National Survey of Tablet/Mobile Device Usage

Published: June 20, 2014 - 116 Pages

Table of Contents

  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
    • Table Tablet/Mobile Device Survey Sample Matrix
  • ANALYSIS OF RESULTS
    • Response Rates
      • Table Survey Responses By Grade Level
    • Current School/District Inventories Of Computing Devices
      • Table School/District Inventory Of Computing Devices
    • Reported Number Of Computing Devices By Type
      • Table Average Number Of Devices By Category: District Reports
      • Table Computing Devices By Type
      • Table Sub-Groups Most Optimistic About Achieving 1:1 Computing In Five Years
      • Table Sub-Groups Most Pessimistic About Achieving 1:1 Computing In Five Years
    • Tablet Brands Currently In Use
      • Table Tablet Brands Currently Owned By Schools/Districts
      • Table Estimated Installed Units In K-12 By Tablet Brand
    • Purchase Plans By Tablet Brand
      • Table Tablet Purchase Plans
    • Different Devices Used For Different Education-Related Purposes
      • Table Computing Device Usage By Education-Related Purpose
    • Spending On Tablets/Tablet Market Size In K-12
      • Table K-12 Spending On Tablets, 2013-14 School Year
      • Table Spending Increases On Tablets, 2014-15
    • Effective K-12 Utilization Of Tablets/Mobile Devices
      • Table Obstacles Associated With Effective Educational Use Of Mobile Devices
      • Table Evidence That Using Mobile Devices With Students Improves Learning
  • SUMMARY AND CONCLUSIONS
    • Table Spending Increases On Tablets, 2014-15
    • Table Profile Of The Market For Computing Devices In K-12, 2013-14 To 2014-15
  • DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table Q.1A - WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION?
    • Table Q.1B - WITHIN WHICH GRADE RANGE DO YOU TEACH OR SUPERVISE?
    • Table Q.2A - WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR SCHOOL/DISTRICT INVENTORY OF COMPUTING DEVICES?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: DESKTOP COMPUTER?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: LAPTOP COMPUTER?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: CHROMEBOOK OR OTHER THIN CLIENT?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: TABLET?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: E-BOOK READER?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN: SMARTPHONE OR OTHER SMART DEVICES, E.G., IPOD TOUCH?
    • Table Q.2B - ABOUT HOW MANY OF EACH TYPE OF COMPUTING DEVICE DOES YOUR SCHOOL OR DISTRICT OWN? - SUMMARY OF MEANS
    • Table Q.3A - WHICH WOULD YOU SAY IS THE APPROXIMATE RATIO OF STUDENTS TO COMPUTING DEVICES IN YOUR SCHOOL OR DISTRICT?
    • Table Q.3B - IF YOU ARE NOT AT A 1 TO 1 RATIO OF STUDENTS TO COMPUTERS, IS THAT A GOAL YOU REALISTICALLY EXPECT TO ACHIEVE WITHIN THE NEXT 5 YEARS?
    • Table Q.4 - IF YOUR SCHOOL OR DISTRICT CURRENTLY OWNS SOME TABLETS, WHICH BRAND(S) DO YOU HAVE?
    • Table Q.5 - IF YOU PLAN TO BUY ADDITIONAL TABLETS, WHICH BRAND(S) WILL YOU BUY?
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: CURRICULUM CONTENT DELIVERY - IN CLASSROOM
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: CURRICULUM CONTENT DELIVERY - OUTSIDE CLASSROOM ("FLIPPED CLASSROOM")
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: ASSESSMENT - FORMATIVE
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: ASSESSMENT - STATE OR COMMON CORE
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: COLLABORATION APPS, E.G. PINTEREST OR MIMIOMOBILE
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: CAPTURING, ORGANIZING AND SHARING APPS, E.G., EVERNOTE OR TUMBLR
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: CONTENT CREATION APPS, E.G., GOOGLE DOCS OR ANIMOTO
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: STORAGE APPS, E.G. GOOGLE DRIVE OR DROP BOX
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: COMMUNICATION APPS, E.G., REMIND 101 OR KIKUTEXT
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: LEARNING MANAGEMENT SYSTEM APPS, E.G., EDMODO OR SCHOOLOGY
    • Table Q.6 - ASSUMING YOU HAVE DIFFERENT COMPUTING DEVICES FOR DIFFERENT PURPOSES, PLEASE INDICATE WHICH TYPE OF DEVICE YOU MOST FREQUENTLY USE OF EACH OF THE FOLLOWING PURPOSES: LEARNING GAMES
    • Table Q.7A - ABOUT HOW MUCH DID YOU SCHOOL OR DISTRICT SPEND IN THE 2013-14 SCHOOL YEAR ON TABLETS?
    • Table Q.7B - BY HOW MUCH WILL YOUR SCHOOL OR DISTRICT SPENDING ON TABLETS INCREASE IN THE 2014-15 SCHOOL YEAR COMPARED TO THIS YEAR?
    • Table Q.8 - WHICH WOULD YOU SAY ARE THE BIGGEST OBSTACLES YOU FACE AS YOU WORK TO INCREASE THE EFFECTIVE EDUCATIONAL USAGE OF MOBILE DEVICES?
    • Table Q.9 - HAVE YOU FOUND SOLID EVIDENCE THAT THE USE OF MOBILE DEVICES WITH STUDENTS MAKES THE LEARNING PROCESS MORE ENGAGING AND PERSONALIZED?
    • Table Q.10 - HAVE YOU FOUND SOLID EVIDENCE THAT THE USE OF MOBILE DEVICES WITH STUDENTS IMPROVES ACTUAL STUDENT ACADEMIC PERFORMANCE IN MEASURABLE WAYS?

