Audiobook Intelligence Briefing 2010

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Published Feb 2, 2010 | 54 Pages | Pub ID: CURP2521890

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This all-new title compiles the most recent data from Simmons Market Research Bureau and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.

This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobook Intelligence Briefing 2010 provides a definitive picture of the buyers audiobook publishers need to be targeting.

If you have a stake in the future of the audio market, you can’t afford to be without this resource.

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1 Methodology
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2 Introduction
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers, Fall 2007-Summer 2009 (in 000)
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3 Demographics of the Audiobook Buyer
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Gender (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Age (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Race (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Region (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Education Level Attained (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Employment Status (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Occupation (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Individual Employment Income (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Household Income (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Marital Status (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of People in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of Adults in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of Children in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Kind of Residence (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Value of Residence (in 000)
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4 Purchasing and Retailing Trends
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- Overview of Book Purchasing Population (U.S. Adults) Types of Books Purchased (in 000)
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- Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) No. of Paperback Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Multiple Book Buyers (in 000)
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- Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
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- Audiobook Performance on Cassette in the Last 12 Months at Your Store
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- Overview of Book Purchasing Population (U.S. Adults) Retail Locations (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts (in 000)
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5 Overview of Audio Population: Psychographic Details
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- Overview of Book Purchasing Population General Attitudes: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Health and Image Leader (in 000)
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- Overview of Book Purchasing Population Social Interaction: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: News Seeking (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering (in 000)
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- Overview of Book Purchasing Population Internet: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Internet Life: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Internet Activity (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Internet Involvement (in 000)
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- Overview of Book Purchasing Population High Tech: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Early Adopter (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Tech Shy (in 000)
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- Overview of Book Purchasing Population Shopping Behavior: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Shopping and Consumer Products: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Advertising: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity (in 000
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- Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity (in 000)
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- Overview of Book Purchasing Population Advertising-Attitudes on Product Placement: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days (in 000)
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- Overview of Book Purchasing Population Travel: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Events Experienced/Expected to Experience in Next 12 Months (in 000)
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- Overview of Book Purchasing Population Economic Outlook: Expect to Spend on Household Essentials (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Economic Outlook for Next 12 Months (in 000)
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6 Conclusion
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Audiobook Intelligence Briefing 2010

1 Methodology

2 Introduction

3 Demographics of the Audiobook Buyer

4 Purchasing and Retailing Trends

5 Overview of Audio Population: Psychographic Details

6 Conclusion

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