The present study continues the tracking of technology sales EMR started in the 1995-96 school year. By surveying the same national and regional instructional technology resellers on a semi-annual basis [formerly quarterly], a "technology buying index" (TBI) has been established to reliably monitor actual sales performance of technology products, on an ongoing basis, in the K-12 school market.
Based on the panelists' reports, sales volume for software, video, computers, peripherals, and training increased 9.7% as compared to the second half of the prior school year . This significant gain in the second half follows a 2.7% drop in the first half of the school year.
This industry survey report estimates the average change for software, video, Internet, and hardware for 2009-10, and compares those results to the reports of EMR’s panelists in the previous three school years.
TITLE PAGE
TABLE OF CONTENTS
EXECUTIVE SUMMARY
INTRODUCTION
ANALYSIS OF RESULTS
Demographics Of Sample
Total K-12 Technology Sales (TBI), Second Half 2009-10 School Year
Sales Results By Product Category:
Software
Internet
Video
Hardware
Second Half Summary
2009-10 Full School Year Results
Panelists’ Perspective On 2010
Historical Perspective
SUMMARY AND CONCLUSIONS
In this report,
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