The iPad and Its Owner: Trends and Statistics 2014

 
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Published Nov 1, 2013 | 78 Pages | Pub ID: CURP5144035

The iPad and Its Owners: Trends and Statistics 2014

What started as a spin-off report from Simba’s successful Trade E-Book Publishing report series has, with this second edition, grown into a vital research tool in its own right.

In the first edition of The iPad and Its Owner, less than 15% of U.S. adults owned an iPad. Today, even with all of the new and credible competition Apple’s tablet line is facing, about one in five adults own an iPad, and the number just keeps rising. By studying the iPad owner as well as their media habits separately from that of the entire U.S. adult population and other groups, Simba has found evidence of a rising class of adults still often use legacy content such as books, newspapers, television and radio—but their relationships with those and other forms of content is changing. And even though certain kinds of content is available on the iPad it is still no guarantee the consumer will use it: according to Simba, about half of all iPad owners do not use e-books and that ratio has stayed the same even as iPad ownership rates have soared. 

New to this edition of The iPad and Its Owner: Trends and Statistics 2014 is data on what extent iPad owners use apps, how much they’ve spent on app/non-ebook content over the past twelve months, and where things stand with educational apps downloaded for children. The report still includes estimates on what the iPad market and tablet landscape will look like in five years, a full demographic profile of the iPad owner, trend information on how they feel about and interact with different kinds of media, psychographic details, and more. 

The iPad and Its Owner: Trends and Statistics 2014, which contains over 55 charts spread over 60 pages of analysis, is the definitive and independent resource for any professional who wants to understand this rapidly expanding class of consumers and get a glimpse of how they think about books, magazines, television, social media and more. Get your copy today.  

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      •   iPad Ownership Trends (2010-2013)

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      •   Global iPad Sales Data (Q1 2011 - Q3 2013)

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      •   iPad Owner Demographics by Gender
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        •   iPad Owner Demographics by Age Group

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        •   iPad Owner Demographics by Marital Status
        •   iPad Owner Demographics by DMA
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        •   iPad Owner Demographics by Children in Household
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        •   iPad Owner Demographics by Age of Children in Household

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        •   iPad Owner Demographics by Employment Status

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        •   iPad Owner Demographics by Educational Attainment
        •   iPad Owner Demographics by Race/Ethnicity
        •   iPad Owner Demographics by Household Income Bracket
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        •   Do You Use Apps on your Smartphone and/or Tablet?
        •   In the Last Twelve Months, How Much Have You Spent on Smartphone/Tablet Content (Apps/Periodicals, Videos, Etc.?)

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        •   Have You Purchased or Downloaded Any Educational Apps to be used by a Child in the Past Three Months?
        •   Smartphone and Tablet Owners and E-Book Use
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        •   Over the Last Twelve Months, How Many E-Books Did You Read?
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        •   Over the Last Twelve Months, How Many E-Books Did You Buy?
        •   Over the Last Twelve Months, How Many E-Books Did You Get A Free Copy Of?
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        •   Over the Last Twelve Months, Where Have Your Purchased Your E-Books?

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        •   Over the Last 12 Months, How Much Money Have You Spent on E-Books?
        •   Hardware Used by E-Book Users Over the Last Three Months (April-June 2013)
        •   Over the Last Twelve Months, How Many Printed Hardcover Books Did You Read?
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        •   Over the Last Twelve Months, How Many Printed Paperback Books Did You Buy?

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        •   Over the Last Twelve Months, Where Did You Get Your Printed Books?

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        •   Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree

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        •   Overview of iPad Owning Population (U.S. Adults): Recent Online Media Use (Number of adults in thousands)
        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Television (Strongly Agree) (Number of adults in thousands)
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        •   Overview of iPad Owning Population Psychographic Scale: Television Involvement (in 000)
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        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Magazines (Strongly Agree) (Number of adults in thousands)
        •   Overview of iPad Owning Population Psychographic Scale: Magazine Involvement (in 000)
        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Newspapers (Strongly Agree) (Number of adults in thousands)
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        •   Overview of iPad Owning Population Psychographic Scale: Newspaper Involvement (in 000)
        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Radio (Strongly Agree) (Number of adults in thousands)

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        •   Overview of iPad Owning Population Psychographic Scale: Radio Involvement (in 000)

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        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Social Media (Strongly Agree) (Number of adults in thousands)
        •   Overview of iPad Owning Population (U.S. Adults): Websites Visited in the Last Seven Days (Number of adults in thousands)
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        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of The Internet (Strongly Agree) (Number of adults in thousands)
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        •   Overview of iPad Owning Population Psychographic Scale: Internet Activity (in 000)
        •   Overview of iPad Owning Population Psychographic Scale: Internet Activity: News Seeking (in 000)
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        •   Overview of iPad Owning Population Psychographic Scale: Internet Activity: Research/Information Gathering (in 000)
        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions on Cell Phones (Strongly Agree) (Number of adults in thousands)

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        •   Overview of iPad Owning Population Psychographic Scale: Early Adopter (in 000)
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        •   Overview of iPad Owning Population Psychographic Scale: Tech Shy (in 000)
        •   Overview of iPad Purchasing Population (U.S. Adults): Lifestyle Statements (Strongly Agree) (Number of adults in thousands)

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        •   Overview of iPad Owning Population Psychographic Scale: Health & Image Leader (in 000)
        •   Overview of iPad Owning Population (U.S. Adults): Where Video Ads Were Noticed, Last 30 Days (Number of adults in thousands)

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        •   Overview of iPad Owning Population (U.S. Adults): Where Non-Video Ads Were Noticed, Last 30 Days (Number of adults in thousands)
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        •   Overview of iPad Owning Population Psychographic Scale: Advertising Receptivity (in 000

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        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Advertising (Strongly Agree) (Number of adults in thousands)

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        •   Overview of iPad Owning Population Psychographic Scale: Advertising Negativity (in 000)
        •   Overview of iPad Owning Population (U.S. Adults): Attitudes and Opinions of Shopping (Strongly Agree) (Number of adults in thousands)

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        •   Overview of iPad Owning Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago (in 000)
        •   Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months (in 000)
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        •   Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy (in 000)
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      •   iPad Ownership Projections (2014-2018)
      •   Global iPad Unit Sale Projections (2014-2018)

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