eTextbooks and Multimedia in Higher Education 2012

Aug 29, 2012
52 Pages - Pub ID: CURP4869898
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eTextbooks and Multimedia in Higher Education 2012 probes the rapidly changing roles of digital textbooks and multimedia learning resources in the arenas of college publishing and higher education, particularly in relationship to traditional print textbooks and used textbooks.

Also, this report examines the rise of digital learning environments, or platforms that can accommodate a course-full of digital resources to help students progress through the course and instructors to help improve student learning outcomes.
Topics in this report include:
Current penetration of etextbooks on college campuses and growth projections,
Position of multimedia-materials in the overall higher education media market and its forecasted growth,
Popular types of instructional materials in etextbook formats,
How etextbooks are impacting traditional marketing and sales channels,
Impact of open-source textbooks on traditional publishing of etextbooks.

eTextbooks and Multimedia in Higher Education 2012 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.

Table of Contents


Executive Summary 

Chapter 1: Size & Structure 
Textbooks: Traditionally Stable Market
New Textbooks: Shifting Market 
Used Textbooks Persist
The Appeal of Rentals 
Amazon Joins the Fray1
Multimedia Viewed as New Growth Driver
eTextbooks Seeking Traction 
Inkling Seeds Tools for the eTextbook Growth; Follett Partners Up 
Competitive Landscape Is All About Digital
Khan, MOOCS and More 
Kaltura Channels Open Source
New Theory of Creation: iBooks Author, NACS and LuLu 
OpenStax Joins FWK, BVT in Open Realm 
Boundless Learning (Maybe) Hits Limit of Open Source

Table 1.1: Growth in College Textbook Net Sales, 2000-2011 
Table 1.2: Sales of Key College Instructional Materials, 2010 vs. 2011 vs. 2012P
Table 1.3: Share of Media Used in U.S. College Classrooms, 2012P 

Chapter 2: Digital Learning Environments 
Publishers See Growth in Digital Share of Revenue 
McGraw-Hill Pushes Toward Digital 
Pearson Drivers: MyLabs, Custom and Learning Studio
Digital Drove 35% of Revenue at Cengage Learning 
Wiley Builds New Courses for WileyPlus 
Macmillan Supports New Ventures 
Non-Traditional Publishers See Opportunity in Higher Education 
Kaltura Banks on Video 
BenchPrep Builds Courses for Platform
Discovery Moves into Community College Segment 
Blackboard, K12 Inc. Partner for Developmental Education

Table 2.1: Multimedia Products 
Table 2.2: Selected Publishers’ Digital Shares of Education Business 
Table 2.3: Selected Digital Resources McGraw-Hill Higher Education 
Table 2.4: Selected Digital Resources Pearson Higher Education 
Table 2.5: Selected Digital Resources Cengage Learning 
Table 2.6: Selected Digital Resources Wiley Global Education 

Chapter 3: Marketing & Distribution 
Publishers Partner with Schools in Licensing Agreements 
Cal State Advances Licensing Program
Indiana University Teamed Up with 5 Publishers 
McGraw-Hill Aggressively Pursues Licensing Agreements 
Pearson and McGraw-Hill Offer Pay-for-Performance Deals
Publishers Approach Consumers Directly 

Chapter 4: Conclusions & Outlook 
Market Dynamic 
Digital with the Wind at its Back
Obstacles to Digital Use Growth 
Outlook: Overall Growth Projection of 8.8% 
Multimedia Growth Will Lead the Charge 
Still Room for Print 

Table 4.1: Sales Forecast of Key College Instructional Materials, 2011-2015

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