College Publishers Maneuver Amid Volatile Market Trends

Press Release
Jan 25, 2018
Rockville, Md. – Jan. 25, 2018 – The current climate in higher education remains volatile with key factors, such as enrollment and funding, continuing to be in flux. Add the ongoing debate about the mission and strategies of higher education institutions, and the volatility increases for publishers of instructional materials. Simba Information examines how these forces are shaping the opportunities and the challenges for college publishers in its most recent market report College Course Materials Trends & Outlook 2018-2020. “Overall, Simba anticipates a positive outlook for the industry through 2020, projecting a compound annual growth rate of 5.2% for an estimated total market size of $6.17 billion in 2020,” said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba Information.

New digital materials are expected to drive growth, as will strong front lists in the next couple of years.

Also, inclusive access models for distribution of instructional materials are gaining new popularity on college campuses. Publishers are reporting strong growth in such partnerships with universities to ensure that students have access to digital materials on the first day of class.

College Course Materials Trends & Outlook 2018-2020 is the second forward-looking part of Simba’s two-volume analysis of the U.S. higher education market. The first part—State of College Course Materials 2016-2017—published in October 2017 and focused on the current landscape conditions in higher education and the competitive environment for publishers and distributors of instructional resources for college programs. College Course Materials Trends & Outlook 2018-2020 updates trends that built up steam in 2017 and are likely to persist over the next several years.

The report provides sizing and context for market segments of new course materials—new textbooks (print) and digital media (including etextbooks)—and used print textbooks, which have retained viability in the rental market.

For more information on Simba's new report visit or call 888-29-SIMBA.

About Simba Information

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies. For more information, please visit

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