Streaming Media Advertising Forecast 2004

 
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Published May 1, 2004 | 151 Pages | Pub ID: CU1074730

While most of the advertising industry is struggling against extremely difficult economic conditions, audio and video streaming media advertising is forecast to more than double in 2002. Where’s the growth in this lucrative market coming from, and how can you cash in on some of it? Start by accessing the exclusive statistics and analysis in Streaming Media Advertising Forecast 2004, which presents the most comprehensive look at the market for streaming media advertising currently available. 151 pages
CHAPTER 1: EXECUTIVE SUMMARY
    VIDEO
  • AUDIO
  • MARKET HIGHLIGHTS
  • Audio
  • Video

CHAPTER 2: NARROWBAND AND BROADBAND STREAMING VIDEO

    HISTORY
  • FUTURE
  • PUBLISHERS
  • LEADING ADVERTISERS: AUTOMOTIVE
  • ANOTHER LEADING ADVERTISER: DORITOS
  • MARKET GROWTH AND AUDIENCE DYNAMICS
  • Narrowband
  • Broadband
  • CONTENT CATEGORIES
  • Film
  • Internet Television
  • News and Information
  • General Entertainment
  • Sports
  • Music
  • MAJOR PLAYERS
  • Real Networks
  • CNN.com
  • AtomShockwave.com
  • IFilm.com
  • Marketwatch.com

CHAPTER 3: INTERNET AND BROADBAND AUDIO

    INTRODUCTION
  • HISTORY
  • SUBSCRIPTION-BASED SERVICES
  • TOP AUDIO SITES
  • Radio Free Virgin
  • MusicMatch
  • OTHER TOP AUDIO SITES
  • Beethoven.com
  • LIVE365.com
  • StreamAudio
  • Surfer Network

CHAPTER 4: THE ONLINE STREAMING AD BUY

    THE FUTURE OF STREAMING ADVERTISING IS BRIGHT
  • THE BASICS
  • Ad Formats
  • Market Dynamics
  • The Marketing Mix
  • DEFINITIONS

CHAPTER 5: FORECASTS

    STREAM-BASED ADVERTISING TO GROW BY 264 PERCENT IN 2002, TO $182 MILLION
  • SUBSCRIPTION VS. ADVERTISING REVENUE
  • AUDIO MARKET DYNAMICS
  • VIDEO MARKET DYNAMICS
  • VIDEO DYNAMICS BY CATEGORY
  • Film
  • Internet TV
  • General Entertainment
  • Music Videos and Concerts
  • News
  • Sports

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