Yellow Pages Revenue to Decline 0.5% to $16.54 Billion in 2009

Press Release
May 6, 2009
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Stamford, CT – May 6, 2009 - U.S. yellow pages revenue is expected to decline 0.5% to $16.54 billion in 2009, according to Yellow Pages Market Forecast 2009, a new report from media industry forecast and analysis firm Simba Information.

In 2008, yellow pages revenue in the U.S. declined 0.8% to an estimated $16.62 billion, driven primarily by the struggling U.S. economy and the market adjustment of RBOC rates as they faced stiff competition from independent and independent telco publishers.

Revenue for incumbent publishers is expected to decline to $12.05 billion in 2009, while independent publishers will boost revenue 6.9% to $4.49 billion, accounting for a 27.1% share of the U.S. yellow pages market.

Independents, which represented only 6.5% of the market in 1996 when the Telecommunications Act was passed, are projected to surpass $4.57 billion in 2010 to capture a 27.3% share.

“The industry had been at a constant growth rate for nearly 20 years with some pretty good spikes in 1990 and 2000. And, when it really got tough, the industry still managed to remain at 2.3% growth and 1.3% growth in 2002 and 2003, respectively, as the country recovered from the terrorist attacks on the World Trade Center and the Pentagon in 2001. But it couldn’t stay at a positive rate as it got caught in the massive economic downturn that swept the U.S., crippling the housing, banking and auto industries … they all took a fiscal beating and it was passed on to the yellow pages,” said David Goddard, senior analyst of Simba’s Yellow Pages Group and lead author of the study.

The research book gives industry revenue history and projections, circulation figures and the growth and contraction of publishers in markets around the country as well as comprehensive profiles of leading yellow pages publishers and suppliers.

Additional information can be found at www.simbainformation.com or by calling 888-29-SIMBA.

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