The Complete K-12 Report: Market Facts and Segment Analyses 2013

Published: March 4, 2013 - 712 Pages

Table of Contents

  • EXECUTIVE SUMMARY
  • SIZE AND STRUCTURE OF THE K-12 MARKET
    • TOP PLAYERS IN EDUCATIONAL PUBLISHING
      • Table EMR Ranking 2011: School And College Publishers
    • College Publishers: Decline For Cengage Only
    • K-12 MARKET SIZE BY SEGMENT
      • Table Total K-12 Market Size Estimates, 2005-06 Through 2012-13 (In millions of dollars)
    • K-12 MARKET GROWTH RATES
    • SUPPLEMENTAL MARKET INDUSTRY SURVEY
      • Table Historical Total Industry Supplemental Instructional Materials Sales, 2002-2012
    • MARKET SIZE BY SUBJECT AND GRADE LEVEL
      • Table K-12 Market Estimates By Grade Level, 2012-13 SY (Excluding technology sales) ($ in millions)
      • Table K-12 Market Estimates By Subject, 2012-13 SY (Excluding technology sales) ($ in millions)
    • MARKET SIZE AND PROJECTIONS 2005-06 THROUGH 2015-16
      • Table Total K-12 Market Size: Historical Sales, 2005-06 To 2011-12 (In millions of dollars)
      • Table Total K-12 Market Size: Projections Through 2015-16 (In millions of dollars)
    • PUPIL ENROLLMENTS RELATED TO DOLLAR SIZE OF THE K-12 MARKET
      • Table Public School Enrollment By Grade, 2012-13 School Year
    • USING GRADE ENROLLMENTS TO ESTIMATE MARKET SIZE BY GRADE, SUBJECT AND PRODUCT TYPE
      • Table K-12 Market Estimates By Grade Level, Subject And Product Type, 2012-13 SY (Excluding technology sales) ($ in millions)
      • Table 2011 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
    • AAP STATISTICS ON EL-HI SALES
      • Table 2010 Total Net El-Hi Sales By Product Category* (Thousands of Dollars)
      • Table Total Net El-Hi Sales By Product Category: Percent Change 2011-2010
      • Table 2011 Net Sales Of Materials By Subject In Open Territories (Thousands of Dollars)
      • Table 2011-2010 Net Sales In Open Territories, Percent Change (Thousands of Dollars)
      • Table 2011 Net Sales Of Materials By Subject In Adoption States (Thousands of Dollars)
      • Table 2011-2010 Net Sales In Adoption States, Percent Change (Thousands of Dollars)
      • Table 2011 Net Sales Of Materials By Subject Outside The USA (Thousands of Dollars)
      • Table 2011-2010 Net Sales By Subject Outside The USA, Percent Change (Thousands of Dollars)
      • Table 2011 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2010 Total Net Sales Of Materials By Subject* (Thousands of Dollars)
      • Table 2011-2010 Total Net Sales Of Materials, Percent Change (Thousands of Dollars)
      • Table 2011 Sales Of Pre-K-6 By Geographic Category & Subject
      • Table 2011 Sales Of 6-12 By Geographic Category & Subject
      • Table 2011 Total Sales By Geographic Category & Subject*
      • Table 2011 Operating Data As A Percentage Of Net Sales (As reported by four publishers; $ in 000)
      • Table 2010 Operating Data As A Percentage Of Net Sales (As reported by four publishers; $ in 000)
      • Table Marketing Expense As A Percentage Of Net Sales, 2011-2010 (As reported by four publishers; $ in 000)
  • ANNUAL INDUSTRY SURVEY OF THE SUPPLEMENTAL MARKET SEGMENT
    • Definition Of "Supplemental Products Market"
    • Participants In The Supplemental Products Market Survey
    • METHOD
    • ANALYSIS OF RESULTS
      • Characteristics Of The Participating Companies
        • Table Media Used For Delivering Supplemental Products
        • Table Percentage Of Sales By Medium
        • Table Profile Of Participating Companies
    • Market Size, Structure And Growth Rate
    • Number Of Companies Currently Operating In The Supplemental Products Market
      • Table Estimated Number Of Companies In The Supplemental Products Market
    • Reported Market Size
      • Table Suppliers' Supplemental Products Sales By Sub-Group, 2009-11 (Dollars in millions)
    • Sales Forecast And Confidence Level For 2012
      • Table Anticipated Sales Growth in 2012
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans For Digital Products
      • Table Emerging Technologies Of Greatest Immediate Interest To Customers
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Percentage Of Product Development Plan Focused On Digital ReSources
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational ReSources
      • Table Comparison of 2010 Ed Tech And 2012 EMR Survey Findings
      • Table Estimated Industry Sales Of Digital Educational Products: 2011
    • Extrapolating From Reported Sales To Total Market Size
      • Supplemental Instructional Materials
        • Table Estimated Total Industry Supplemental Materials Sales, 2008-2011
      • School Consumable Supplies
        • Table Estimated Total Industry School Supplies Sales, 2008-2011
      • Hardware/Equipment/Furniture
        • Table Estimated Total Industry Hardware/Equipment/Furniture Sales, 2008-2011
      • Total Supplemental Products Market
        • Table Estimated Total Industry Supplemental Products Sales, 2008-2011
    • Supplemental Materials Growth Forecast For 2012
      • Table Respondents' Sales Growth Forecasts For Supplemental Products In 2012, 2011 And 2010
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2012
    • Analysis Of Sales Dollars By Channel
      • Table Supplemental Products Sales By Channel, 2010 And 2011 (Sales in thousands of dollars)
      • Table Sales Channels Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Analysis Of Sales Dollars By Combined Channels
      • Table Combined Channels Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Subject Area
      • Table Supplemental Sales By Subject Area, 2010 And 2011 (Sales in thousands of dollars)
      • Table Subject Areas Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Supplemental Market Size By Subject Area
      • Table K-12 Market Estimates By Subject, 2011-12 School Year
    • Analysis Of Supplemental Sales By Product Application
      • Table Supplemental Sales By Product Application, 2010 And 2011 (Sales in thousands of dollars)
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
      • Table Product Applications Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • School Supplies
      • Table School Supplies Ranked By Percentage of Sales Increase From 2010 To 2011
    • Hardware/Equipment/Furniture
      • Table Hardware/Equipment/Furniture Ranked By Percentage of Sales Increase From 2010 To 2011
    • SUMMARY AND CONCLUSIONS
      • Table Percentage Of Product Development Plan Focused On Digital ReSources
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Characteristics Of The Participating Companies
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
      • Table Profile Of Participating Companies
    • Market Size And Structure
