Educational Marketer Newsletter
Our seasoned editorial team uses exclusive rankings of PreK-12, college and supplemental publishers by revenue and market share to benchmark publisher operations and help you evaluate and contrast them against each other. With an emphasis on delivering Simba’s unique brand of metrics, analysis and short- and long-term perspective on events shaping the instructional materials industry, Educational Marketer stands apart from other publications targeted to the educational publishing community.
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Our editorial mission is to thoroughly brief readers on the changes in demographics, enrollment and funding and how they will affect sales of textbooks and technology products to schools and colleges. Subscribers to Educational Marketer gain access to backstage looks at industry leaders and smaller publishers, insights into what's behind the latest textbook and software publisher alliances, and informed perspectives on strategies for non-adoption states.
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Our coverage features companies such as Barnes & Noble College Bookstores; Bedford, Freeman & Worth; Blackboard; Carnegie Learning; Cengage Learning; CourseSmart; Curriculum Associates; eCampus.com; eCollege; Educational Testing Service; EMC/Paradigm; Follett Corp.; Goodheart-Willcox; Haights Cross Communications; Houghton Mifflin Harcourt; John Wiley & Sons; Jones and Bartlett; Kaplan Inc.; Macmillan; McGraw-Hill Education; Nebraska Book Co.; Oxford University Press; Pearson Education; Peoples Education; The Princeton Review; Questar Assessment; RD School & Educational Services; Renaissance Learning; Scholastic Corp.; School Specialty; Voyager Learning; W.W. Norton; and more.
Educational Marketer is relied upon by top executives and decision makers at all of the leading companies involved in the business of educational publishing. These executives include players such as electronic media and textbook publishers, book manufacturers and investment analysts worldwide. It is the only publication that concentrates on the unique interests and needs of the companies involved in education publishing.
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Kathy Mickey, Managing Editor/Analyst for Educational Publishing and Educational Marketer
Kathy Mickey is Senior Analyst/Managing Editor of the Education Group at Simba Information, where she is lead analyst in the K-12 and college education markets. Kathy writes the weekly B2B business intelligence newsletter, Educational Marketer, as well as the annual market forecast reports, Publishing for the PreK-12 Market and College Publishing Market Forecast. Kathy joined Simba in 2000 after almost 20 years as a reporter and editor at weekly and daily newspapers, where her focus was education.
Educational Marketer NewsletterVolume 46, Number 14 July 10, 2015 McGraw-Hill Exits Summative Testing as DRC Snags CTB
Will McGraw-Hill Education (New York) miss the K-12 high-stakes summative testing market now that it has sold the guts of its testing arm CTB/McGraw-Hill (Monterey, CA) to Data Recognition Corp. (Maple Grove, MN)? Probably not.
"Our mission at McGraw-Hill Education is to improve educational outcomes, and we feel that we're better positioned to accomplish this by focusing on supporting teaching and learning rather than the summative testing market," company president and CEO David Levin said in announcing the sale at the end of June.
Once one of the largest companies (with Harcourt Assessment, Houghton Mifflin's Riverside and Pearson) to dominate the testing business, CTB currently provides tests for about 8 million students. McGraw-Hill has owned CTB, founded in 1926, since 1965.
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