Schools Embrace Personalized Learning and Instructional Materials Get Personal

Press Release
Aug 23, 2017
Rockville, Md. – August 23, 2017 – As states begin implementing new education plans for schools under the auspices of the federal Every Student Succeeds Act, they are shaking off more than a decade of big changes dictated by Washington, DC and re-asserting their individual state goals.

As these plans unfold, the $8.75 billion PreK-12 instructional materials industry also will be making adjustments to textbooks, courseware, assessment and other solutions and products they offer schools. Less testing, a renewed push for literacy, the inclusion of STEM as an integral part of every student’s education, and the ongoing digital transition are rising trends examined in Publishing for the PreK-12 Market, 2017-2018, the newly released market forecast from Simba Information.

“Going digital does not just mean more robotics and virtual reality in schools,” said Kathy Mickey, senior analyst and managing editor of Simba's Education Group, which produced the report. ,”Ubiquitous search engines and social media networking sites available to teachers make it inevitable that open source and free materials will be a bigger part of the instructional mix.”

This updated new edition of the annual report delves into market forces that are shaping the demand for instructional materials in nine specific categories: basal core curriculum courseware, statewide tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines.

“The spread of computing devices in schools and the embrace by educators of personalizing learning will continue to be the driver of new and more effective learning materials whether in an app, a textbook, virtual reality or a classroom magazine,” Mickey said.

As the market evolves, Simba Information projects that the PreK-12 instructional materials industry will grow at a 2.5% compound annual rate to $9.46 billion in 2020.

For more information on Simba's new report, Publishing for the PreK-12 Market, 2017-2018, visit or call 888-29-SIMBA.

About Simba Information

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies. For more information, please visit

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