Elementary Reading Market: Teaching Methods, Textbooks/Materials Used and Needed, and Market Size

Published: June 1, 2007 - 188 Pages

Table of Contents

  • EXECUTIVE SUMMARY
  • INTRODUCTION
  • METHOD
  • ANALYSIS OF SURVEY RESULTS
    • Response Rates And Demographics Of Survey Sample
    • The Current Role Of The Basal Reading Textbook
    • Reading Textbooks Currently Adopted
    • Age Of Currently Adopted Programs
    • Satisfaction With Currently Adopted Reading Programs
    • Suggested Improvements To Currently Adopted Reading Programs
    • Trends In Basal Reading Series Usage
    • Alternatives To The Basal Reading Series
    • Percentage Of Time Spent On Different Types Of Reading
    • Usage Of Separate Phonics Supplements
    • Sources of Phonics Supplements
    • Reading Assessment Practices
    • Computer-Based Testing
    • "High-Stakes" Testing
    • Time Spent On Different Reading Skills
    • Comprehensive Software And Online Service Usage
    • Reading Intervention
    • Leveling Systems
    • The Role Of Writing Instruction
    • The Role Of Spelling Instruction
    • Expenditures For Reading Instructional Materials/Market Size
  • SUMMARY AND CONCLUSIONS
  • DATA TABLES
    • Table STATE OF RESIDENCE
    • Table REGION
    • Table WHICH OF THE FOLLOWING MOST CLOSELY DESCRIBES YOUR POSITION? (MARK ALL THAT APPLY.)
    • Table WHAT GRADE(S) DO YOU CURRENTLY TEACH OR SUPERVISE? (MARK ALL THAT APPLY.)
    • Table HOW MANY YEARS OF TEACHING/SUPERVISORY EXPERIENCE DO YOU HAVE? (MARK ONE.)
    • Table WHICH OF THE FOLLOWING STATEMENTS BEST DESCRIBES YOUR READING PROGRAM? (MARK ALL THAT APPLY.)
    • Table IF YOU DO HAVE A BASAL READING SERIES, WHICH SERIES IS IT? (MARK ALL THAT APPLY.)
    • Table HOW RECENTLY DID YOU ADOPT THE BASAL READING PROGRAM YOU CURRENTLY USE? (MARK ONE.)
    • Table IF YOU HAD IT TO DO OVER, WOULD YOU CHOSE THE SAME PROGRAM AGAIN? (MARK ONE.)
    • Table WHAT WOULD YOU ADD TO OR CHANGE IN YOUR BASAL READING SERIES TO IMPROVE IT? (MARK ALL THAT APPLY.)
    • Table WOULD YOU SAY THAT IN YOUR SCHOOL/DISTRICT THE PENDULUM IS SWINGING BACK IN THE DIRECTION OF MORE RELIANCE ON A BASAL (ANTHOLOGY-TYPE) READING PROGRAM? (MARK ALL THAT APPLY.)
    • Table IF YOU DO NOT USE A BASAL SERIES, WHAT DO YOU USE AS YOUR PRIMARY TOOL TO TEACH READING? (MARK ALL THAT APPLY.)
    • Table IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: READING TO
    • Table IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: SHARED READING
    • Table IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: GUIDED READING
    • Table IN TERMS OF READING YOU DO WITH STUDENTS, WHAT PERCENTAGE OF THAT TIME IS SPENT: INDEPENDENT READING
    • Table DO YOU USE A SEPARATE PHONICS SUPPLEMENT IN ADDITION TO THAT CONTAINED IN YOUR CORE READING SERIES? (MARK ONE.)
    • Table IF YOU DO USE A SEPARATE PHONICS SUPPLEMENT, WHOSE MATERIAL DO YOU USE? (MARK ALL THAT APPLY.)
    • Table WHICH OF THE FOLLOWING STANDARDIZED READING ASSESSMENTS DO YOUR STUDENTS TAKE? (MARK ALL THAT APPLY.)
    • Table IS ANY OF THE READING ASSESSMENT YOU ARE DOING COMPUTER-BASED? (MARK ALL THAT APPLY.)
    • Table DOES YOUR DISTRICT OR STATE ADMINISTER A "HIGH-STAKES" TEST WHICH IS INTENDED TO DETERMINE WHICH TUDENTS CAN BE PROMOTED OR GRADUATED? (MARK ONE.)
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? WORD RECOGNITION.
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? PHONICS.
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? VOCABULARY.
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? GRAMMAR, USAGE AND SPELLING.
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? LITERAL COMPREHENSION.
    • Table IN A TYPICAL WEEK, HOW MUCH CLASS TIME IS SPENT ON EACH OF THE FOLLOWING READING SKILLS? CRITICAL COMPREHENSION.
    • Table DO YOU USE COMPREHENSIVE COURSEWARE (INTEGRATED LEARNING SYSTEM COURSEWARE) FROM ANY OF THE FOLLOWING PUBLISHERS AS PART OF YOUR READING INSTRUCTIONAL PROGRAM? (MARK ALL THAT APPLY.)