      • Supplemental Instructional Materials
        • Table Estimated Total Industry Supplemental Materials Sales, 2008-2011
      • School Consumable Supplies
        • Table Estimated Total Industry School Supplies Sales, 2008-2011
      • Hardware/Equipment/Furniture
        • Table Estimated Total Industry Hardware/Equipment/Furniture Sales, 2008-2011
    • Total Supplemental Products Market
      • Table Estimated Total Industry Supplemental Products Sales, 2008-2011
    • Supplemental Materials Growth Forecast For 2012
      • Table Historical Total Industry Supplemental Materials Sales Growth, 2002-2012
    • Analysis Of Sales Dollars By Sales Channels
      • Table Combined Channels Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Analysis Of Sales By Four Core Curriculum Areas
      • Table Core Subject Areas Ranked By Percentage of Sales Increase From 2010 To 2011 (Sales in thousands of dollars)
    • Analysis Of Supplemental Sales By Product Application
      • Table Comparing The Growth Rate Of Digital And Non-Digital Supplemental Products (Sales in thousands of dollars)
    • Analysis Of School Supplies Sales
    • Analysis Of Hardware/Equipment/Furniture Sales
  • MERGERS & ACQUISITIONS IN EDUCATIONAL PUBLISHING
    • A REVIEW OF 2012 M&A ACTIVITY
      • Table Education-Related Deals In 2012
    • DEALS IN 2011
      • Table Education-Related Deals In 2011
    • ACTIVITY IN 2010
    • A PERSPECTIVE ON THE M&A SCENE OF RECENT YEARS
      • Table Education-Related Deals In 2010
      • Table Education-Related Deals In 2009
      • Table Education-Related Deals In 2008
      • Table Education-Related Deals In 2007
      • Table Education-Related Deals In 2006
      • Table Education-Related Deals In 2005
    • DEALS CATEGORIZED
      • Table Transactions By Year: Basal Publishing
      • Table Transactions By Year: Supplementary Publishing
      • Table Transactions By Year: Educational Technology
  • ENROLLMENTS AND EXPENDITURES
    • THE MAKE-UP AND STRUCTURE OF THE EDUCATION MARKET
      • Table Number Of Participants In Educational Institutions, Fall 2011 (in millions)
      • Table El-Hi Enrollment, Public & Private, Selected Years, 1991-2012 (In thousands)
    • TRENDS IN STUDENT ENROLLMENT, NUMBERS OF SCHOOLS
      • Table Number Of Public Schools* & Districts, 2005-06 To 2009-10
      • Table Private Sector: Student Enrollment and Number of Schools, Fall 2009
      • Table Catholic El-Hi: Enrollment, Schools, 1991-92 To 2010-11 (in thousands)
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010 - 2011 (000)
    • DOE SURVEYS REGIONAL ENROLLMENT FOR 2010 & 2011
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2010 – 2011 (000)
    • MCH SURVEYS PRINCIPALS; FUNDING CITED AS MAJOR ISSUE
      • Table Factors Affecting The Difficulty Of Providing An Effective Educational Environment
      • Table School Budget Changes This School Year
    • DOE DATA ON K-12 EXPENDITURES
      • Table Current Expenditures Per Student In Fall Enrollment: 1988-89, 1998-99, 2008-09
      • Table Current Expenditures & Current Expenditures Per Pupil In Fall Enrollment, 1995-96 To 2010-11
      • Table Current Expenditures & Current Expenditures Per Pupil In Average Daily Attendance (ADA), 1995-96 To 2010-11
      • Table Funding Sources For Public Schools/Percentage Distribution, 1997-98 To 2008-09 (millions of constant 2010-11 dollars)
      • Table Funding Sources For Public Schools/Percentage Distribution, 2008-09 State-By- State Breakdown (millions of constant 2010-11 dollars)
      • Table Federally Funded Educational Programs (Funding in $ millions)
  • K-12 ENROLLMENT BY SUBJECT & GRADE
    • ART COURSE ENROLLMENT ESTIMATES:
      • Table ART 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • ENGLISH/LANGUAGE ARTS COURSE ENROLLMENT ESTIMATES:
      • Table AMERICAN LITERATURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CREATIVE WRITING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table HUMANITIES 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table JOURNALISM 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LITERATURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SPEECH/DEBATE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table WRITING/COMPOSITION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • FOREIGN LANGUAGE COURSE ENROLLMENT ESTIMATES:
      • Table CHINESE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FRENCH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GERMAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ITALIAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table JAPANESE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LATIN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table RUSSIAN 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SPANISH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • MATHEMATICS COURSE ENROLLMENT ESTIMATES:
      • Table PRE-ALGEBRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ALGEBRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PRE-CALCULUS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CALCULUS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BUSINESS/CONSUMER MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GEOMETRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table REMEDIAL MATH 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table STATISTICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table TRIGONOMETRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • MUSIC COURSE ENROLLMENT ESTIMATES:
      • Table BAND 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CHORAL 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL MUSIC 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table INSTRUMENTAL MUSIC 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table MUSIC THEORY/APPRECIATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ORCHESTRA 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SCIENCE COURSE ENROLLMENT ESTIMATES:
      • Table ASTRONOMY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BIOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CHEMISTRY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table EARTH SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ENVIRONMENTAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GENERAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table HUMAN ANATOMY/PHYSIOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LIFE SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PHYSICAL SCIENCE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PHYSICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SOCIAL STUDIES/SOCIAL SCIENCES COURSE ENROLLMENT ESTIMATES:
      • Table CIVICS/GOVERNMENT 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table ECONOMICS 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table GEOGRAPHY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table LAW 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table PSYCHOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table SOCIOLOGY/ANTHROPOLOGY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table STATE/LOCAL HISTORY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table U.S. HISTORY 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table WORLD HISTORY/CULTURE 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • CAREER & TECHNICAL EDUCATION COURSE ENROLLMENT ESTIMATES:
      • Table ACCOUNTING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table AGRICULTURE EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table BUSINESS/OFFICE EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table CAREER EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FAMILY/CONSUMER SCIENCES 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table FOOD/NUTRITION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table KEYBOARDING/TYPING 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
      • Table TRADE/TECHNOLOGY EDUCATION 2010-11 ESTIMATED STUDENT ENROLLMENT BY GRADE LEVEL
    • SUMMARY
      • HIGHEST COURSE ENROLLMENTS AT THE ELEMENTARY LEVEL:
        • Table ELEMENTARY LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
      • HIGHEST COURSE ENROLLMENTS AT THE MIDDLE/JUNIOR HIGH LEVEL:
        • Table MIDDLE/JUNIOR HIGH LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
      • HIGHEST COURSE ENROLLMENTS AT THE SENIOR HIGH LEVEL:
        • Table SENIOR HIGH LEVEL HIGHEST 2010-11 ESTIMATED STUDENT ENROLLMENT BY COURSE
  • ADOPTIONS: STATES, SCHEDULES & CONTACTS
    • ADOPTION STATES AND OPEN TERRITORIES
    • BUREAUCRATIC HURDLES
      • Table 20 Adoption States
      • Table 30 Open Territory (Non-Adoption) States + District of Columbia
    • ADOPTION OPPORTUNITIES THROUGH 2017
      • Table Elementary Adoption Schedule By Subject (Bid Year/Purchase Year)
      • Table Secondary Adoption Schedule By Subject (Bid Year/Purchase Year)
      • Table Chief State School Officers
      • Table National Association of State Textbook Administrators
  • ADOPTION AND OPEN TERRITORY STATES: COMPARISON OF SCIENCE, READING, MATHEMATICS, AND SOCIAL STUDIES USAGE PATTERNS
    • THE ROLE OF THE CORE SCIENCE PROGRAM
      • Table Science Core Program Usage, Adoption vs. Open Territory States
      • Table Science Core Program Usage, Comparison Of Four Large States
      • Table Science Program Satisfaction Level, Adoption vs. Open Territory States
      • Table Science Program Satisfaction Level, Comparison Of Four Large States
      • Table Science Program Age, Comparison Of Four Large States
      • Table Future Reliance On A Core Science Program, Comparison Of Four Large States
      • Table Hands-On Program Usage, Comparison Of Four Large States
      • Table Interactive Whiteboard Usage, Comparison Of Four Large States
      • Table STEM Implementation Status, Comparison Of States
      • Table STEM Implementation Approaches, Comparison Of States
      • Table Obstacles Slowing STEM Implementation, Comparison Of Four Large States
      • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE READING PROGRAM
      • Table Core Reading Textbook Usage, Adoption vs. Open Territory States
      • Table Core Reading Textbook Usage, Comparison Of Four Large States
      • Table Core Reading Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Core Reading Textbook Satisfaction Level, Comparison Of Four Large States
    • Reading Textbooks Currently Adopted
      • Table Core Reading Textbooks Adopted, Comparison Of Four Large States
    • Age Of Currently Adopted Programs
    • Suggested Improvements To Currently Adopted Reading Programs
      • Table Suggested Improvements To The Basal Reader, Adoption vs. Open Territory States
    • Trends In Core Reading Series Usage
      • Table Trends In Core Reading Textbook Usage, Comparison Of Four Large States
    • Reading Assessment Practices
      • Table Standardized Reading Assessments, Comparison Of Four Large States
    • Alignment With Common Core State Standards (CCSS)
    • Response To Intervention (RTI)
      • Table ReSources Used For Reading Intervention, Comparison Of Four Large States
      • Table Funding Used To Buy RTI Materials
    • The Shift To Digital In Reading
      • Table Average Class Time Spent Using Digital ReSources
      • Table New Technologies Of Greatest Immediate Interest
      • Table Profile Of Reading Program Usage & Preferences, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE MATHEMATICS PROGRAM
      • Table Basal Mathematics Textbook Usage, Adoption vs. Open Territory States
      • Table Basal Mathematics Textbook Usage, Comparison Of Four Large States
      • Table Basal Mathematics Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Basal Reading Textbook Satisfaction Level, Comparison Of Four Large States
    • Math Textbooks Currently Adopted
      • Table Basal Mathematics Textbooks Adopted, Comparison Of Four Large States
    • Age Of Currently Adopted Math Programs
    • The Importance Of Common Core State Standards
      • Table Importance Of Alignment With Common Core Standards , Comparison Of Four Large States
    • The Switch To Digital
      • Table Percentage Of Class Time Spent Using Digital, Comparison Of Four Large States
      • Table Percentage Of Class Time Spent Using IWB, Comparison Of Four Large States
      • Table New Technologies Of Greatest Interest, Adoption vs,. Open Territory States
      • Table Profile Of Basal Mathematics Program Usage, Adoption vs. Open Territory States
    • THE ROLE OF THE CORE SOCIAL STUDIES PROGRAM
      • Table Teacher Retirement Plans, Adoption vs. Open Territory States
      • Table Teacher Retirement Plans, Comparison Of Four Large States
      • Table Frequent Use Of Social Studies Textbooks, Comparison Of Four Large States
      • Table Social Studies Textbook Satisfaction Level, Adoption vs. Open Territory States
      • Table Social Studies Textbook Satisfaction Level, Comparison Of Four Large States
      • Table Social Studies Textbook Likes And Dislikes, Comparison Of Four Large States
      • Table Percent Of Class Time Spent Using Digital, Adoption vs. Open Territory States
      • Table Single New Product To Fill Strong Need, Comparison Of Four Large States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. Open Territory States
  • SEGMENT ANALYSIS BY CURRICULUM AREAS & GRADE LEVELS
    • MARKET ANALYSIS BY SEGMENT: SCIENCE, GRADES K-12
      • The Current Role Of The Core Science Program
      • Science Programs Currently Adopted