Abstract

EMR’s New Report on the “Tablet Market” in K-12 is Available Now!

We know K-12 schools are purchasing tablets, and other mobile computing devices for student use.  Which brands are they buying, how much are they spending and, importantly, what are they doing with them in the classroom?  EMR’s brand new survey report on the “Tablet Market” provides answers to all of those questions, and more.

The top of the trees numbers, in terms of the installed base of computing devices in K-12, are impressive at first glance.  Based on 
EMR’s Spring 2014 survey data, there are approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million).  However, when that number of computing devices is spread across 48 million public school students in the U.S., we get a student to computer ratio of 3.6:1, a far cry from the ideal ratio of 1:1.

Having said that, the growth in this market, specifically in the tablet segment, is quite robust, certainly by normal K-12 standards.  Looking at the average tablet spending cited by EMR’s survey respondents, and extrapolating to all schools and districts, we estimate that around 1.9 million tablets were bought in the 2013-14 school year.  And the average expected increase in tablet spending in the 2014-15 school year is 8.6%.  At that rate, the number of installed tablets in 2014-15 will nearly double compared to 2013-14!  

The next obvious question is, “who is the beneficiary of all of this K-12 spending on tablets?”  This report details the 2013-14 school year market shares of Apple, Microsoft, Samsung. Google, and sixteen other brands.  It also shows which tablet brands educators are most likely to buy in 2014-15.

How many Chromebooks are there in K-12 schools at present?  It appears that Chromebooks have crossed the 1 million units mark, with lots of growth potential in the next few years.

The next key question is, “what are educators doing with all of those computing devices?”  The report shows that desktop computers are still very useful in the K-12 environment.  In fact, they are the first choice of educators for certain purposes.  On the other hand, laptops, tablets, phones, and other “smart” devices have their own unique role inside and outside of the classroom, as described by the survey respondents.

Taken together, the survey data paints a detailed portrait of today’s K-12 market for computing devices, particularly tablets, in 2013-14 and 2014-15.  The information and analysis contained in this report is intended to help school product developers and marketers sharpen the focus of their digital product plans. 


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