Yellow Pages Market Forecast 2004

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Published May 1, 2004 | 182 Pages | Pub ID: CURP1577908

For 18 years, Simba Information's Yellow Pages Market Forecast has provided reliable, comprehensive analysis of the evolving yellow pages business. As the premier report in its field, it contains dozens of charts and tables packed with the information you need to effectively run your business. RBOCs, independent telcos, non-utility publishers, overseas publishers certified marketing representatives, consultants, printers, suppliers, online service providers, and investment professionals all rely on Simba's Yellow Pages Market Forecast every year for its insightful look at the state of the U.S. yellow pages market and projections for the future.

An invaluable report, Yellow Pages Market Forecast 2004 will allow you to discover opportunities for expansion, benchmark your success against your competitors, size up yellow pages revenues by type of publisher, find out what's driving investment activity, and much more!

Chapter 1: Overview of the U.S. Yellow Pages Publishing Market
  • Overview
  • Industry Size and Growth
  • National and Regional Economy
  • Mergers and Acquisitions in 2003
  • Litigation in the Yellow Pages Industry
  • Industry Trends and Analysis
  • Increasing Competition
  • M&A
  • New Internet Directory Models
  • Local Search
  • Syndicated Research Standards
  • Table 1.1: Statistical Summary of the Yellow Pages Industry, 2000-2003
  • Table 1.2: Personal Income, by State and Region, 3Q 2002 v. 3Q 2003
  • Table 1.3: Fastest Growing States in Personal Income, 3Q 2002 v. 3Q 2003
  • Table 1.4: Acquisitions, Mergers and Divestitures by Yellow Pages Publishers, 2003
  • Table 1.5: Financial Size of Selected Yellow Pages Acquisitions
  • Table 1.6: Yellow Pages Lawsuits, 1982-2004

Chapter 2: Yellow Pages Advertising and Publishing

  • Introduction
  • Total Advertising and Yellow Pages Advertising
  • National Advertising Agencies
  • TMP Worldwide
  • Wahlstrom Group
  • Berry Network
  • Ketchum Directory Advertising
  • Yellow Pages Advertising Rates
  • Yellow Pages Advertising Revenues at Regional Bell Companies
  • SBC Smart Yellow Pages
  • Verizon Information Services
  • BellSouth Advertising & Publishing
  • Dex Media
  • Independent Telco and Non-Telco Publishers
  • Alltel Publishing
  • CBD Media
  • CenturyTel
  • Citizens/FrontierPages
  • Clarke Directory Publications
  • DataNational
  • EATEL/SunShine Pages
  • Feist Publications
  • Phone Directories Co.
  • R.H. Donnelley Publishing & Advertising (Sprint)
  • TransWestern Publishing
  • Valley Yellow Pages
  • White Directory Publishers
  • Yellow Book USA
  • Independent Publishers vs. Non-Bell Telcos vs. RBOC Publishers
  • Employment in Directory Publishing
  • Summary and Conclusions
  • Table 2.1: Revenue Growth in All U.S. Advertising Media, 2000-2004E
  • Table 2.2: National vs. Local Advertising Revenues, 2000-2004E
  • Table 2.3: Yellow Pages Advertising Compared to Other Local Advertising
  • Media, 2000-2003 and Forecast 2004
  • Table 2.4: Comparison of National and Local Yellow Pages Revenues, 2000-2004E
  • Table 2.5: Selected Largest Certified Marketing Representatives, 2002-2003
  • Table 2.6: Average Advertising Rate Increases, 25 Top RBOC Directories, 1990-2004E
  • Table 2.7: DHC Rates, CPMs in 25 Top RBOC Directories
  • Table 2.8: Yellow Pages Revenues for Regional Bell Publishers, 2002-2004E
  • Table 2.9: Yellow Pages Revenues vs. Total Revenues, Top 6 Telco Companies, 2003
  • Table 2.10: Estimated Revenues of Select Non-Telco Publishers, 2002-2003
  • Table 2.11: Yellow Pages Revenues by Publisher Category, 2002-2004E
  • Table 2.12: Select Telco-Affiliate Publishers Ranked by Employee Headcount, 2001-2003
  • Table 2.13: Forecast Yellow Pages Revenues, 2004
  • Table 2.14: Yellow Pages Revenues vs. Telco Revenues vs. Advertising in All Media, 1985-2003
  • Table 2.15: Yellow Pages Growth Rates, 1990-2003 and Forecast 2004

