Elementary Reading Market: Teaching Methods, Traditional and Digital Materials Used and Needed, and Market Size
In order to provide objective, research-based information on current trends in the elementary Reading market segment, EMR designed a detailed market survey, and then mailed it [in October 2013] to 22,000 Classroom teachers (grades K-5/6), Reading teachers (grades K-8/9), English/Language Arts teachers (K-8/9), and district Curriculum Supervisors.
Issues to be investigated in the course of this study included the following:
- Current trends in the elementary Reading market segment, in terms of preferred instructional strategies, and materials most frequently used.
- Which textbooks and other core and supplemental materials are used most often at different grade levels, and how they are perceived by teachers.
- Progress towards implementation of the new Common Core standards and related assessments.
- Market gaps which exist for Common Core aligned curriculum materials in the English/Language Arts areas of literature, informational text, phonics & word recognition, fluency, writing, speaking & listening, and language.
- Resources, decision makers, spending plans, and selection criteria related to Response to Intervention (RTI).
- Percent of class time spent using digital tools and/or digital content.
- Reading-related web sites used or recommended for student use and/or for teacher resources.
- The level of discretionary funds spent on trade books, workbooks, software, and other nontextbook materials.
- The 2013-14 school year total market size for elementary Reading instructional materials.