Trade E-Book Publishing 2012

Attention: There is an updated edition available for this report.
 
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   Site License (one location, 10 users) - $8,385
   Online Download plus 1 Hard Copy - $3,850



Published Apr 5, 2012 | 118 Pages | Pub ID: CURP3826211

Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2012 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues. 

Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer—including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year. 

Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users. 

The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books. Because the hardware data changes constantly, Simba will present an addendum to buyers of this report, an update during the third quarter of 2012 – guaranteeing you the most up-to-date intelligence available. 

With over 65 charts, Trade E-Book Publishing 2012 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Get your copy today.

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        •   E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Months

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        •   Paperback Book Consumption vs. E-Books 2011
        •   U.S. Trade Book and Electronic Book Net Sales, 2005-2011

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      •   Overview of Book Purchasing Population (U.S. Adults): 2010-2011 Print Book Purchasing Trends
      •   Number of E-Books Read in Past 12 Months (2008-2011)

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      •   Number of E-Books Read in Past 12 Months February 2010 - February 2012

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      •   Amount of Money Spent on E-Books in Last 12 Months

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      •   Number of E-Books Bought in Past 12 Months February 2010 - February 2012

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      •   Number of Free E-Books Acquired in Past 12 Months February 2010 - February 2012

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      •   Sources of Free E-Books (Past 12 Months)

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      •   Overview of Book Buying Population (U.S. Adults): Price Sensitivity Among All Adults, Book Buyers, E-Book and Kindle Users
      •   Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2011

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      •   Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year Slide
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        •   E-Book Demographics by Gender
        •   E-Book Demographics by Age Group

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        •   E-Book Demographics by Marital Status
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        •   E-Book Demographics by Children in Household
        •   E-Book Demographics by Employment Status
        •   E-Book Demographics by Educational Attainment
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        •   E-Book Demographics by Race/Ethnicity
        •   E-Book Demographics by Urban vs. Suburban/Rural Locale
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      •   E-Book Demographics by Household Income Bracket
      •   Print and Digital Children's Book Purchases (2011)
      •   Opinions on Children, Reading and Technology
      •   Opinions on Children, Reading and Technology (All Adults, E-Book users and iPad Owners) Any Agree

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    •   Overview of Book Purchasing Population General Attitudes: Any Agree
    •   Overview of Book Purchasing Population Psychographic Scale: Health and Image Leader

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      •   Overview of Book Purchasing Population: E-book User Involvement With Social Media: Any Agree

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      •   Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement
      •   Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement

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      •   Overview of Book Purchasing Population Internet Life: Any Agree
      •   Overview of Book Purchasing Population Psychographic Scale: Internet Activity
      •   Overview of Book Purchasing Population Psychographic Scale: News Seeking
      •   Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering
      •   Overview of Book Purchasing Population High Tech: Any Agree

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      •   Overview of Book Purchasing Population Psychographic Scale: Early Adopter
      •   Overview of Book Purchasing Population Psychographic Scale: Tech Shy
      •   Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree
      •   Overview of Book Purchasing Population Psychographic Scale: Traditional Mobile Use

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      •   Overview of Book Purchasing Population Psychographic Scale: Focus on Mobile Features

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      •   Overview of Book Purchasing Population Shopping Behavior: Any Agree

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      •   Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree
      •   Overview of Book Purchasing Population Advertising: Any Agree
      •   Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity
      •   Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity

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      •   Overview of Book Purchasing Population Video Advertisements Noticed in the Past 30 Days
      •   Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days

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      •   Overview of Book Purchasing Population Opinions About Automobiles: Any Agree

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      •   Overview of Book Purchasing Population Travel: Any Agree
      •   Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago
      •   Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months
      •   Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy

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        •   PC User Trends (E-Books) February 2010 - February 2012

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        •   Mobile Phone User Trends (E-Books) February 2010 - February 2012
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        •   iPad Ownership Trends September 2010 - February 2012
        •   iPad User Trends (E-Books) June 2010 - February 2012

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        •   Sony Device User Trends (E-Books) February 2010 - February 2012
        •   Amazon Kindle User Trends February 2010 - February 2012
        •   Barnes & Noble Nook User Trends June 2010 - February 2012
        •   Select Current U.S. E-Book Reading Devices, by Launch Date
        •   E-Book Hardware Use Trends February 2011 - February 2012
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      •   Devices Used to Read E-Books, 2008
      •   Devices Used to Read E-Books, 2009
      •   Devices Used to Read E-Books, 2010
      •   Devices Used to Read E-Books, 2011

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      •   Percentage of U.S. Adults Who Will Buy Print and Digital Books (2012 - 2014 Projections)

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      •   Devices Used to Read E-Books: 2012 - 2014 Projections

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