Worldwide Yellow Pages 2011: Evolution to Online

Methodology

Executive Summary

Chapter 1: Overview of the Worldwide YP Evolution to Online

Introduction

Exchange Rates

The World Market for Telephone Directory Advertising

Online Directory Revenue Evolution

Directory Revenue by Region

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Telephone Directory Industry Revenue & Online 2000 to 2013

Table 1.1: Directory Revenue vs. Other Financial Measures of Leading Nations

Table 1.2: Worldwide Revenue Growth, Online Share, 2010-2013

Table 1.3: Directory Revenue Print vs. Online Leading Nations, 2011

Table 1.4: Countries with Largest Percentage of Online Revenue, 2011-2013

Table 1.5: Top 10 Countries, by Largest Percentage of Online Revenue, 2011-2013

Table 1.6: Revenue Online Share by Region, 2010-2013

Table 1.7: Telephone Directory Revenues Per Capita, 2011

Table 1.8: Directory Revenue as Percentage of Total Advertising, 2011

Table 1.9: Shares of Worldwide Directory Publishing Markets, 2010-2013

Table 1.10: Worldwide Print, Online Revenue, 2000-2013

Chapter 2: North America

Introduction: The Telephone Directory Market in North America

Online Evolution

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 2.1: Directory Revenue, Online Share in North America, 2010-2013

Table 2.2: Share of North American Market by Publisher, 2011

Table 2.3: Regional Market Overview: North America

Table 2.4: The Advertising Industry in North America, 2011

Chapter 2: Section 2.1: Canada

Introduction: The Telephone Directory Market in Canada

Directory Publishing in Canada

Yellow Pages Media

Table 2.1.1: Directory Market in Canada, 2010-2013

Table 2.1.2: Telephone Directory Market In Relation to the Economy, 2011

Table 2.1.3: Telephone Directory Publishers in Canada, 2011

Chapter 2: Section 2.2: Mexico

Introduction: The Telephone Directory Market in Mexico

Directory Publishers in Mexico

Telmex International

Table 2.2.1: Directory Market in Mexico, 2010-2013

Table 2.2.2: Telephone Directory Market in Relation to the Economy, 2011

Table 2.2.3: Telephone Directory Publishers in Mexico, 2011

Chapter 2: Section 2.3: United States

Introduction: The Telephone Directory Market in the U.S.

Directory Publishing in the U.S.

AT&T Advertising Solutions

Dex One

SuperMedia

Yellowbook

Table 2.3.1: Directory Market in the United States, 2010-2013

Table 2.3.2: Telephone Directory Market in Relation to the Economy, 2011

Table 2.3.3: Telephone Directory Publishers in the United States, 2011

Chapter 3: South America

Introduction: The Telephone Directory Market in South America

Online Evolution

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 3.1: Directory Revenue, Online Share in South America, 2010-2013

Table 3.2: Share of South American Market by Publisher, 2011

Table 3.3: The Advertising Industry in South America, 2011

Table 3.4: Regional Market Overview: South America

Chapter 3: Section 3.1: Argentina

Introduction: The Telephone Directory Market in Argentina

Directory Publishers in Argentina

Yell Argentina

Table 3.1.1: Directory Market in Argentina, 2010-2013

Table 3.1.2: Telephone Directory Market in Relation to the Economy, 2011

Table 3.1.3: Telephone Directory Publishers in Argentina, 2011

Chapter 3: Section 3.2: Brazil

Introduction: The Telephone Directory Market in Brazil

Directory Publishers in Brazil

Group Telelistas

Table 3.2.1: Directory Market in Brazil, 2010-2013

Table 3.2.2: Telephone Directory Market in Relation to the Economy, 2011

Table 3.2.3: Telephone Directory Publishers in Brazil, 2011

Chapter 3: Section 3.3: Chile

Introduction: The Telephone Directory Market in Chile

Directory Publishers in Chile

Publiguias Yell Chile

Table 3.3.1: Directory Market in Chile, 2010-2013

Table 3.3.2: Telephone Directory Market in Relation to the Economy, 2011

Table 3.3.3: Telephone Directory Publishers in Chile, 2011

Chapter 3: Section 3.4: Peru

Introduction: The Telephone Directory Market in Peru

Directory Publishers in Peru

Yell Peru

Table 3.4.1: Directory Market in Peru, 2010-2013

Table 3.4.2: Telephone Directory Market in Relation to the Economy, 2011

Table 3.4.3: Telephone Directory Publishers in Peru, 2011

Chapter 4: Europe

Introduction: The Telephone Directory Market in Europe

Online Evolution

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 4.1: Directory Revenue, Online Share in Europe, 2010-2013

