Worldwide Yellow Pages: Eastern Europe 2006

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Published Jun 1, 2006 | 42 Pages | Pub ID: CU1373182

Simba's Worldwide Yellow Pages is your guide to the world of Yellow Pages markets, from market size to growth rates to unique Simba insights into the dynamics of Yellow Pages and Internet Directory publishing activities around the world.

Individual regional volumes drill down into activity in key regions. Each regional volume includes:
  • Size comparison to the entire telecommunications segment
  • Telephone revenues by region/country - per capita and GDP
  • Statistics on directory advertising in relation to local economic factors
  • Directory revenue forecasts for the next three years
  • Data on directory advertising versus other media
  • Key contact information on each publisher, including key personnel with e-mail
Methodology
Executive Summary
Chapter 1: Region Overview
Introduction: The Telephone Directory Market in Eastern Europe
Exchange Rates
Telephone Directory Revenue per Capita
Telephone Directory Advertising in Relation to All Advertising
Table 1.1: Directory Revenue in Eastern Europe, 2005 vs. 2004
Table 1.2: Breakdown of Directory Revenue, Eastern Europe, 2005
Table 1.3: Eastern European Market Overview, 2005
Table 1.4: Directory Revenue, Eastern Europe vs. Rest of World, 2005
Table 1.5: The Advertising Industry in Eastern Europe, 2005
Chapter 2: Czech Republic
Introduction: The Telephone Directory Market in the Czech Republic
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in the Czech Republic
Profile of the Leading Yellow Pages Publisher in the Czech Republic
Mediatel spol. s.r.o.
Table 2.1: Telephone Directory Market in Relation to the Economy, 2005
Table 2.2: Directory Market Revenue Growth, Czech Republic, 2003-2005, Projected 2006-2007
Table 2.3: Telephone Directory Publishing in the Czech Republic, 2004-2005
Table 2.4: Directory Publishing in Relation to the Telephone Industry, 2005
Table 2.5: Growth in the Czech Republic’s Telephone Industry, 2003-2005
Table 2.6: The Advertising Industry in the Czech Republic, 2004-2005
Chapter 3: Poland
Introduction: The Telephone Directory Market in Poland
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Poland
Internet Directories
Profiles of Leading Yellow Pages Publishers in Poland
Eniro Polska
Polski Ksiazki Telefoniczne
Table 3.1: Telephone Directory Market in Relation to the Economy, 2005
Table 3.2: Directory Market Revenue Growth, Poland, 2003-2005, Projected 2006-2007
Table 3.3: Telephone Directory Publishing in Poland, 2002-2005
Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2005
Table 3.5: Growth in Poland’s Telephone Industry, 2003-2005
Table 3.6: The Advertising Industry in Poland, 2004-2005
Table 3.7: Telephone Directory Publishers in Poland, 2005
Chapter 4: Russia
Introduction: The Telephone Directory Market in Russia
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Russia
Profile of the Leading Publisher in Russia
YP Kontakt East
Table 4.1: Telephone Directory Market in Relation to the Economy, 2005
Table 4.2: Directory Market Revenue Growth, Russia, 2004-2005, Projected 2006-2007
Table 4.3: Telephone Directory Publishing in Russia, 2004-2005
Table 4.4: Directory Publishing in Relation to the Telephone Industry, 2005
Table 4.5: Growth in Russia’s Telephone Industry, 2004-2005
Table 4.6: The Advertising Industry in Russia, 2004-2005

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