Social Studies Market: Grades K-12

 
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Published Jan 14, 2015 | 204 Pages | Pub ID: CURP5815242

Social Studies Market: Grades K-12

NEED UP-TO-DATE INTELLIGENCE ON THE SOCIAL STUDIES NICHE?

EMR/Simba Information has just released its latest (January 2015) study of the Social Studies instructional materials market in grades K-12, a thorough analysis of current statistics and trends, with comparisons to EMR’s prior surveys conducted in 2010, 2006, and 2004.

YOUR KEY TO UNDERSTANDING TODAY’S $1 BILLION SOCIAL STUDIES MARKET

Social Studies Market, January 2015, covers the estimated $1.04 billion market for textbook and non-textbook Social Studies instructional materials and digital resources in 2014-15, a segment that has experienced 5.8% annual growth compared to EMR’s prior survey conducted in 2010-11.

EMR’s survey was designed to answer critical questions about Social Studies instruction in terms of preferred strategies and materials most frequently used. Areas investigated include which textbooks, supplemental materials, and publishers are used most often at different grade levels and how they are perceived by teachers, the level of discretionary funds spent on supplemental texts, workbooks, teacher resource materials, online/digital content, assessments, and other non-textbook materials and programs, and Social Studies topical areas in which educators are demanding new instructional materials.
  • Looking at the leading textbooks by grade level, in grades K-5 the top titles are Harcourt Social Studies/Harcourt with an 8.4% market penetration, Scott Foresman Social Studies/Scott Foresman (7.1%), Horizons: U.S. History/Harcourt (3.9%), and Social Studies Alive/Teacher’s Curriculum Institute (2.6%). Similar data is contained in the report for grades 6-8 and 9-12.
  • According to the overall sample, “not enough digital resources” (42.6%) was the biggest problem with their textbook, followed closely by “information not up-to-date” (37.2%), and “not aligned with Common Core” (36.4%).
  • The respondents were asked what percentage of their Social Studies class time is spent using digital tools and/or digital content. The average digital usage figure was 29.3% of class time, which translates to nearly one and a half full school days or class periods per week.
If you have questions about the current state of the Social Studies market, and where the demand is highest for new curriculum materials, digital products and services, this report has the answers.

If you need to know which Social Studies programs, materials, and publishers are most popular, and how much is being spent, by a number of product categories and in total, you should order this report now!
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      •   Ranking Of Learning Materials Used Frequently In Social Studies Classes

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      •   Ranking And Market Penetration Of Social Studies Textbooks, Grades K-5
      •   Ranking And Market Penetration Of Social Studies Textbooks, Grades 6-8
      •   Ranking And Market Penetration Of Social Studies Textbooks, Grades 9-12

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      •   Age Of Currently Adopted Core Programs

    • $95.00 Included
      •   Ranking Of "Likes" With Current Textbooks
      •   Ranking Of" Problems" With Current Textbooks

    • $93.00 Included
      •   Replacement Social Studies Textbooks Purchased Per Year
      •   Percent Of Replacement Textbooks Bought As Used Books

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      •   Ranked List Of Alternatives To The Core Social Studies Textbook

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      •   Types Of Maps And Globes Used On A Frequent Basis
      •   Preferred Sources For Maps, Globes And Atlases

    • $93.00 Included
      •   Ranking Of Supplemental Materials Providers

    • $96.00 Included
      •   Progress Implementing Common Core State Standards
      •   District Plans To Handle Administration Of New Common Core Assessments

    • $107.00 Included
      •   Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      •   High-Digital Use Subgroups
      •   Social Studies Class Time Allocated To Using Interactive Whiteboards
      •   High-Interactive Whiteboard Use Subgroups
      •   Social Studies Class Time Allocated To Using Tablets/Chromebooks/Mobile Devices

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      •   Favorite Social Studies-Related Web Sites For Student Use
      •   Favorite Social Studies-Related Web Sites For Teacher Resources

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      •   Staff Time Devoted To Social Studies-Related Professional Development
      •   Professional Development Preferred Delivery Modes

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      •   Ranked List Of Topical Areas Educators Are Most Likely To Purchase

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      •   Spending On Social Studies Materials (Non-Textbook) By Category, 2014-15

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      •   Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      •   Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      •   Replacement Social Studies Textbooks Purchased Per Year
      •   Used Social Studies Textbooks Purchased Per Year
      •   Progress Implementing Common Core Standards
      •   Amount Of Social Studies Class Time Spent Using Digital Tools/Content
      •   Topics Most Likely To Purchase, Comparison Of Four Large States
      •   Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States

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    •   Progress Implementing Common Core State Standards
    •   Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
    •   Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States

