Worldwide Yellow Pages Overview & North America Regional Segment

TABLE OF CONTENTS
Overview
Executive Summary

Chapter 1: Overview of the Worldwide Yellow Pages Market
Introduction
Exchange Rates
The World Market for Telephone Directory Advertising
Telephone Directory Revenue Per Capita
Telephone Directory Revenue as a Percentage of GDP
Telephone Directory Revenue in Relation to the Telephone Industry
Telephone Directory Advertising in Relation to All Advertising
Telephone Directory Advertising Growth

Table 1.1: Directory Revenue vs. Other Financial Measures of 27 Leading Nations, 2004
Table 1.2: Worldwide Yellow Pages Revenue Growth, 2003-2004
Table 1.3: Telephone Directory Revenue in 27 Leading Nations, 2004
Table 1.4: Market Share, Worldwide Telephone Directory Market, by Country, 2004
Table 1.5: Market Share Breakdown, Worldwide Telephone Directory Publishing Market, 2004
Table 1.6: Telephone Directory Revenue Per Capita, 27 Leading Nations, 2004
Table 1.7: Telephone Directory Revenue as a Percentage of GDP, 27 Leading Nations, 2004
Table 1.8: Telephone Directory Revenue Per Access Line, 27 Leading Nations, 2004
Table 1.9: Telephone Directory Revenue as a Percentage of Overall Ad Spending, 2004
Table 1.10: Telephone Directory Revenue Growth Rates, 2004
Table 1.11: Telephone Directory Revenue Growth Rates, 2005 Projected
Table 1.12: Telephone Directory Revenue Growth Rates, 2006 Projected

Chapter 2: Worldwide Yellow Pages Market: Regional Overviews
The Telephone Directory Market in North America
The Telephone Directory Market in South America
The Telephone Directory Market in Eastern Europe
The Telephone Directory Market in Central Europe
The Telephone Directory Market in Western Europe
The Telephone Directory Market in Scandinavia
The Telephone Directory Market in Asia
The Telephone Directory Market in the Pacific Rim

Table 2.1: Directory Revenue, North America, 2004 vs. 2003
Table 2.2: Breakdown of Directory Revenue, North America, 2004
Table 2.3: North America Market Overview, 2004
Table 2.4: Directory Revenue, North America vs. Rest of World, 2004
Table 2.5: Directory Revenue, Selected Countries, South America, 2004 vs. 2003
Table 2.6: Breakdown of Directory Revenue, Selected Countries, South America, 2004
Table 2.7: South America Market Overview, Selected Countries, 2004
Table 2.8: Directory Revenue, Selected Countries South America, 2004
Table 2.9: Directory Revenue, Selected Countries, Eastern Europe, 2004 vs. 2003
Table 2.10: Breakdown of Directory Revenue, Selected Countries,Eastern Europe, 2004
Table 2.11: Eastern Europe Market Overview, Selected Countries, 2004
Table 2.12: Directory Revenue, Eastern Europe, Selected Countries vs. Rest of World, 2004
Table 2.13: Directory Revenue, Central Europe, 2004 vs. 2003
Table 2.14: Breakdown of Directory Revenue, Central Europe, 2004
Table 2.15: Central Europe Market Overview, 2004
Table 2.16: Directory Revenue, Central Europe vs. Rest of World, 2004
Table 2.17: Directory Revenue, Western Europe, 2004 vs. 2003
Table 2.18: Breakdown of Directory Revenue, Western Europe, 2004
Table 2.19: Western Europe Market Overview, 2004
Table 2.20: Directory Revenue, Western Europe vs. Rest of World, 2004
Table 2.21: Directory Revenue, Scandinavia, 2004 vs. 2003
Table 2.22: Breakdown of Directory Revenue, Scandinavia, 2004
Table 2.23: Scandinavia Market Overview, 2004
Table 2.24: Directory Revenue, Scandinavia vs. Rest of World, 2004
Table 2.25: Directory Revenue, Asia, 2004 vs. 2003
Table 2.26: Breakdown of Directory Revenue, Asia, 2004
Table 2.27: Asia Market Overview, 2004
Table 2.28: Directory Revenue, Asia vs. Rest of World, 2004
Table 2.29: Directory Revenue, Pacific Rim, 2004 vs. 2003
Table 2.30: Breakdown of Directory Revenue, Pacific Rim, 2004
Table 2.31: Pacific Rim Market Overview, 2004
Table 2.32: Directory Revenue, Pacific Rim vs. Rest of World, 2004
TABLE OF CONTENTS
North America Volume