Chapter 3: Internet Yellow Pages

  • Introduction
  • Top Publishers in the Internet Yellow Pages Arena
  • Verizon’s SuperPages.com
  • SBC’s SmartPages.com
  • BellSouth’s RealPages.com
  • DexOnline.com
  • CBD Media/Cincinnati Exchange.com
  • Internet-Only Yellow Pages Providers
  • infoUSA
  • Switchboard Inc.
  • YellowPages.com
  • Superior Business Network
  • Partnerships Extend Reach
  • Online Directory Listings and Enhancements
  • Table 3.1: Internet Yellow Pages Advertising Revenue, 2002-2004E
  • Table 3.2: Internet-only Yellow Pages Publishers’ Revenues, 2002-2003
  • Table 3.3: Internet Yellow Pages Key Alliances
  • Table 3.4: Who Powers Whom
  • Table 3.5: Sources of RBOC Online Directory Listings
  • Table 3.6: Basic Internet Yellow Pages Listing Charges

Chapter 4: Markets for Printers and Suppliers

  • Introduction
  • Directory Unit Production By Publisher
  • Billings in RBOCs’ 50,000+ Circulation Directories Fall in 2003
  • Leading Directory Printers
  • R.R. Donnelley
  • Quebecor World
  • Stevens Graphics
  • Verizon Information Services Printing
  • College Publishing
  • Paper Consumption by Directory Publishers
  • Changes in the Pre-Media Market
  • Amdocs
  • net-linx
  • Volt Information Sciences
  • Sales Agents Continue Their Struggle in 2003
  • R.H. Donnelley
  • The Berry Co.
  • Summary and Conclusions
  • Table 4.1: RBOC Directory Publishers by Circulation, 2002-2003
  • Table 4.2: Large Independent Telco and Non-Telco Directory Publishers by Circulation, 2002-2003
  • Table 4.3: Number of Titles and Yellow Pages Volume in RBOC Directories with Circulation More Than 50,000, 2002-2003
  • Table 4.4: Circulation in RBOC Books over 50,000 Circulation Vs. Total RBOC Circulation, 2002-2003
  • Table 4.5: Summary of Leading Directory Printers, Major Customers and Print Runs, 2002-2003
  • Table 4.6: Capacity and Consumption, Uncoated Groundwood Paper, 2002-2003
  • Table 4.7: U.S. Demand for Directory Paper, 2002-2003
  • Table 4.8: Outlays for Printing, Paper, Other Production and Distribution,
  • Directory Publishing Industry, 2000-2003

Chapter 5: Profiles of Regional Bell Publishers

  • BellSouth Corp
  • Dex Media Inc.
  • SBC Communications
  • Verizon Communications

Chapter 6: Profiles of Independent Telco Publishers

  • Alltel Corp
  • CBD Media
  • CenturyTel
  • Citizens Communications/FrontierPages
  • EATEL/SunShine Pages
  • R.H. Donnelley/Sprint Publishing & Advertising

Chapter 7: Profiles of Independent Publishers

  • Clarke Directory Publications
  • DataNational
  • Feist Publications
  • Phone Directories Co
  • TransWestern Publishing
  • Valley Yellow Pages
  • White Directory Publishers
  • Yellow Book USA.

Chapter 8: Profiles of Leading Printers and Suppliers

  • Amdocs
  • The Berry Co. Inc
  • College Publishing
  • Quebecor World Inc
  • R.R. Donnelley & Sons
  • Stevens Graphics Inc.
  • Verizon Information Services Printing
  • Volt Information Sciences Inc

Chapter 9: Profiles of Leading Internet-Only Directories

  • infoUSA.com
  • Superior Business Network Inc
  • Switchboard.com
  • YellowPages.com

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