        • Table Most Frequently Cited Science Programs, Overall Survey Sample
        • Table Most Frequently Cited Science Programs, Classroom Teachers (Grades 3-5)
        • Table Most Frequently Cited Science Programs, Science Teachers (Grades 6-12)
        • Table Most Frequently Cited Science Titles For General Science
        • Table Most Frequently Cited Science Titles For Earth Science
        • Table Most Frequently Cited Science Titles For Physical Science
        • Table Most Frequently Cited Science Titles For Life Science
        • Table Most Frequently Cited Science Titles For Biology
        • Table Most Frequently Cited Science Titles For Chemistry
        • Table Most Frequently Cited Science Titles For Physics
      • Age Of Currently Adopted Programs
      • Level Of Satisfaction With Currently Adopted Science Programs
      • The Current Role Of Hands-On Science Programs
        • Table Most Frequently Cited Hands-On Science Programs
      • Ranking Of Sources For Science Supplies And Equipment
        • Table Most Frequently Cited Science Supplies/Equipment Vendors
      • Types Of Materials Used On A Frequent Basis
        • Table Types Of Materials Used On A Frequent Basis - Books/Print Materials
        • Table Types Of Materials Used On A Frequent Basis - Audiovisual
        • Table Types Of Materials Used On A Frequent Basis - Activities
        • Table Types Of Materials Used On A Frequent Basis - Reference
        • Table Types Of Materials Used On A Frequent Basis - Digital ReSources
        • Table Types Of Materials Used On A Frequent Basis - Teacher ReSource
      • The Shift To Digital ReSources In The Science Market Segment
        • Table Science Class Time Allocated To Using Mobile Devices
        • Table Mobile Use By Region
        • Table Science Class Time Allocated To Using Interactive Whiteboards
        • Table Interactive Whiteboard Use By Region
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher ReSources
        • Table New Internet Technologies Of Greatest Interest
        • Table High-Interest Sub-Groups: "Online Learning Games"
        • Table High-Interest Sub-Groups: "Mobile Devices"
        • Table High-Interest Sub-Groups: "Collaborative Software"
        • Table High-Interest Sub-Groups: "Social Media"
      • STEM Education
        • Table STEM Education Implementation Level
        • Table Approaches To Implementing STEM Education
        • Table Obstacles Preventing Rapid STEM Implementation
      • Expenditures For Science Instructional Materials And Market Size
        • Table Average Classroom Expenditure By Type Of Material
        • Table Historical Estimates Of Science Materials Spending, 2005-06 To 2011-12
      • ADOPTION VS. OPEN TERRITORY STATES: COMPARISON OF EDUCATOR BEHAVIORS
        • Table Science Core Program Usage, Adoption vs. Open Territory States
        • Table Science Core Program Usage, Comparison Of Four Large States
        • Table Science Program Satisfaction Level, Adoption vs. Open Territory States
        • Table Science Program Satisfaction Level, Comparison Of Four Large States
        • Table Science Program Age, Comparison Of Four Large States
        • Table Future Reliance On A Core Science Program, Comparison Of Four Large States
        • Table Hands-On Program Usage, Comparison Of Four Large States
        • Table Interactive Whiteboard Usage, Comparison Of Four Large States
        • Table STEM Implementation Status, Comparison Of States
        • Table STEM Implementation Approaches, Comparison Of States
        • Table Obstacles Slowing STEM Implementation, Comparison Of Four Large States
        • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
      • SUMMARY AND CONCLUSIONS
        • Table STEM Education Implementation Level
        • Table Historical Estimates Of Science Materials Spending, 2005-06 To 2011-12
        • Table Science Class Time Allocated To Using Interactive Whiteboards
        • Table Science Core Program Usage, Adoption vs. Open Territory States
        • Table Profile Of Science Program Usage & Preferences, Adoption vs. Open Territory States
    • MARKET ANALYSIS BY SEGMENT: ELEMENTARY READING
      • The Current Role Of The Core Reading Textbook
      • Age Of Currently Adopted Programs
      • Satisfaction With Currently Adopted Reading Programs
      • Trends In Core/Basal Reading Series Usage
      • Reading Textbooks Currently Adopted
        • Table Top Ranked Reading Series, 2011-12 vs. 2009-10
      • Suggested Improvements To Currently Adopted Reading Programs
        • Table Suggested Additions Or Changes To Improve The Core Reading Series
      • Alternatives To The Core Reading Series
        • Table Alternatives To The Core Reading Series
      • Percentage Of Time Spent On Different Types Of Reading
      • Reading Assessment Practices
        • Table Standardized Reading Assessments
      • Computer-Based Testing
        • Table Advantages Of Computer-Based Reading Assessment
      • Alignment With Common Core State Standards
        • Table Reading Program Content Above and Beyond The CCSS?
      • Leveling Systems
        • Table Leveling Systems Used To Match Materials To Students' Reading Level
      • Response To Intervention (RTI)
        • Table ReSources Used For Reading Intervention
        • Table Decision Makers With Respect To Purchasing RTI Materials
        • Table Estimated Increase In RTI Purchases In 2011-12
        • Table Criteria Influencing RTI Buying Decisions
      • The Shift To Digital In The Reading Market Segment
        • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table Digital Use By Region
        • Table Reading Class Time Allocated To Using Interactive Whiteboards
        • Table Interactive Whiteboard Use By Region
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher ReSources
        • Table New Internet Technologies Of Greatest Interest
        • Table High-Interest Sub-Groups: "Online Learning Games"
        • Table High-Interest Sub-Groups: "Mobile Devices"
        • Table High-Interest Sub-Groups: "Collaborative Software"
        • Table High-Interest Sub-Groups: "Social Media"
      • Expenditures For Reading Instructional Materials/Market Size
        • Table Elementary Reading Market Growth, 2002-03 Through 2011-12
        • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non-Textbook) By Category, 2011-12
      • Adoption And Open Territory States: Comparison Of Reading Program Patterns
        • Table Profile Of Reading Program Usage & Preferences, Adoption vs. Open Territory States
      • SUMMARY AND CONCLUSIONS
        • Table Top Ranked Reading Series, 2011-12 vs. 2009-10
        • Table Reading Program Content Above and Beyond The CCSS?