Table 4.2: Share of European Market by Publisher, 2011

Table 4.3: Regional Market Overview: Europe

Table 4.4: The Advertising Industry in Europe, 2011

Chapter 4: Section 4.1: Austria

Introduction: The Telephone Directory Market in Austria

Directories in Austria

Key Publishers in Austria

Herold Business Data GmbH

Table 4.1.1: Directory Market in Austria, 2010-2013

Table 4.1.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.1.3: Telephone Directory Publishers in Austria, 2011

Chapter 4: Section 4.2: Belgium

Introduction: The Telephone Directory Market in Belgium

Directory Publishers in Belgium

Truvo Belgium

Table 4.2.1: Directory Market in Belgium, 2010-2013

Table 4.2.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.2.3: Telephone Directory Publishers in Belgium, 2011

Chapter 4: Section 4.3: Denmark

Introduction: The Telephone Directory Market in Denmark

Directories in Denmark

Key Publishers

De Gule Sider A/S

Eniro Danmark A/S

Table 4.3.1: Directory Market in Denmark, 2010-2013

Table 4.3.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.3.3: Telephone Directory Publishers in Denmark, 2011

Chapter 4: Section 4.4: France

Introduction: The Telephone Directory Market in France

Directories in France

Key Publishers in France

Pages Jaunes Group

Table 4.4.1: Directory Market in France, 2010-2013

Table 4.4.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.4.3: Telephone Directory Publishers in France, 2011

Chapter 4: Section 4.5: Germany

Introduction: The Telephone Directory Market in Germany

Directory Publishers in Ireland

Truvo Ireland

Table 4.5.1: Directory Market in Germany, 2010-2013

Table 4.5.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.5.3: Telephone Directory Publishers in Germany, 2011

Chapter 4: Section 4.6: Ireland

Introduction: The Telephone Directory Market in Ireland

Directory Publishers in Germany

Key Publishers

Deutsche Telekom Medien GmbH

Table 4.6.1: Directory Market in Ireland, 2010-2013

Table 4.6.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.6.3: Telephone Directory Publishers in Ireland, 2011

Chapter 4: Section 4.7: Italy

Introduction: The Telephone Directory Market in Italy

Directory Publishers in Italy

Key Publishers

Seat Pagine Gialle

Table 4.7.1: Directory Market in Italy, 2010-2013

Table 4.7.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.7.3: Telephone Directory Publishers in Italy, 2011

Chapter 4: Section 4.8: Netherlands

Introduction: The Telephone Directory Market in the Netherlands

Directory Publishers in the Netherlands

De Telefoongids BV

Table 4.8.1: Directory Market in the Netherlands, 2010-2013

Table 4.8.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.8.3: Telephone Directory Publishers in the Netherlands, 2011

Chapter 4: Section 4.9: Norway

Introduction: The Telephone Directory Market in Norway

Directory Publishers in Norway

Eniro Norge AS

Table 4.9.1: Directory Market in Norway, 2010-2013

Table 4.9.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.9.3: Telephone Directory Publishers in Norway, 2011

Chapter 4: Section 4.10: Portugal

Introduction: The Telephone Directory Market in Portugal

Directory Publishers in Portugal

Paginas Amarelas S.A.

Table 4.10.1: Directory Market in Portugal, 2010-2013

Table 4.10.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.10.3: Telephone Directory Publishers in Portugal, 2011

Chapter 4: Section 4.11: Spain

Introduction: The Telephone Directory Market in Spain

Directory Publishers in Spain

Yell Publicidad S.A.U.

QDQ Media

Table 4.11.1: Directory Market in Spain, 2010-2013

Table 4.11.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.11.3: Telephone Directory Publishers in Spain, 2011

Chapter 4: Section 4.12: Sweden

Introduction: The Telephone Directory Market in Sweden

Directory Publishers in Sweden

Key Publishers

Eniro Group

Lokaldelen

Table 4.12.1: Directory Market in Sweden, 2010-2013

Table 4.12.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.12.3: Telephone Directory Publishers in Sweden, 2011

Chapter 4: Section 4.13: Switzerland

Introduction: The Telephone Directory Market in Switzerland

Directory Publishers in Switzerland

Key Publishers

Local.ch

Table 4.13.1: Directory Market in Switzerland, 2010-2013

Table 4.13.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.13.3: Telephone Directory Publishers in Switzerland, 2011

Chapter 4: Section 4.14: United Kingdom

Introduction: The Telephone Directory Market in the U.K.

