Technology Buying Trends in the School Market

 
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Published Aug 1, 2010 | Pub ID: CURP5815163

The present study continues the tracking of technology sales EMR started in the 1995-96 school year.  By surveying the same national and regional instructional technology resellers on a semi-annual basis [formerly quarterly], a "technology buying index" (TBI) has been established to reliably monitor actual sales performance of technology products, on an ongoing basis, in the K-12 school market.

Based on the panelists' reports, sales volume for software, video, computers, peripherals, and training increased 9.7%  as compared to the second half of the prior school year .  This significant gain in the second half follows a 2.7% drop in the first half of the school year.

This industry survey report estimates the average change for software, video, Internet, and hardware for 2009-10, and compares those results to the reports of EMR’s panelists in the previous three school years.

TITLE PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY 

INTRODUCTION 

ANALYSIS OF RESULTS 

Demographics Of Sample 
Total K-12 Technology Sales (TBI), Second Half 2009-10 School Year 
Sales Results By Product Category:
Software 
Internet 
Video 
Hardware 
Second Half Summary 
2009-10 Full School Year Results 
Panelists’ Perspective On 2010 
Historical Perspective 

SUMMARY AND CONCLUSIONS 

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