        • Table ReSources Used For Reading Intervention
        • Table Digital Use By Region
        • Table New Internet Technologies Of Greatest Interest
        • Table Summary Of Key Changes In The Elementary Reading Segment
        • Table Elementary Reading Market Growth, 2002-03 Through 2011-12
    • MARKET ANALYSIS BY SEGMENT: MATHEMATICS, GRADES K-12
      • The Current Role Of The Core Math Series
      • Math Textbooks Currently Adopted
        • Table Market Leading Programs, Grades K-2
        • Table Market Leading Programs, Grades 3-5
        • Table Market Leading Programs, Grades 6-8
        • Table Market Leading Programs, Grades 9-12
      • Age Of Currently Adopted Math Programs
      • Strengths And Weaknesses Of Currently Adopted Math Programs
        • Table Ratings Of Current Math Program Features
      • The Importance Of Standards
        • Table Importance Of Alignment With Core Standards
      • The Importance Of Supplemental Materials
        • Table Ancillary Materials Important Enough To Buy As A Supplement
      • Write-In Student Texts
        • Table Educators' Experience With "Write-In Student texts"
      • Sources Of Supplemental Math Materials
        • Table Sources Of Effective Supplemental ReSources For Math
      • Math Assessment Practices
        • Table Standardized Math Assessments
        • Table Primary Purpose For Using Formative Assessment
      • Computer-Based Testing
      • The Shift To Digital In The Mathematics Market Segment
        • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Mathematics Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Sub-Groups
        • Table Percentage of IWBs Supported By Clickers
        • Table Web Sites Used/Recommended For Student Use
        • Table Web Sites Used/Recommended For Teacher ReSources
        • Table New Internet Technologies Of Greatest Interest
        • Table High-Interest Sub-Groups: "Online Learning Games"
        • Table High-Interest Sub-Groups: "Mobile Devices"
        • Table High-Interest Sub-Groups: "Collaborative Software"
        • Table High-Interest Sub-Groups: "Social Media"
      • Rankings And Ratings Of Math Program Features
        • Table Most Important Math Program Features
      • Expenditures For Math Instructional Materials And Market Size
        • Table Average Expenditures By Category Of Math Material
      • SUMMARY AND CONCLUSIONS
        • Table Importance Of Alignment With Core Standards
        • Table High-Digital Use Sub-Groups
        • Table High-Interactive Whiteboard Use Sub-Groups
        • Table New Internet Technologies Of Greatest Interest
        • Table Average Expenditures By Category Of Math Material
    • MARKET ANALYSIS BY SEGMENT: SOCIAL STUDIES, GRADES K-12
      • Types Of Instructional Materials Used On A Frequent Basis
        • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
      • Core Social Studies Textbooks Currently In Use
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades K-5
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 6-8
        • Table Ranking And Market Penetration Of Social Studies Textbooks, Grades 9-12
      • The Adoption Process
      • Respondents' Likes And Dislikes Regarding Currently Adopted Textbooks
        • Table Ranking Of Problems With Current Textbooks
      • Alternatives To The Core Social Studies Textbook
        • Table Ranked List Of Alternatives To The Core Social Studies Textbook
      • Usage Of Maps, Globes, And Atlases
        • Table Types Of Maps And Globes Used On A Frequent Basis
      • Supplemental And Reference Products
        • Table Ranking Of Supplemental Materials Providers
      • The Shift To Digital In The Social Studies Market Segment
        • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
        • Table High-Digital Use Sub-Groups
        • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
        • Table High-Interactive Whiteboard Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • "High-Stakes" Testing In Social Studies
      • Expenditures For Social Studies Instructional Materials/Market Size
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
      • Topical Areas In Which Teachers Are Most Likely To Buy New Instructional Materials
        • Table Ranked List Of Topical Areas Educators Are Most Likely To Purchase
      • SUMMARY AND CONCLUSIONS
        • Table High-Digital Use Sub-Groups
        • Table Demand For Content Software For Interactive Whiteboards By Grade Level
        • Table Spending On Social Studies Materials (Non-Textbook) By Category, 2010-11
  • SEGMENT ANALYSIS: SPECIAL MARKETS
    • RESPONSE TO INTERVENTION (RTI) MARKET
      • Table ReSources Used For Reading Intervention
      • Table Decision Makers With Respect To Purchasing RTI Materials
      • Table Estimated Increase In RTI Purchases In 2011-12
      • Table Criteria Influencing RTI Buying Decisions
    • EDFLEX STATE WAIVERS/TITLE I
    • IDEA/SPECIAL EDUCATION
      • Table Average Class Size By Grade
    • Screening For Early Learning And Developmental Skills
    • Types Of Learning Materials Used On A Frequent Basis
      • Table Ranking Of Learning Materials Used On A Frequent Basis By The Overall Sample
      • Table Learning Materials Used On A Frequent Basis By Grade
    • Organization Of The Early Childhood Curriculum
    • Most Important Early Childhood Themes
      • Table Most Important Early Childhood Themes
      • Table Most Important Pre-K Themes
      • Table Most Important Kindergarten Themes
      • Table Most Important Grade 1 Themes
      • Table Most Important Grade 2 Themes
    • Class Time Allocated To Pre-Reading Skills
      • Table Average Hours Spent Per Week With Decoding Printed Text By Grade
      • Table Average Hours Spent Per Week With Letter Recognition By Grade
      • Table Average Hours Spent Per Week With Phonemic Awareness By Grade
      • Table Average Hours Spent Per Week With Alphabet By Grade
      • Table Average Hours Spent Per Week With Vocabulary By Grade
      • Table Average Hours Spent Per Week With Segmenting Words By Grade
    • Class Time Allocated To Subject Areas
      • Table Average Hours Spent Per Week With Reading By Grade
      • Table Average Hours Spent Per Week Writing By Grade
      • Table Average Hours Spent Per Week With Math By Grade
