Technology Buying Trends in the School Market

Published: August 1, 2010

Table of Contents

TITLE PAGE

TABLE OF CONTENTS

EXECUTIVE SUMMARY 

INTRODUCTION 

ANALYSIS OF RESULTS 

Demographics Of Sample 
Total K-12 Technology Sales (TBI), Second Half 2009-10 School Year 
Sales Results By Product Category:
Software 
Internet 
Video 
Hardware 
Second Half Summary 
2009-10 Full School Year Results 
Panelists’ Perspective On 2010 
Historical Perspective 

SUMMARY AND CONCLUSIONS 

Abstract

The present study continues the tracking of technology sales EMR started in the 1995-96 school year.  By surveying the same national and regional instructional technology resellers on a semi-annual basis [formerly quarterly], a "technology buying index" (TBI) has been established to reliably monitor actual sales performance of technology products, on an ongoing basis, in the K-12 school market.

Based on the panelists' reports, sales volume for software, video, computers, peripherals, and training increased 9.7%  as compared to the second half of the prior school year .  This significant gain in the second half follows a 2.7% drop in the first half of the school year.

This industry survey report estimates the average change for software, video, Internet, and hardware for 2009-10, and compares those results to the reports of EMR’s panelists in the previous three school years.


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