Executive Summary

Chapter 1: Region Overview
Introduction: The Telephone Directory Market in North America
Exchange Rates
Telephone Directory Revenue Per Capita
Telephone Directory Advertising in Relation to All Advertising

Table 1.1: Directory Revenue in North America, 2004 vs. 2003
Table 1.2: Breakdown of Directory Revenue, North America, 2004
Table 1.3: North American Market Overview, 2004
Table 1.4: Directory Revenue, North America vs. Rest of World, 2004
Table 1.5: The Advertising Industry in North America, 2004

Chapter 2: Canada
Introduction: The Telephone Directory Market in Canada
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Canada
Yellow Pages Group
Aliant
Manitoba Telecom Services
SaskTel
Internet Directories
Summary and Conclusions
Profiles of Leading Publishers in Canada
Aliant
Manitoba Telecom Services
SaskTel
Yellow Pages Group

Table 2.1: Telephone Directory Market in Relation to the Economy, 2004
Table 2.2: Directory Market Revenue Growth, Canada, 2000-2004,
Projected 2005-2006
Table 2.3: Telephone Directory Publishing in Canada, 2004-2006P
Table 2.4: Directory Publishing in Relation to the Telephone Industry, 2004
Table 2.5: Growth in Canada's Telephone Industry, 2002-2004
Table 2.6: The Advertising Industry in Canada, 2002-2004
Table 2.7: Telephone Directory Publishers in Canada, 2005

Chapter 3: Mexico
Introduction: The Telephone Directory Market in Mexico
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in Mexico
Internet Directories
Suppliers to the Directory Market in Mexico
Summary and Conclusions
Profile of the Leading Publisher in Mexico
Telefonos de Mexico S.A. (TelMex)

Table 3.1: Telephone Directory Market in Relation to the Economy, 2004
Table 3.2: Directory Market Revenue Growth, Mexico, 2000-2004, Projected 2005-2006
Table 3.3: Telephone Directory Publishing in Mexico, 2002-2004
Table 3.4: Directory Publishing in Relation to the Telephone Industry, 2004
Table 3.5: Growth in Mexico's Telephone Industry, 2002-2004
Table 3.6: The Advertising Industry in Mexico, 2002-2004

Chapter 4: United States
Introduction: The Telephone Directory Market in the United States
Telephone Directory Market in Relation to the Telephone Industry
Telephone Directory Market in Relation to the Advertising Industry
Directory Publishing in the United States
SBC Yellow Pages
Verizon Information Services
BellSouth Advertising & Publishing
Dex Media
Alltel Publishing
CBD Media
R.H. Donnelley Publishing & Advertising
TransWestern Publishing
Yellow Book USA
Internet Directories
Suppliers to the Directory Market in the United States
Summary and Conclusions
Profiles of Leading Publishers in the United States
Alltel Corp.
BellSouth Corp.
CBD Media
Dex Media Inc.
R.H. Donnelley
SBC Communications
Verizon Communications
Yellow Book USA

Table 4.1: Telephone Directory Market in Relation to the Economy, 2004
Table 4.2: Directory Market Revenue Growth, United States, 2002-2004, Projected 2005-2006
Table 4.3: Telephone Directory Publishing in the United States, 2002-2004
Table 4.4: Directory Publishing in Relation to the Telephone Industry
Table 4.5: Growth in the United States Telephone Industry, 2002-2004
Table 4.6: The Advertising Industry in the United States, 2002-2004
Table 4.7: Telephone Directory Publishers in the United States, 2004