      • Table Average Hours Spent Per Week With Science By Grade
      • Table Average Hours Spent Per Week With Social Studies By Grade
      • Table Average Hours Spent Per Week With Social Skills By Grade
      • Table Average Hours Spent Per Week With Play/Games By Grade
    • Usage Of Software And Internet
      • Table Software Usage By Grade
      • Table Software/CD-ROM Usage By Site And Grade
      • Table Internet Usage By Grade
    • Market Size For Early Childhood Learning Materials
      • Table Teacher Spending On Classroom Learning Materials By Category
    • Professional Development Related To Early Childhood Programs And Personnel
      • Table Early Childhood Professional Development Programs In Demand
    • Early Learning Furniture: Purchase Decision Making, Spending, And Brand Loyalty
    • Educators' Familiarity With Early Learning Furniture Suppliers
      • Table Suppliers Whose Products Educators Labeled "Very Familiar"
    • Purchasing Decision Makers And Decision Influences
      • Table Final Decision Maker Regarding Buying Early Learning Furniture
      • Table Factors Influencing The Furniture Buying Decision
    • Manufacturer's Brand of Early Learning Furniture
      • Table Preferred Manufacturer's Brand For Early Learning Furniture
    • Expenditures For Early Learning Furniture And Market Size
      • Table Average Furniture Spending Estimates By Sub-Group, 2010-11
    • Rankings And Ratings Of The Top Providers Of Early Childhood Learning Materials
      • Table Ratings Of Early Childhood Learning Materials Providers
    • SUMMARY AND CONCLUSIONS
      • Table Teacher Spending On Classroom Learning Materials By Category
      • Table Most Important Early Childhood Themes
      • Table Early Childhood Professional Development Programs In Demand
      • Table Suppliers Whose Products Educators Labeled "Very Familiar"
      • Table Ratings Of Early Childhood Learning Materials Providers
    • PRODUCT EFFECTIVENESS RESEARCH
      • Table Comparison Of Randomized Trials And Learner Validation Studies
    • ASSESSMENT MARKET
      • READING ASSESSMENT PRACTICES
        • Table Standardized Reading Assessments
        • Table Advantages Of Computer-Based Reading Assessment
      • MATHEMATICS ASSESSMENT PRACTICES
        • Table Standardized Math Assessments
        • Table Primary Purpose For Using Formative Assessment
      • SOCIAL STUDIES ASSESSMENT PRACTICES
    • ASSESSMENT MARKET SURVEY: 2008
      • Standardized Assessments
        • Table Ranking Of Standardized Assessments
      • High-Stakes Testing
        • Table Sub-Groups Reporting "High-Stakes" Testing With Above Average Frequency
        • Table Reported Frequency Of "High-Stakes" Testing By Grade
        • Table Reported Frequency Of "High-Stakes" Testing By Subject
        • Table Primary Use Of "High-Stakes" Test Results
      • Computer-Based Testing
      • Formative Assessment
        • Table Primary Purpose For Formative Assessment*
        • Table Sources Of Formative Assessment Products
      • Learning Management Systems
        • Table Primary Purpose For Learning Management System*
        • Table Sources Of Learning Management System Products
      • Test Preparation Programs, Materials And Vendors
        • Table Sources Of Test Preparation Programs Or Materials*
    • Most Important Features Of Classroom Testing Products
      • Table Most Important Features Of Classroom Testing Products
    • Assessment Market Size By Component And In Total
      • Table Assessment Market Size By Category, 2007-08 And 2011-12 School Years
      • Table Assessment Market Size By Job Title, 2007-08 And 2011-12 School Years
    • SUMMARY AND CONCLUSIONS
    • ENGLISH LANGUAGE LEARNER (ELL) MARKET
  • TECHNOLOGY TRENDS IN THE K-12 SCHOOL MARKET: DOCUMENTING THE SHIFT TO DIGITAL
    • THE COMING OF AGE OF DIGITAL RESOURCES
    • ANALYSIS OF SUPPLEMENTAL PRODUCTS MARKET: 2012 RESULTS
      • Table Media Used For Delivering Supplemental Products
      • Table Percentage Of Sales By Medium
    • Sales Forecast And Confidence Level For 2012
      • Table Anticipated Sales Growth in 2012
    • Product Development Plans And Sales Of Digital Products
      • Table Product Development Plans For Digital Products
      • Table Emerging Technologies Of Greatest Immediate Interest To Customers
    • Comparing "High Digital" and "Low Digital" Companies
      • Table Percentage Of Product Development Plan Focused On Digital ReSources
      • Table Profile Of "High Digital" And "Low Digital" Sales Success Factors
    • Sizing The Market For Pre-K - 12 Digital Educational ReSources
      • Table Comparison of 2010 Ed Tech And 2012 EMR Survey Findings
      • Table Estimated Industry Sales Of Digital Educational Products: 2011
    • ANALYSIS OF SCIENCE MARKET: 2012 SURVEY RESULTS
      • Table Science Class Time Allocated To Using Mobile Devices
      • Table Mobile Use By Region
      • Table Science Class Time Allocated To Using Interactive Whiteboards
      • Table Interactive Whiteboard Use By Region
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher ReSources
      • Table New Internet Technologies Of Greatest Interest
      • Table High-Interest Sub-Groups: "Online Learning Games"
      • Table High-Interest Sub-Groups: "Mobile Devices"
      • Table High-Interest Sub-Groups: "Collaborative Software"
      • Table High-Interest Sub-Groups: "Social Media"
    • ANALYSIS OF READING MARKET: 2011 SURVEY RESULTS
      • Table Reading Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table Digital Use By Region
      • Table Reading Class Time Allocated To Using Interactive Whiteboards
      • Table Interactive Whiteboard Use By Region
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher ReSources
      • Table New Internet Technologies Of Greatest Interest
      • Table High-Interest Sub-Groups: "Online Learning Games"
      • Table High-Interest Sub-Groups: "Mobile Devices"
      • Table High-Interest Sub-Groups: "Collaborative Software"
      • Table High-Interest Sub-Groups: "Social Media"
      • Table Elementary Reading Market Growth, 2002-03 Through 2011-12
      • Table Classroom Teacher/Reading Teacher Spending on Reading Materials (Non-Textbook) By Category, 2011-12
      • Table Average Class Time Spent Using Digital ReSources
