New Simba Report Examines K-12 Textbook Adoption Market

Press Release
Dec 28, 2009
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Stamford, Conn.–Dec. 28, 2009–A very rocky K-12 textbook adoption market in 2009 laid the groundwork for a legacy of change in textbook adoptions beginning in 2010, according to Simba's 2009 National Textbook Adoptions Scorecard and 2010 Outlook, the new strategic education market report from Simba Information.

“Two factors—the recession and technology—combined to rock the traditional textbook adoption process in 2009 in ways that will resonate with far-reaching effects for publishers and schools in the coming years,” said Kathy Mickey, senior analyst/managing editor of Simba’s Education Group.

The report examines those changes, including the cancelled reading adoption in California and the impact of state funding reductions on school district adoptions in 2009 and their plans for future adoptions.

Additionally, the push for greater use of technology in classrooms that has been percolating for years intensified in 2009. “In 2009, the recession roiled that pot throughout the K-12 school market, but it was particularly disruptive to the textbook adoption process with several states taking steps to include devices and open-source materials in the acquisition process for instructional materials,” Mickey said.

Among the states with such new plans examined in the report are California, Texas, Indiana and West Virginia.

Overall, the adoption market contracted to an estimated $500 million in 2009, but publishers are looking for growth in 2010 to an opportunity worth between $900 million and $950 million, if all goes well, with new opportunities led by Texas reading and Florida math.

The new Simba report examines sales results in specific adoptions states in 2009 and delineates where key opportunities lie through 2013.

For more information please visit or contact Kathy Mickey at 203-325-8193 x102.

About Simba Information:

Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit

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