E-Textbooks in Higher Education 2010-2011
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For this report, Simba tapped reactions and experiences on college campuses, as well as insights of vendors, publishers and industry observers.
Topics in this report include:
- Proliferation of e-readers and applications for electronic devices,
- Current penetration of e-textbooks on college campuses and growth projections,
- Popular types of instructional materials in e-textbook formats,
- How e-textbooks are impacting traditional marketing and sales channels,
- Impact of open-source textbooks on traditional publishing of e-textbooks.
E-textbooks burst on the scene in the 2009-2010 academic year with renewed vigor. While there may be a learning curve in the acceptance of e-textbooks, their overall impact is expected to be extensive.
Thus, E-Textbooks in Higher Education 2010-2011 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.
- Methodology
- Executive Summary
- Chapter 1: Size and Structure
- Introduction
- Textbooks: Traditionally Stable Market
- Textbooks: Course Staple
- Format Variety
- Soft Covers and Custom are Alternatives
- Used Textbooks Do Not Biodegrade
- E-Textbooks Emerge as New Format Option
- Recording Growth
- Open Source Is Rising Challenge
- Flat World Knowledge Secures Foothold
- Macmillan Combines Customization with Open Access
- Table 1.1: Growth in College Textbook Net Sales, 2000-2009
- Table 1.2: Sales of Key College Instructional Materials, 2008 vs. 2009 vs. 2010P
- Chapter 2: Distribution
- Introduction
- CourseSmart Moves Closer to Faculty
- Publishers Selling e-Books Through LMS
- WileyPLUS Use Grows
- Embedding in Blackboard
- Barnes & Noble and Follett Partner with Blackboard
- Changing Role for Campus Stores
- Institutional Licensing
- E-Readers Could Change Distribution Models
- Barnes & Noble Launches NOOKstudy Software for PCs and Macs
- Large, and a Tad Awkward, the Kno Launches
- Challenges to Traditional Sales Model
- Bridgepoint Publishes its Own Textbooks for Online Courses
- Open Access Spreading
- Textbook Rental Programs Mutiply
- Cengage Learning Adds Textbook Rental Option
- Table 2.1: Digital Statistics at College Stores
- Chapter 3: E-Reader Pilots
- Introduction
- Protecting the Disabled
- Kindle DX Pilots
- Arizona State University
- Darden School of Business (University of Virginia)
- Foster School of Business (University of Washington)
- Pace University
- Princeton University
- Reed College
- iPads Mean More Pilots
- Coming to Reed College The Apple iPod Pilot
- Table 3.1: Princeton University’s Kindle DX User Printing Statistics
- Chapter 4: Conclusions & Outlook
- Introduction
- Digital Transformation
- Digital Growth Sets the Pace
- Table 4.1: Sales Forecast of Key College Instructional Materials, 2009-2013
- Appendix: Platforms for E-Book Consumption
- Introduction
- The Evolution of E-Book Formats
- The Platforms
- The Personal Computer
- Mobile Phone or PDA
- Apple’s iPhone, iPod Touch, and iPad
- Dedicated Reading Devices
- Future Devices
- The Most Popular Devices Today
- Table A: Select Current U.S. E-Book Reading Devices, by Launch Date
- Table B: Devices Used to Read E-Books, 2008
- Table C: Devices Used to Read E-Books, 2009
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