      • Table New Technologies Of Greatest Immediate Interest
    • ANALYSIS OF MATHEMATICS MARKET: 2011 SURVEY RESULTS
      • Table Ancillary Materials Important Enough To Buy As A Supplement
      • Table Mathematics Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Sub-Groups
      • Table Mathematics Class Time Allocated To Using Interactive Whiteboards
      • Table High-Interactive Whiteboard Use Sub-Groups
      • Table Percentage of IWBs Supported By Clickers
      • Table Web Sites Used/Recommended For Student Use
      • Table Web Sites Used/Recommended For Teacher ReSources
      • Table New Internet Technologies Of Greatest Interest
      • Table High-Interest Sub-Groups: "Online Learning Games"
      • Table High-Interest Sub-Groups: "Mobile Devices"
      • Table High-Interest Sub-Groups: "Collaborative Software"
      • Table High-Interest Sub-Groups: "Social Media"
      • Table Most Important Math Program Features
      • Table Average Expenditures By Category Of Math Material
      • Table Percentage Of Mathematics Class Time Spent Using Digital ReSources, Comparison Of Four Large States
      • Table Percentage Of Mathematics Class Time Spent Using Interactive Whiteboard, Comparison Of Four Large States
      • Table Percentage Of Mathematics Class Time Spent Using Mobile Learning Platforms, Comparison Of Four Large States
      • Table New Technologies Of Greatest Immediate Interest, Adoption vs. Open Territory States
      • Table Profile Of Mathematics Program Usage & Preferences, Adoption vs.Open Territory States
    • ANALYSIS OF SOCIAL STUDIES MARKET: 2011 SURVEY RESULTS
      • Table Ranking Of Learning Materials Used Frequently In Social Studies Classes
      • Table Ranked List Of Alternatives To The Core Social Studies Textbook
      • Table Social Studies Class Time Allocated To Using Digital Tools And/Or Digital Content
      • Table High-Digital Use Sub-Groups
      • Table Social Studies Class Time Allocated To Using Interactive Whiteboards
      • Table High-Interactive Whiteboard Use Sub-Groups
      • Table Demand For Content Software For Interactive Whiteboards By Grade Level
      • Table Frequent Use Of Social Studies Textbooks, Comparison Of Four Large States
      • Table Percent Of Class Time Spent Using Digital, Adoption vs. OT States
      • Table Profile Of Social Studies Program Usage & Preferences, Adoption vs. OT States
  • TECHNOLOGY TRENDS IN THE K-12 SCHOOL MARKET: TECHNOLOGY INVENTORY REPORTS
    • MCH STRATEGIC DATA SURVEYS MOST WIDELY ADOPTED TECHNOLOGIES
      • Table Technology In School Districts
      • Table Wireless In All Schools In District
      • Table Document Cameras In District
      • Table Tablets/eReaders In Or Planned In District
      • Table Cloud Computing In District
      • Table SRS/Clickers In District
      • Table Technology Budgets By District Size
    • SIIA MEASURES SIZE OF MARKET FOR DIGITAL CONTENT/RESOURCES
      • Survey Findings
      • Funding Landscape
      • Product Categories Measured By SIIA Survey
      • PreK-12 Vendor Landscape
      • Additional Education Technology Trends
    • IESD & STEM MARKET IMPACT EXAMINE MOBILE TECHNOLOGY IN SCHOOLS
      • Key Survey Findings
  • NATIONAL SURVEY OF INTERACTIVE WHITEBOARD USAGE
    • Educators' Experience With/Access To IWBs
      • Table "Very Experienced" IWB Users
      • Table Ratio Of Teachers To IWBs
    • IWB Brand Recognition/Market Shares
      • Table IWB Installed Brands/Market Shares
      • Table Installed IWB Units By Brand
    • Purchase Plans By IWB Brand
      • Table IWB Purchase Plans
    • IWB Penetration By School Level
      • Table Number Of IWBs, Of Any Brand, Per School
    • Predicted IWB Penetration By School Level: 2012-13
      • Table Number Of IWBs, Of Any Brand, Per School Two Years From Now
    • Clickers And Other IWB Accessories
      • Table "Must Have" IWB Accessories
      • Table Primary Purpose For Using Clickers
      • Table Percentage of IWBs Supported By Clickers
    • Spending On IWB Hardware And Content/Market Size
      • Table Spending On IWB Hardware And Accessories: 2010-11
      • Table Spending On IWB Content And Tools: 2010-11
    • Teacher Habits And Preferences: Time Spent With IWBs
      • Table Frequency Of Use Of IWBs With Students
      • Table Frequency Of Use Of IWBs With Students Two Years From Now
      • Table Duration Of Use Of IWBs With Students
    • Teacher Habits And Preferences: Subjects And Grades For IWB Usage
      • Table Frequent IWB Use By Subject: Grades K-2
      • Table Frequent IWB Use By Subject: Grades 3-5
      • Table Frequent IWB Use By Subject: Grades 6-8
      • Table Frequent IWB Use By Subject: Grades 9-12
      • Table Need For New IWB Instructional Materials By Subject: Grades K-2
      • Table Need For New IWB Instructional Materials By Subject: Grades 3-5
      • Table Need For New IWB Instructional Materials By Subject: Grades 6-8
      • Table Need For New IWB Instructional Materials By Subject: Grades 9-12
      • Table Need For New IWB Instructional Materials By Grade: Teacher Perspective
    • Favorite Ways Of Using IWBs In The Classroom
      • Table Rankings And Ratings Of "Most Important" IWB Uses In The Classroom
    • Sources For Instructional ReSources To Use With The IWB
      • Table Leading Sources For Instructional Materials For The IWB
      • Table Time Spent Creating Lessons And Activities For The IWB
      • Table Popular Web Sites And Independent Providers Of IWB Instructional ReSources
    • Specific IWB Activities Or Lessons Educators Need
      • Table Specific IWB Activities Or Lessons Educators Need
    • The Future Of The IWB In The Classroom/The Next "Big Thing"
      • Table The Future of IWBs/The Next "Big Thing"
    • SUMMARY AND CONCLUSIONS
      • Table Overview Of The IWB Market In K-12
      • Table IWB Installed Brands/Market Shares
      • Table Need For New IWB Instructional Materials By Grade: Teacher Perspective
      • Table Rankings And Ratings Of "Most Important" IWB Uses In The Classroom
      • Table The Future of IWBs/The Next "Big Thing"
  • PROFESSIONAL DEVELOPMENT MARKET
    • EMR SURVEY OF THE PROFESSIONAL DEVELOPMENT MARKET: 2012
      • Defining "Professional Development"
      • Mandated Hours Of Training
        • Table Training Hours Per New Teacher Per Year
