Elementary Reading Market: Teaching Methods, Traditional and Digital Materials Used and Needed, and Market Size
In order to provide objective, research-based information on current trends in the elementary Reading market segment, EMR designed a detailed market survey, and then mailed it [in October 2013] to 22,000 Classroom teachers (grades K-5/6), Reading teachers (grades K-8/9), English/Language Arts teachers (K-8/9), and district Curriculum Supervisors.
Issues to be investigated in the course of this study included the following:
- Current trends in the elementary Reading market segment, in terms of preferred instructional strategies, and materials most frequently used.
- Which textbooks and other core and supplemental materials are used most often at different grade levels, and how they are perceived by teachers.
- Progress towards implementation of the new Common Core standards and related assessments.
- Market gaps which exist for Common Core aligned curriculum materials in the English/Language Arts areas of literature, informational text, phonics & word recognition, fluency, writing, speaking & listening, and language.
- Resources, decision makers, spending plans, and selection criteria related to Response to Intervention (RTI).
- Percent of class time spent using digital tools and/or digital content.
- Reading-related web sites used or recommended for student use and/or for teacher resources.
- The level of discretionary funds spent on trade books, workbooks, software, and other nontextbook materials.
- The 2013-14 school year total market size for elementary Reading instructional materials.
Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).
Please note that your term must be at least three characters long and numbers will be blocked by the # sign.