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Audiobooks in America: Trends and Market Details 2012

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Published Dec 7, 2011 | 200 Pages | Pub ID: CURP6235891

Audiobooks in America: Trends and Market Details 2012 compiles the most recent data from Experian Simmons and augments it with Simba’s proprietary intelligence to present the comprehensive review of the audio market. This analysis doesn’t just show trend information regarding the number of adults buying and how many titles they’re buying, but it presents every conceivable demographic (age, ethnicity, gender, geographic region, education level, occupation type, employment status, household income, individual income, marital status and more) in easy-to-read tables so users of this intelligence can compare the audiobook buyer with not just all book buyers, but the general population as well.

This report also uncovers audiobook buyers’ thoughts, tendencies, media habits, Internet habits, shopping behaviors, technology influences and more as compared to book buyers and the general population. Audiobooks in America: Trends and Market Details 2012 provides a definitive picture of the buyers audiobook publishers need to be targeting.

If you have a stake in the future of the audio market, you can’t afford to be without this resource.

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1 Methodology
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2 Introduction
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers, Fall 2007-Spring 2011 (in 000)
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3 Demographics of the Audiobook Buyer
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Gender (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Age (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Race (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Region (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Education Level Attained (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Employment Status (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by DMAs (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Employed Adults In Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Household Income (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Marital Status (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of People in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of Adults in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) No. of Children in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Age of Children in Household (in 000)
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- Overview of Audiobook Purchasing Population (U.S. Adults) Breakdown by Type of Residence (in 000)
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4 Format, Purchasing and Retailing Trends
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- Downloaded Audiobooks Compared To Physical Audiobooks (July 2009 - July 2011)
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- Net Sales of Audiobooks
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- Overview of Book Purchasing Population (U.S. Adults) Types of Books Purchased (in 000)
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- Overview of Book Purchasing Population (U.S. Adults): No. of Audio Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults): No. of Hardcover Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) No. of Paperback Titles Purchased in Last 12 Months (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Multiple Book Buyers (in 000)
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- Audiobook Performance on Compact Disc in the Last 12 Months at Your Store
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- Audiobook Performance on Cassette in the Last 12 Months at Your Store
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- Overview of Book Purchasing Population (U.S. Adults) Retail Locations (in 000)
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- Overview of Book Purchasing Population (U.S. Adults) Audiobook Buyers: Books Bought as Gifts (in 000)
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5 Overview of Audio Population: Psychographic Details
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- Overview of Book Purchasing Population General Attitudes: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Health and Image Leader (in 000)
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- Overview of Book Purchasing Population Involvement With Social Media: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement (in 000)
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- Overview of Book Purchasing Population Internet Life: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Internet Activity (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: News Seeking (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering (in 000)
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- Overview of Book Purchasing Population High Tech: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Early Adopter (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Tech Shy (in 000)
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- Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Traditional Mobile Use (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Focus on Mobile Features (in 000)
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- Overview of Book Purchasing Population Shopping Behavior: Any Agree (in 000)
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- Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree (in 000)
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- Overview of Book Purchasing Population Advertising: Any Agree (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity (in 000
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- Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity (in 000)
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- Overview of Book Purchasing Population Advertising-Attitudes on Product Placement: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Advertising Outside the Home Noticed in the Past 30 Days (in 000)
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- Overview of Book Purchasing Population Opinions About Automobiles: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Travel: Strongly Agree (in 000)
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- Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 Months Ago (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 Months (in 000)
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- Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy (in 000)
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6 Conclusion
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