        • Table Training Hours Per Veteran Teacher Per Year
        • Table Training Hours Per Administrator Per Year
      • Allocation of Professional Development Hours By Delivery Source
        • Table Total District Professional Development Hours By Delivery Source
      • Professional Development Budgets And Market Size
        • Table District Professional Development Spending Plans, 2012-13 vs. 2009-10
        • Table Allocation Of Professional Development Budget By Type Of Service: 2012-13
      • Expected Spending Increases This School Year
        • Table Items Slated For Significantly Increased Spending In 2012-13
      • Expected Spending Increases In The Next Three Years
        • Table Professional Development Spending Forecasts, Next 2-3 Years
      • Funding Sources For Professional Development
        • Table Professional Development Funding By Source, 2012-13
      • Professional Development Program Decision-Makers
        • Table Ranking Of Professional Development Program Decision-Makers
      • Professional Development Delivery Modes
        • Table Percentage Of Budget And Training Hours By Training Delivery Method
      • Determining The Success Of A Professional Development Program
        • Table Criteria Used To Determine Success Of A Professional Development Program
      • Evidence Of The Effectiveness Of Instructional Programs
      • Most Recognized Professional Development Program Or Service Providers
        • Table Most Recognized Providers Of Professional Development Programs/Services
      • PD Providers Educators Plan To Use Most In 2012-13
        • Table PD Providers Educators Plan To Use Most In 2012-12
      • Professional Development Goals, Subjects And Issues
        • Table Subjects, Issues And Groups In Need Of Professional Development
      • Educators' Demand For A New Professional Development Program
        • Table New Professional Development Program Areas Requested
    • SUMMARY AND CONCLUSIONS
      • Table Allocation Of Professional Development Budget By Type Of Service: 2012-13
      • Table Subjects, Issues And Groups In Need Of Professional Development
      • Table Consensus Of Educator Opinions On Successful Professional Development
      • Table Most Recognized Providers Of Professional Development Programs/Services
  • SUMMARY, MARKET TRENDS & FORECASTS
    • THE TEACHER POOL
      • Table K-12 Classroom Teachers, 1995, 2009-2020
      • Table K-12 Pupil/Teacher Ratios, 1995, 2009-2020
    • PUPIL/TEACHER RATIO
    • SCHOOLING ALTERNATIVES
      • Table Characteristics Of Public Charter Schools Selected Schools Years 1999-2000
      • Table Number, Percentage Of Public Charter Schools, 1999-2000 By State: Northeast & Midwest
      • Table Number, Percentage Of Public Charter Schools, 1999-2000 By State: South & West
      • Table Number, Percentage Of Public Charter Schools, 2009-10 By State: Northeast & Midwest
      • Table Number, Percentage Of Public Charter Schools, 2009-10 By State: South & West
      • Table National Charter School & Enrollment Statistics
      • Table Number Of Homeschooled Children, By Parents' Reasons For Choosing The Homeschooling Alternative: 2007
      • Table School-Age Children Who Were Homeschooled Students, 2003, 2007
      • Table Enrollment Projections, K-12 Public And Private By Levels, Fall 2008-Fall 2020 (All institutions*; in thousands)
      • Table El-Hi And College Enrollment, 2008-2020 (000; middle alternative projections)
    • DOE: ENROLLMENT AND SPENDING PROJECTIONS
      • Table Public School Enrollment Projections To 2021-22 (000)
    • REGIONAL GROUPINGS
      • Table Regional Public School Enrollment Projections To 2021-22 (Northeast & Midwest) (000)
      • Table Regional Public School Enrollment Projections To 2021-22 (South & West) (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010- 11 - 2021-22 (000)
      • Table Pre-K-12 Public School Enrollment By Region & State: South & West, 2010-11 2021-22 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: Northeast & Midwest, 2010-11 - 2021-22 (000)
      • Table Pre-K-8 Public School Enrollment By Region & State: South & West, 2010-11 2021-22 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: Northeast & Midwest, 2010-11 - 2021-22 (000)
      • Table Grades 9-12 Public School Enrollment By Region & State: South & West, 2010-11 2021-22 (000)
      • Table Summary: PreK-12, PreK-8, 9-12 Public School Enrollment By Region, 2010-11 2021-22 (000)
      • Table Current Expenditures And Current Expenditures Per Pupil In Fall Enrollment In Public Schools, 2007-08 To 2020-21
    • PROJECTED CURRENT EXPENDITURES
      • Table Current Expenditures And Current Expenditures Per Pupil In Average Daily Attendance (ADA) In Public Schools, 2007-08 To 2020-21
    • CONCLUSION

Abstract

The Complete K-12 Report: Market Facts & Segment Analyses, 2013 from Education Market Research shows continuing growth in technology products and increasing need for assessment products.  In a time when schools are trending towards technology, though, textbook sales in 2012-13 continued to have steady growth of around 2%.  

The school market has evolved and expanded, while “traditional” information sources have not changed. Thus it is necessary to go beyond the “old stand-by” sources in order to get an accurate picture of today’s dynamic K-12 school market, and that is precisely what sets this report apart from its competitors.  

The Complete K-12 Report contains thoroughly updated and expanded market intelligence on:  
  • K-12 Market Size and Structure 
  • K-12 Market Growth Rates   
  • Market Size by Subject and Grade Market Size for Supplemental Materials, School Supplies, and Hardware/Equipment/Furniture  
  • K-12 Publisher Rankings 
  • The Reading Market 
  • The Mathematics Market   
  • The Interactive Whiteboard Market  
  • K-12 Enrollments by Subject and Grade   
  • Documenting the Shift From Print to Digital in the K-12 School Market 
  • Public School Enrollments & Expenditures 
  • And much more!
 The goal of The Complete K-12 report is to provide you with a comprehensive, superior quality portrait of the market from every possible angle. That is why we call it our “encyclopedia” of the K-12 school market space.

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