need to help benchmark your success, target your revenue growth, pinpoint investment activity drivers, identify growth opportunities and much more:
- Revenue broken out by Telco segment and Independent segment.
- Three-year revenue/market share projections.
- Advertising spending, rates and trends, including overall page volume, page billings, double half column (DHC) rates and more.
- Over 40 charts and graphs.
- 20+ company profiles that span RBOCs, independents, online-only directories and printers/suppliers.
Published annually since 1986, Yellow Pages Market Forecast offers an in-depth, authoritative analysis of the entire U.S. yellow pages market, from utility publishers to independents. This study is the source for informed perspective on significant market developments and objective, accurate forecasts for industry growth.
- Table of Contents
- Methodology
- Executive Summary
- Chapter 1: Overview of the U.S. Yellow Pages Publishing Market
- Introduction
- Industry Size and Growth
- National and State Economy
- Industry Trends and Analysis
- Increased Competition
- RBOC Companion Directories Provide a Short-Term Revenue Boost
- Syndicated Usage Research Stalls: No Studies Resume
- Mergers, Acquisitions, Divestitures Remain Strong in 2007 and Q1 2008
- Litigation in the Yellow Pages Industry
- The Ticking Time Bomb: Defused
- Directory Recycling and the Waste Stream
- The History of the Environmental Movement
- Table 1.1: Statistical Summary of the Yellow Pages Industry, 2004-2009
- Table 1.2: RBOC Revenue Change, 1999-2009
- Table 1.3: Personal Income by State, Q3 2009 vs. Q3 2008
- Table 1.4: Fastest Growing States in Personal Income, Q3 2009 vs. Q3 2008
- Table 1.5: Slowest Growing States in Personal Income, Q3 2009 vs. Q3 2008
- Table 1.6: Selected Start-Ups, 2007-2009
- Table 1.7: Financial Size of Selected Yellow Pages Acquisitions, 2008-2010
- Table 1.8: Financial Size of Selected Historical Yellow Pages Acquisitions, 1988-2007
- Table 1.9: Select Yellow Pages Industry Lawsuits, 1983-2007
- Table 1.10: Nondurable Goods Generated in Municipal Waste Stream, 1990-2008
- Table 1.11: Select Nondurable Goods Discarded in Municipal Waste Stream, 1990-2008
- Chapter 2: Yellow Pages Advertising and Publishing
- Introduction
- Usage Numbers Decline Slightly
- Industry Trade Association Merger Has Partial Success
- Total Advertising and Yellow Pages Advertising
- Leading Certified Marketing Representatives (CMRs)
- TMP Directional Marketing
- Wahlstrom Group
- The Berry Co.
- Ketchum Directory Advertising
- Yellow Pages Advertising Rates
- Independent Advertising Rates
- Yellow Pages Advertising Revenue at Regional Bell Operating Cos.
- The RBOC Publishers’ Top 30 Books
- The RBOC Publishers’ Business-to-Business Directories
- AT&T Advertising Solutions
- SuperMedia
- Dex One
- The Changing Face of the Industry
- Independent Non-Telco and Telco Publishers
- Yellowbook
- Valley Yellow Pages
- White Directory Publishers
- Your Community PhoneBook (formerly DataNational)
- Phone Directories Co.
