The Shift To Digital In Reading, Mathematics, Science & Social Studies: 2015

Published: February 19, 2015 - 40 Pages

Table of Contents

  • INTRODUCTION: THE COMING OF AGE OF DIGITAL RESOURCES
  • ANALYSIS OF SUPPLEMENTAL PRODUCTS MARKET: 2014 RESULTS
    • Table Media Used For Delivering Supplemental Products
    • Table Percentage Of Sales By Medium
    • Sales Forecast And Confidence Level For 2014
      • Table Anticipated Sales Growth in 2014
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans For Digital Products (Publishers/Manufacturers)
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational Resources
      • Table Estimated Industry Sales Of Digital Educational Products: 2013
  • ANALYSIS OF SCIENCE MARKET SURVEY RESULTS
    • The Shift To Digital Resources In The Science Market Segment
      • Mobile Devices
        • Table Science Class Time Allocated To Using Mobile Devices
        • Table Mobile Use By Region
      • Interactive Whiteboards
        • Table Science Class Time Allocated To Using Interactive Whiteboards
        • Table Interactive Whiteboard Use By Region
      • Web Sites for Student and Teacher Use
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher Resources
      • Analysis by Sub-Groups
      • New Internet Technologies
        • Table New Internet Technologies Of Greatest Interest
        • Table High-Interest Sub-Groups: "Online Learning Games"
        • Table High-Interest Sub-Groups: "Mobile Devices"
        • Table High-Interest Sub-Groups: "Collaborative Software"
        • Table High-Interest Sub-Groups: "Social Media"
  • ANALYSIS OF READING MARKET SURVEY RESULTS
    • The Shift To Digital In The Reading Market Segment
      • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table Digital Use By Region
      • Web Sites for Student and Teacher Use
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher Resources
      • Analysis by Sub-Groups
    • Expenditures For Reading Instructional Materials/Market Size
      • Table Elementary Reading Market Growth, 2002-03 Through 2013-14
      • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non-Textbook) By Category, 2013-14
    • Adoption And Open Territory States: Comparison Of Reading Program Patterns
      • Table Average Class Time Spent Using Digital Resources
  • ANALYSIS OF MATHEMATICS MARKET SURVEY RESULTS
    • The Shift To Digital In The Mathematics Market Segment
      • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Sub-Groups
      • Analysis by Region
      • Analysis by Adoption vs. Non-Adoption States
      • Web Sites for Student Use
        • Table Web Sites Used/Recommended For Student Use
      • Analysis by Sub-Groups
    • Ranking Of Math Program Features
      • Table Most Important Math Program Features
      • Analysis by Sub-Groups
      • Analysis by Adoption vs. Non-Adoption States
    • STEM Education: Progress And Obstacles
      • Table STEM Education Implementation Level
      • Analysis by Sub-Groups
      • Analysis by Adoption vs. Non-Adoption States
        • Table Approaches To Implementing STEM Education
      • Analysis by Sub-Groups
      • Analysis by Adoption vs. Non-Adoption States
        • Table Obstacles Preventing Rapid STEM Implementation
      • Analysis By Adoption vs. Non-Adoption States
    • Comparison Of Trends In Adoption vs. Non-Adoption States
      • Table Comparison Of Adoption And Non-Adoption States
  • ANALYSIS OF SOCIAL STUDIES MARKET SURVEY RESULTS
    • The Shift To Digital In The Social Studies Market Segment
      • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Subgroups
      • Analysis by Region
      • Analysis by Grade Level
        • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Subgroups
      • Analysis by Region
        • Table Social Studies Class Time Allocated To Using Tablets/Chromebooks/Mobile Devices
      • Analysis By Subgroups
    • Favorite Social Studies-Related Web Sites For Student Use And For Teacher Resources
      • Table Favorite Social Studies-Related Web Sites For Student Use
      • Table Favorite Social Studies-Related Web Sites For Teacher Resources

Abstract

The Shift To Digital In Reading, Mathematics, Science & Social Studies: 2015

EMR’s New Report on The Coming of Age of Digital Resources is Available Now!

Over the past nineteen years, Education Market Research has conducted dozens of large-scale national surveys of educators, resulting in a longitudinal database of information on teacher habits and preferences with respect to all aspects of K-12 curriculum and instruction. Most recently EMR has been detecting a significant market shift in the direction of digital. So much so that we now believe the balance has shifted from primarily print to primarily digital in the K-12 school market!

The evidence backing up this bold statement comes from multiple surveys: EMR’s Supplemental Products Market: 2014 survey, conducted in the Summer 2014, and EMR’s latest Social Studies Market survey, conducted in the Fall 2014. Supporting evidence also comes from EMR’s surveys of the Reading, Mathematics, and Science/STEM market segments. According to all of this empirical evidence, digital resources, and the companies producing them, are growing much faster than the K-12 school market as a whole!

All of this data and analysis has been synthesized by EMR into a single, comprehensive new report covering digital market size, trends and forecasts, including:
  • Market drivers and converging growth factors in the K-12 environment
  • The impact of Common Core standards and assessments on the growth of digital
  • Installed base of computing devices, and student-to-computer ratios through 2015
  • Digital products market size and growth through 2016
  • The specifics of the shift to digital in Reading, Mathematics, Science and Social Studies
Clearly the publishers have been rapidly shifting their product development activities in the direction of digital to match the shift in the market. Among the publishers and manufacturers surveyed by EMR, the most frequently cited product medium for delivering supplemental products was “online/digital” delivery (82.6%), followed by “print” (65.2%). In terms of sales of digital resources, if all of the digital product applications are grouped together, this segment was up a remarkable 43.1% for all of 2013. On the other hand, non-digital products recorded a 7.9% decline.

As a result of this powerful market dynamic, the “high digital” companies are selling more and are more optimistic about future growth prospects compared to the “low digital” companies. EMR’s brand new report will tell you where the digital market is today, where it is heading in the near future, and what product development and marketing strategies are likely to be most successful!

Get full details about this report
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