Publishing for the PreK-12 Market 2020-2021

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Published Aug 28, 2020 | 147 Pages | Pub ID: CURP16326390
Publishing for the PreK-12 Market 2020-2021

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Publishing for the PreK-12 Market 2020-2021 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $8.6 billion in 2020.

Publishing for the PreK-12 Market 2020-2021 provides detailed information on the state of the industry, particularly in 2019, as well as the drivers of change in 2020 and for the future through 2023, including the most significant impact of the COVID-19 pandemic.

Topics in Publishing for the PreK-12 Market 2020-2021 include:
  • Drivers of and challenges to industry growth by segment—including cyclical nature of instructional materials adoption.
  • Latest enrollment and market data for public, private, charter schools students and those attending home schools and virtual schools.
  • Up-to-date policy initiatives at the state and federal levels.
  • Trends in state and federal funding for education.
  • Drivers behind the change in pace of the uptake of courseware and digital supplements in schools.
  • Resurgence of interest in literacy, history and civics and the growing interest in and need for social and emotional learning, as well as professional development for teachers.
  • Trends in mergers and acquisitions in the educational publishing/ed-tech industry.
  • Competitive analyses of 13 leading publishers: Cambium Learning Group, Cengage (National Geographic Learning), Discovery Education, Goodheart-Willcox, Houghton Mifflin Harcourt, K12 Inc., McGraw Hill, Renaissance, Rosetta Stone, Savvas Learning, Scholastic, School Specialty, and Scientific Learning.
  • Market segment projections through 2023.
Publishing for the PreK-12 Market 2020-2021 is the latest edition of Simba’s annual comprehensive overview of the PreK-12 market and the instructional materials providers that serve it. Other recent Simba reports for the K-12 education industry include:
  • PreK-12 Professional Learning Market 2020
  • PreK-12 Instructional Materials Industry Competitive Analysis 2020
  • K-12 Reading Market Survey Report 2020
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