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    •   STATE OF RESIDENCE
    •   REGION
    •   WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    •   WITHIN WHICH GRADE SPAN DO YOU CURRENTLY TEACH OR SUPERVISE?
    •   HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE?
    •   HOW WOULD YOU DESCRIBE THE AREA IN WHICH YOUR SCHOOL IS LOCATED?
    •   WHAT IS THE APPROXIMATE STUDENT ENROLLMENT IN YOUR DISTRICT?
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? BOOKS/PRINT MATERIALS
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? AUDIOVISUAL
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? REFERENCE/PRINT
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? DIGITAL RESOURCES
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS IN YOUR CLASSROOM? TEACHER RESOURCE
    •   WHICH CORE TEXTBOOK DO YOU CURRENTLY USE AS YOUR PRIMARY RESOURCE?
    •   HOW RECENTLY DID YOU ADOPT THE CORE TEXTBOOK YOU CURRENTLY USE?
    •   IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    •   WHAT DO YOU LIKE MOST ABOUT THE TEXTBOOK YOU CURRENTLY USE?
    •   WHAT ARE THE BIGGEST PROBLEMS WITH THE TEXTBOOK YOU CURRENTLY USE?
    •   ON AVERAGE, HOW MANY SOCIAL STUDIES TEXTBOOKS DO YOU BUY EACH YEAR TO REPLACE DAMAGED OR LOST BOOKS OR TO PROVIDE FOR ADDITIONAL STUDENTS WHO ENROLL?
    •   ON AVERAGE, WHAT PERCENTAGE OF THE REPLACEMENT TEXTBOOKS YOU BUY (OR RENT) ARE USED BOOKS?
    •   IF YOU DO NOT USE A CORE TEXTBOOK FOR SOCIAL STUDIES, WHAT DO YOU USE AS YOUR PRIMARY RESOURCE?
    •   WHICH OF THE FOLLOWING TYPES OF MATERIALS DO YOU USE ON A FREQUENT BASIS WITH YOUR STUDENTS?
    •   FROM WHAT SOURCE(S) DO YOU MOST PREFER TO ORDER MAPS, GLOBES, AND/OR ATLASES?
    •   IN TERMS OF SOCIAL STUDIES SUPPLEMENTAL AND REFERENCE PRODUCTS, WHOSE MATERIALS DO YOU USE MOST?
    •   WHERE WOULD YOU SAY YOUR SCHOOL OR DISTRICT STANDS IN TERMS OF IMPLEMENTING THE NEW COMMON CORE STATE STANDARDS (CCSS)?
    •   TO WHAT DEGREE WOULD YOU SAY THE NEW COMMON CORE CHANGES THE WAY TEACHERS TEACH SOCIAL STUDIES AND/OR THE CURRICULUM MATERIALS THEY USE?
    •   HOW DOES YOUR DISTRICT PLAN TO HANDLE THE ADMINISTRATION OF THE NEW COMMON CORE ASSESSMENTS?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT WITH STUDENTS USING TABLETS OR CHROMEBOOKS, AND/OR OTHER MOBILE DEVICES?
    •   WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR STUDENT USE?
    •   WHICH SOCIAL STUDIES-RELATED WEB SITES HAVE YOU USED/DO YOU RECOMMEND FOR TEACHER RESOURCES?
    •   HOW MUCH TIME WOULD YOU ESTIMATE IS DEVOTED TO STAFF DEVELOPMENT PER YEAR IN YOUR SCHOOL OR DISTRICT RELATED TO SOCIAL STUDIES CONTENT AND TEACHING METHODS?
    •   IN TERMS OF STAFF TRAINING RELATED TO SOCIAL STUDIES, WHICH DELIVERY MODE WOULD YOU PREFER?
    •   IN WHICH OF THE FOLLOWING TOPICAL AREAS ARE YOU MOST LIKELY TO PURCHASE NEW INSTRUCTIONAL MATERIALS IF THEY ARE AVAILABLE?
    •   IF YOU HAD TO DESIGN A SINGLE NEW PRODUCT TO FILL A VERY STRONG NEED IN YOUR SOCIAL STUDIES CURRICULUM, WHAT TOPICAL AREA WOULD THAT BE?
    •   ABOUT HOW MUCH WILL YOU SPEND THIS SCHOOL YEAR FOR SOCIAL STUDIES INSTRUCTIONAL MATERIALS? SUMMARY OF AVERAGES
    •   WHICH CORE TEXTBOOK DO YOU CURRENTLY USE AS YOUR PRIMARY RESOURCE?
    •   HOW RECENTLY DID YOU ADOPT THE CORE TEXTBOOK YOU CURRENTLY USE?
    •   IF YOU HAD IT TO DO OVER, WOULD YOU CHOOSE THE SAME PROGRAM AGAIN?
    •   ON AVERAGE, HOW MANY SOCIAL STUDIES TEXTBOOKS DO YOU BUY EACH YEAR TO REPLACE DAMAGED OR LOST BOOKS OR TO PROVIDE FOR ADDITIONAL STUDENTS WHO ENROLL?
    •   ON AVERAGE, WHAT PERCENTAGE OF THE REPLACEMENT TEXTBOOKS YOU BUY (OR RENT) ARE USED BOOKS?
    •   WHERE WOULD YOU SAY YOUR SCHOOL OR DISTRICT STANDS IN TERMS OF IMPLEMENTING THE NEW COMMON CORE STATE STANDARDS (CCSS)?
    •   TO WHAT DEGREE WOULD YOU SAY THE NEW COMMON CORE CHANGES THE WAY TEACHERS TEACH SOCIAL STUDIES AND/OR THE CURRICULUM MATERIALS THEY USE?
    •   HOW DOES YOUR DISTRICT PLAN TO HANDLE THE ADMINISTRATION OF THE NEW COMMON CORE ASSESSMENTS?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING DIGITAL TOOLS AND/OR DIGITAL CONTENT?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT USING AN INTERACTIVE WHITEBOARD?
    •   ABOUT WHAT PERCENTAGE OF YOUR SOCIAL STUDIES CLASS TIME IS SPENT WITH STUDENTS USING TABLETS OR CHROMEBOOKS, AND/OR OTHER MOBILE DEVICES?
    •   HOW MUCH TIME WOULD YOU ESTIMATE IS DEVOTED TO STAFF DEVELOPMENT PER YEAR IN YOUR SCHOOL OR DISTRICT RELATED TO SOCIAL STUDIES CONTENT AND TEACHING METHODS?
    •   IN TERMS OF STAFF TRAINING RELATED TO SOCIAL STUDIES, WHICH DELIVERY MODE WOULD YOU PREFER?
    •   IN WHICH OF THE FOLLOWING TOPICAL AREAS ARE YOU MOST LIKELY TO PURCHASE NEW INSTRUCTIONAL MATERIALS IF THEY ARE AVAILABLE?

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