E-Textbooks in Higher Education 2010-2011
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E-Textbooks in Higher Education 2010-2011 is a new report from Simba Information that examines the lessons learned from the various implementations of e-textbooks on college campuses in the 2009-2010 academic year and the portend for the coming years.
For this report, Simba tapped reactions and experiences on college campuses, as well as insights of vendors, publishers and industry observers.
Topics in this report include:
- Proliferation of e-readers and applications for electronic devices,
- Current penetration of e-textbooks on college campuses and growth projections,
- Popular types of instructional materials in e-textbook formats,
- How e-textbooks are impacting traditional marketing and sales channels,
- Impact of open-source textbooks on traditional publishing of e-textbooks.
E-textbooks burst on the scene in the 2009-2010 academic year with renewed vigor. While there may be a learning curve in the acceptance of e-textbooks, their overall impact is expected to be extensive.
Thus, E-Textbooks in Higher Education 2010-2011 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.
- Methodology
- Executive Summary
- Chapter 1: Size and Structure
- Introduction
- Textbooks: Traditionally Stable Market
- Textbooks: Course Staple
- Format Variety
- Soft Covers and Custom are Alternatives
- Used Textbooks Do Not Biodegrade
- E-Textbooks Emerge as New Format Option
- Recording Growth
- Open Source Is Rising Challenge
- Flat World Knowledge Secures Foothold
- Macmillan Combines Customization with Open Access
- Table 1.1: Growth in College Textbook Net Sales, 2000-2009
- Table 1.2: Sales of Key College Instructional Materials, 2008 vs. 2009 vs. 2010P
- Chapter 2: Distribution
- Introduction
- CourseSmart Moves Closer to Faculty
- Publishers Selling e-Books Through LMS
- WileyPLUS Use Grows
- Embedding in Blackboard
- Barnes & Noble and Follett Partner with Blackboard
- Changing Role for Campus Stores
- Institutional Licensing
- E-Readers Could Change Distribution Models
- Barnes & Noble Launches NOOKstudy Software for PCs and Macs
- Large, and a Tad Awkward, the Kno Launches
- Challenges to Traditional Sales Model
- Bridgepoint Publishes its Own Textbooks for Online Courses
- Open Access Spreading
- Textbook Rental Programs Mutiply
- Cengage Learning Adds Textbook Rental Option
- Table 2.1: Digital Statistics at College Stores
- Chapter 3: E-Reader Pilots
- Introduction
- Protecting the Disabled
- Kindle DX Pilots
- Arizona State University
- Darden School of Business (University of Virginia)
- Foster School of Business (University of Washington)
- Pace University
- Princeton University
- Reed College
- iPads Mean More Pilots
- Coming to Reed College The Apple iPod Pilot
- Table 3.1: Princeton University’s Kindle DX User Printing Statistics
- Chapter 4: Conclusions & Outlook
- Introduction
- Digital Transformation
- Digital Growth Sets the Pace
- Table 4.1: Sales Forecast of Key College Instructional Materials, 2009-2013
- Appendix: Platforms for E-Book Consumption
- Introduction
- The Evolution of E-Book Formats
- The Platforms
- The Personal Computer
- Mobile Phone or PDA
- Apple’s iPhone, iPod Touch, and iPad
- Dedicated Reading Devices
- Future Devices
- The Most Popular Devices Today
- Table A: Select Current U.S. E-Book Reading Devices, by Launch Date
- Table B: Devices Used to Read E-Books, 2008
- Table C: Devices Used to Read E-Books, 2009
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