Directory Publishers in the U.K.

Key Publishers

Yell Group

Thomson Local.com

BT Directories

Table 4.14.1: Directory Market in the United Kingdom, 2010-2013

Table 4.14.2: Telephone Directory Market in Relation to the Economy, 2011

Table 4.14.3: Telephone Directory Publishers in the United Kingdom, 2011

Chapter 5: Pacific Rim

Introduction: The Telephone Directory Market in the Pacific Rim

Online Evolution

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 5.1: Directory Revenue, Online Share in the Pacific Rim, 2010-2013

Table 5.2: Share of Pacific Rim Market by Publisher, 2011

Table 5.3: Regional Market Overview: Pacific Rim

Table 5.4: The Advertising Industry in the Pacific Rim, 2011

Chapter 5: Section 5.1: Australia

Introduction: The Telephone Directory Market in Australia

Directory Publishers in Australia

Telstra Corp.

Sensis

Table 5.1.1: Directory Market in Australia, 2010-2013

Table 5.1.2: Telephone Directory Market in Relation to the Economy, 2011

Table 5.1.3: Telephone Directory Publishers in Australia, 2011

Chapter 5: Section 5.2: Japan

Introduction: The Telephone Directory Market in Japan

Directory Publishers in Japan

Nippon Telegraph and Telephone East

NTT Directory Services

Table 5.2.1: Directory Market in Japan, 2010-2013

Table 5.2.2: Telephone Directory Market in Relation to the Economy, 2011

Table 5.2.3: Telephone Directory Publishers in Japan, 2011

Chapter 5: Section 5.3: New Zealand

Introduction: The Telephone Directory Market in New Zealand

Directory Publishers in New Zealand

YPG of New Zealand

Table 5.3.1: Directory Market in New Zealand, 2010-2013

Table 5.3.2: Telephone Directory Market in Relation to the Economy, 2011

Table 5.3.3: Telephone Directory Publishers in New Zealand, 2011

Chapter 5: Section 5.4: Singapore

Introduction: The Telephone Directory Market in Singapore

Directory Publishers in Singapore

Global Yellow Pages

Table 5.4.1: Directory Market in Singapore, 2010-2013

Table 5.4.2: Telephone Directory Market in Relation to the Economy, 2011

Table 5.4.3: Telephone Directory Publishers in Singapore, 2011

Chapter 6: Asia

Introduction: The Telephone Directory Market in Asia

Online Evolution

Telephone Directory Revenue Per Capita

Telephone Directory Advertising in Relation to All Advertising

Table 6.1: Directory Revenue, Online Share in Asia, 2010-2013

Table 6.2: Share of Market by Publisher in Asia, 2011

Table 6.3: Regional Market Overview: Asia

Table 6.4: The Advertising Industry in Asia, 2011

Chapter 6: Section 6.1: China

Introduction: The Telephone Directory Market in China

Directory Publishers in China

China Telecom

Table 6.1.1: Directory Market in China, 2010-2013

Table 6.1.2: Telephone Directory Market in Relation to the Economy, 2011

Table 6.1.3: Telephone Directory Publishers in China, 2011

Chapter 6: Section 6.2: Hong Kong

Introduction: The Telephone Directory Market in Hong Kong

Directory Publishers in Hong Kong

Pacific Century Cyber Works

Table 6.2.1: Directory Market in Hong Kong, 2010-2013

Table 6.2.2: Telephone Directory Market in Relation to the Economy, 2011

Table 6.2.3: Telephone Directory Publishers in Hong Kong, 2011

Chapter 6: Section 6.3: India

Introduction: The Telephone Directory Market in India

Directory Publishers in India

Getit Infoservices

Infomedia 18

Table 6.3.1: Directory Market in India, 2010-2013

Table 6.3.2: Telephone Directory Market in Relation to the Economy, 2011

Table 6.3.3: Telephone Directory Publishers in India, 2011

Chapter 6: Section 6.4: South Korea

Introduction: The Telephone Directory Market in South Korea

Directory Publishers in South Korea

Getit Infoservices

Infomedia 18

Table 6.4.1: Directory Market in South Korea, 2010-2013

Table 6.4.2: Telephone Directory Market in Relation to the Economy, 2011

Table 6.4.3: Telephone Directory Publishers in South Korea, 2011

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