    • Table DOES YOUR CLASSROOM(S) CURRENTLY USE ANY ONLINE SERVICE TO ASSIST WITH READING INSTRUCTION? (MARK ONE.)
    • Table WHAT RESOURCE(S) DO YOU USE FOR READING INTERVENTION (INTENSIVE, INDIVIDUALIZED INSTRUCTION)?
    • Table WHICH, IF ANY, OF THE FOLLOWING LEVELING SYSTEMS DO YOU TYPICALLY USE TO MATCH INSTRUCTIONAL MATERIALS WITH STUDENTS' READING LEVELS? (MARK ALL THAT APPLY.)
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. (SUMMARY TABLE)
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. INCORPORATES PHONICS INSTRUCTION.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. INCLUDES A COLLECTION OF AUTHENTIC LITERATURE.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. DEVELOPS READING SKILLS AND STRATEGIES.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. FLEXIBLE ENOUGH TO BE USED IN A VARIETY OF WAYS.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. MEETS NEEDS OF DIVERSE STUDENTS.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. CROSS CURRICULAR INTEGRATION.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING.EASY FOR TEACHERS TO USE.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. MULTIPLE ASSESSMENT ALTERNATIVES.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. THOROUGH TEACHER DIRECTIONS.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. PROVIDES GOOD TEACHING PLANS.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. A SUBSTANTIAL NUMBER OF NON-FICTION BOOKS.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. EXPLICIT WRITING INSTRUCTION.
    • Table PLEASE RATE EACH OF THE FOLLOWING PROGRAM FEATURES IN TERMS OF WHICH ONES YOU FIND MOST APPEALING. EXPLICIT ALIGNMENT WITH STATE STANDARDS.
    • Table FROM THE LIST ABOVE, PLEASE IDENTIFY THE THREE PROGRAM FEATURES THAT WOULD MOST LIKELY ENCOURAGE YOU TO SELECT ONE READING PROGRAM OVER ANOTHER.
    • Table ABOUT HOW MUCH CLASS TIME DO YOU ALLOCATE PER WEEK FOR WRITING INSTRUCTION? (MARK ONE.)
    • Table HOW WOULD YOU DESCRIBE THE INSTRUCTIONAL MATERIALS YOU USE TO SUPPORT THE TEACHING OF WRITING? (MARK ALL THAT APPLY.)
    • Table WHEN YOU BUY WRITING INSTRUCTIONAL MATERIALS, FROM WHICH OF THE FOLLOWING PUBLISHERS DO YOU MOST PREFER TO ORDER? (MARK ONLY YOUR TOP TWO OR THREE.)
    • Table ABOUT HOW MUCH CLASS TIME DO YOU ALLOCATE PER WEEK FOR SPELLING INSTRUCTION? (MARK ONE.)
    • Table WHEN YOU BUY SPELLING INSTRUCTIONAL MATERIALS, FROM WHICH OF THE FOLLOWING PUBLISHERS DO YOU MOST PREFER TO ORDER? (MARK ONLY YOUR TOP TWO OR THREE.)
    • Table ABOUT HOW MUCH WILL YOU PERSONALLY SPEND THIS SCHOOL YEAR FOR READING INSTRUCTIONAL MATERIALS (EXLUCDING TEXTBOOKS) PER CLASSROOM,IN EACH OF THE FOLLOWING CATEGORIES AND IN TOTAL?

Abstract

Elementary Reading Market: 2007 is Education Market Research’s most comprehensive study ever of the estimated $2+ billion Reading instructional materials market in grades K-8 in 2006-2007, with additional information on the $200+ million Writing and $90+ million Spelling materials niches.

This report provides an objective look at this highly lucrative elementary market segment based on the results of a detailed survey that was mailed in spring 2007 to 20,000 classroom teachers, reading teachers, principals and district curriculum/instruction supervisors.

Elementary Reading Market: 2007 identifies the most popular basal Reading series by publisher and grade level, analyzes perceived strengths and weaknesses, and estimates market penetration figures for each of the top series. In addition, the report identifies alternatives to the traditional basal series and ranks the top supplemental programs, including those most frequently used for Reading intervention. The report also pinpoints the most appealing features of currently adopted Reading instructional programs.

If you need to know which Reading programs, materials and publishers are most popular, how much is being spent on Reading materials, estimated Reading market size and growth rate, you can’t afford to be without Elementary Reading Market: 2007.


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