Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2012 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues.
Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer—including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year.
Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users.
The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books. Because the hardware data changes constantly, Simba will present an addendum to buyers of this report, an update during the third quarter of 2012 – guaranteeing you the most up-to-date intelligence available.
With over 65 charts, Trade E-Book Publishing 2012 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Get your copy today.
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