Complete K-12 Report: 2014 - Broad Market Coverage, With Strong Focus on Assessment & PD!

Press Release
Mar 21, 2014
Stamford, CT, March 21, 2014 -- The Complete K-12 Report: 2014 contains thoroughly updated and expanded market intelligence, based on EMR's own proprietary survey research in K-12 Market Size & Structure, Market Size for Textbooks & Supplemental Materials, Market Size and Growth Rates for Digital Products and Services, The Reading Market, The Mathematics Market, The Effects Of Common Core State Standards, Public School Enrollments & Funding, and much more!

All sixteen chapters are updated, of course, with most of them 100% updated, and one of them brand new to this year's edition.

Along with this extraordinarily broad market coverage, the new report goes into great depth in two of the most pivotal areas of the market: Assessment and Professional Development.


In 2004 Education Market Research estimated, based on its then current survey of the assessment market, the K-12 segment totaled $2 billion, and was growing around 7% a year. By 2007-08 the market size had increased to $2.52 billion. EMR's survey estimate for 2012-13 is $3.947 billion, up an average of 11.3% a year in the last five years.

One of the features promised with respect to the new Common Core assessments will be computer administration. Since most state assessments are currently administered via paper and pencil, the question is how are districts planning to handle administration of the new tests? Interestingly, the largest group (43.0%) indicated their testing will be handled "completely online", despite the fact that this is rarely the case at present.


After listing their PD budget allocation percentages for various products and services, EMR's most recent survey respondents were asked about the items on which they are planning to spend significantly more now compared to the past. "Consultants" (20.0%), "substitutes" (15.7%), and "coaches" (12.9%) were the three leading categories slated for significantly more spending in 2012-13. The following table is a ranked list of the top five spending priorities cited by the educators polled.

Today's school market has evolved and expanded. Thus it is necessary to go beyond the "old stand-by" sources in order to get an accurate picture of today's dynamic K-12 school market, and that is precisely what this report does. The powerhouse combination of noted researchers and analysts, headed by Dr. Robert M. Resnick, founder of Education Market Research, makes an all-star team capable of delivering a report with incomparable depth and breadth of intelligence, insight, and analysis.

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Robert Resnick, Ph.D



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