- User-Friendly Phone Book
- Names & Numbers
- Metro Markets Account for 12.1% Share of Total Revenue
- Leading Independent Telco Publishers
- Local Insight
- CenturyLink
- FrontierPages
- SunShine Pages
- Independent Publishers vs. Non-Bell Publishers vs. RBOC Publishers
- Employment in Directory Publishing
- Forecast Industry Growth
- Table 2.1: Yellow Pages Growth Rates, 1995-2012P
- Table 2.2: YP Telco Growth Rates, 1996-2012P
- Table 2.3: YP Non-Telco Growth Rates, 1996-2012P
- Table 2.4: Yellow Pages References, 2006-2014P
- Table 2.5: Print Yellow Pages References, Top 20 Headings, 2007-2008
- Table 2.6: Internet Yellow Pages References, Top 20 Headings, 2007-2008
- Table 2.7: Revenue Growth in All U.S. Advertising Media, 2007-2010P
- Table 2.8: Yellow Pages’ Share of U.S. Advertising, 2000-2010P
- Table 2.9: National vs. Local Yellow Pages Advertising 2007-2010P
- Table 2.10: Selected Largest Certified Marketing Representatives (CMRs) by Revenue, 2006-2009
- Table 2.11: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2010P
- Table 2.12: DHC Rates, CPMs in 25 Top Directories by RBOC Publishers
- Table 2.13: DHC Rates, CPMs in 16 Select Independent Directories
- Table 2.14: RBOC Yellow Pages Revenue, 2007-2010P
- Table 2.15: RBOC Revenue Change, 1998-2009
- Table 2.16: Leading RBOC Directories, 2009
- Table 2.17: Selected RBOC Business-to-Business Directories, 2009 vs. 2008
- Table 2.18: Largest U.S. Yellow Pages Directory Publishers, 2009
- Table 2.19: Estimated Revenues of Select Non-Telco Publishers, 2007-2009
- Table 2.20: Yellowbook’s Top 10 Directories 2009
- Table 2.21: Valley’s Top 10 Directories 2009
- Table 2.22: Print, Internet Share of Yellow Pages Metro Markets, 2008-2011P
- Table 2.23: Simba’s Top 20 Metro Markets, 2005-2009
- Table 2.24: Yellow Pages Revenue Growth by Publisher Category, 1996-2012P
- Table 2.25: Yellow Pages Market Share by Type of Publishers, 1996-2012P
- Table 2.26: Revenue Change by Yellow Pages Segment, 1996-2012P
- Table 2.27: Yellow Pages Revenue vs. Telco Revenue vs. Advertising in All Media, 2000-2009
- Table 2.28: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2006-2009
- Chapter 3: Markets for Printers and Suppliers
- Introduction
- Directory Unit Production by Publisher
- Billings in RBOCs’ 50,000+ Circulation Directories Increased in 2008
- Leading Directory Printers
- R.R. Donnelley
- Worldcolor Press
- Paper Consumption by Directory Publishers
- The Pre-Media Market
- Amdocs
- Table 3.1: RBOC Directory Publishers by Circulation, 2005-2009
- Table 3.2: Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2005-2009
- Table 3.3: Titles and Yellow Pages Volume in RBOC Directories with Circulation More Than 50,000
- Table 3.4: RBOC Directories 50,000+ vs. Total Circulation, 2008-2009
- Table 3.5: Summary of Leading Directory Printers, Major Customers and Print Runs, 2007-2009
- Table 3.6: Capacity and Consumption, Uncoated Groundwood Paper, 2008-2009
- Table 3.7: U.S. Demand for Directory Paper, 2008-2009
- Table 3.8: Outlays for Printing, Paper, Other Production and Distribution; Directory Publishing Industry, 2005-2009
- Chapter 4: Profiles of RBOC Publishers
- AT&T Communications
- Dex One (Formerly R.H. Donnelley)
- SuperMedia (Formerly Idearc Media)
- Chapter 5: Profiles of Leading Independent Telco Publishers
- CenturyLink (Formerly CenturyTel)
- FrontierPages
- Local Insight Media
- EATEL
- Chapter 6: Profiles of Leading Independent Publishers
- Ambassador Media Group
- Hagadone Directories
- Names & Numbers
- Ogden Directories
- Phone Directories Co. (Ziplocal)
- User-Friendly Phone Book
- Valley Yellow Pages
- White Directory Publishers
- Yellowbook
- Your Community Phonebook
- Chapter 7: Profiles of Leading Printers and Suppliers
- Amdocs Ltd.
- The Berry Co.
- R.R. Donnelley & Sons
- Worldcolor
