College Course Materials Providers Take Aim at Costs

Press Release
Mar 18, 2019
Stamford, CT, March 18, 2019 — The White House in March launched its campaign urging Congress to put its focus on workforce training in its reauthorization of the Higher Education Act.

The need for workforce development solutions is one of the leading trends in the changing higher education landscape identified by Simba Information in its newly released report, College Course Materials Trends and Outlook, 2019-2021. “The attraction of credentials as an alternative to degrees is gaining traction but still mainly as part of business/community college partnerships aimed at specific industry workforce goals,” said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba Information. “What is developing is the move by larger universities into certificate programs, particularly online, with the goal of strengthening workforce quality and providing opportunities to earn certifications as part of undergraduate degree programs.”

Among other trends in the market:

  • Continuing downward pressure on student enrollment;
  • Increasing institutional focus on improving student outcomes;
  • Rapidly growing acceptance of inclusive access programs for getting course materials to students;
  • Stepped-up efforts by campus bookstores, as well as publishers to offer online student services to help them through their college careers.

“As more students and college classrooms move online, progress assessment and assistance provided by artificial intelligence-enabled digital programs are likely to become increasingly useful,” Mickey said.

College Course Materials Trends and Outlook, 2019-2021 stands alone as an overview of the changing market for instructional resources in the coming years through 2021. The report also is a companion to State of College Course Materials 2017-2018 released in December 2018.

College Course Materials Trends and Outlook, 2019-2021 examines publisher strategies for course materials—from loose-leaf books, bound textbook rentals to etextbooks and digital course materials and services—and provides segment growth forecasts through March 2021 for new course materials—including print textbooks, etextbooks and digital media—as well as the persistent used-textbook segment.

For more information on Simba’s new report, College Course Materials Trends and Outlook, 2019-2021, visit or call (US): 888.297.4622 (Int): +1.240.747.3091.

About Simba Information

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit

Int'l: +1.240.747.3091
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