Market Opportunities for PreK Instructional Materials 2015-2016

Published: October 2, 2015 - 92 Pages

Table of Contents

  • Methodology
    • Table Percentage of Respondents by School Size, 2015 vs. 2013
    • Table Geographic Distribution of Survey Respondents, 2015
    • Table Percentage of 2015 Survey Respondents by Age Level Served
  • Executive Summary
  • Market Size and Structure
    • Introduction
    • The Customer
    • Enrollment Trends
      • Table PreK Enrollments, Ages 3 and 4, by Market Segment
      • State-Funded Enrollment
      • Head Start
      • Private Preschools
        • Table What is the Current Enrollment at Your School or Center?
      • Local Programs
    • Characteristics of Survey Respondents
    • Sources of Funding
      • Table What it the Primary Funding Source for Your School or Center?
      • Table Primary School or Center Funding Source, 2014-2015 vs. 2012-2013
      • Table Primary School or Center Funding Source, 2014-2105, by Enrollment
      • Table Primary School or Center Funding Source, 2014-2015, by Geographic Region
    • Funding Trends
      • Table Enrollment & Per-Child Spending in State-Funded PreK 2013-2014 vs. 2012-2013, by State
      • Table Total Enrollment and Per-Child Spending on State-Funded PreK Programs, by School Year, 2009 through 2014
    • Funding for Instructional Resources
      • Table Where Did the Funding for Your Instructional Materials Purchases Come from in 2014-2015?
      • Table Source of Funding for Instructional Materials, 2014-2015 vs. 2012-2013
      • Table Source of Funding for Instructional Materials, 2014-2015, by Enrollment
      • Table Funding Source for Instructional Materials, 2014-2015, by Geographic Region
  • Instructional Resources Used in the PreK Classroom
    • Introduction
      • Table Total Sales of PreK Instructional Materials, By Market Segment, 2014-2015 vs. 2013-2014
    • Market Size and Growth
      • Table What Instructional Materials Do You Use in the Classroom?
    • Types of Instructional Materials Used
      • Table Instructional Materials Used in the Classroom, 2014-2015 vs. 2012-2013
      • Table Instructional Materials Used by Enrollment Level 2014-2015
      • Table What Percentage of Your School's or Center's Total Budget Went Toward Instructional Materials in 2014-2015?
      • Percentage of Budgets Spent on Instructional Materials
        • Table Estimated Share of Budget Spent on Instructional Materials 2014-2015 vs. 2012-2013
        • Table What Formats of Instructional Materials Do Students Use During the Day?
        • Table Format of Instructional Materials Used, 2014-2015 vs. 2012-2013
    • Instructional Materials Formats Used in the Classroom
      • Table Format of Instructional Materials Used by Enrollment, 2014-2015
      • Sales of Instructional Materials by Format
        • Table Total Sales of PreK Instructional Materials, by Type of Material 2013-2014 vs. 2014-2015 (Sales in millions)
    • Use of Digital Devices and Materials in PreK Classrooms
      • Table If Children Use Digital Materials in the Classroom, Which Devices Do They Use?
      • Table Digital Devices Used in the Classroom, 2014-2015 vs. 2012-2013
      • Table Digital Devices Used in the Classroom, 2014-2015, by Enrollment Level
      • Table Digital Devices Used in the Classroom by Geographic Region, 2014-2015
      • Table Why Digital Materials Are Used in the Classroom (Excluding respondents who do not use digital materials)
      • Why Digital Devices Are Used in the Classroom
      • Why Digital Devices Are Not Used in the Classroom
        • Table Why Digital Materials Are Not Used in the Classroom? (Excludes repondents who use digital materials)
        • Table Time Spent on Digital Devices Each Day (Excludes respondents who do not use digital materials)
      • Time Spent with Digital Devices and Materials
        • Table Do Teachers Use a Digital Device in the Classroom for Assessment?
      • Use of Digital Devices for Assessment
        • Table Teacher Use of Digital Devices for Assessment, 2014-2015 vs. 2012-2013
      • Competitive Landscape
        • Table Where Were the Instructional Materials Acquired for 2014-2015?
        • Table Where Instructional Materials Were Acquired, 2014-2015 vs. 2012-2013
        • Table Where Instructional Materials Were Acquired, by Enrollment Level, 2014-2015
      • Key Players in the PreK Instructional Materials Market
        • Table Most-Cited Commercial and Non-Profit PreK Materials Used, 2014-2015
    • Purchasing Patterns
  • Trends and Policies in the PreK Market
    • Introduction
    • PreK Policies at the Federal, State and Local Levels
    • Federal Developments
    • State Developments
      • Table Total State PreK Appropriations, 2014-2015 vs. 2013-2014 ($ in 000)
    • Local Developments
    • Influence of K-12 Curriculum Standards
    • Subject Areas of Importance in PreK
      • Table How Do You Rank the Following Topics When It Comes to Current Instructional Materials Needs?
    • Influence of Consumer Trends in IM Choices
  • Conclusions and Outlook
    • Introduction
      • Table Do You Expect Your Budget for Instructional Materials to Rise or Fall in the 2015-2016 School Year, Compared to 2014-2015?
    • Spending Outlook
      • Table Comparison of Growth Expectations, 2015 Survey vs. 2013 Survey
    • Outlook for Digital Resource Use
      • Table How Do You Expect Your Use of Digital Resources to Change in 2015-2016 from 2014-2015?
      • Table Expected Change in Digital Resource Use in 2015-2016 Compared to 2014-2015, by Enrollment Level
      • Table Expected Change in Digital Resource Use in 2015-2016 Compared to 2014-2015, by Geographic Region
    • Sales Forecast for 2015-2016
      • Table Total Sales of PreK Instructional Materials, by Market Segment, 2015-2016P vs. 2014-2015 (Sales in millions)
      • Table PreK Instructional Material Sales by Instructional Type, 2015-2016P vs. 2014-2015 (Sales in millions)
  • Appendix

Abstract

Market Opportunities for PreK Instructional Materials 2015-2016

Market Opportunities for PreK Instructional Materials 2015-2016 examines the early childhood education market and the potential for sales of instructional materials into this segment. The report focuses on children who are enrolled in Head Start, state- and locally funded public PreK classrooms, and private childcare centers. Primary attention is paid to the core market of 4-year-olds.

Simba Information's Market Opportunities for PreK Instructional Materials 2015-2016 examines which teaching materials PreK educators require through the results of an online survey of Head Start locations, school-based PreK and early childhood programs, and independent childcare centers conducted in partnership with MCH Strategic Data.

Actionable Data on PreK Learning Materials, including:

  • Realistic PreK market size growth patterns and projections based on comparisons with a similar survey conducted in 2013;
  • Changes in demand for Pre K materials;
  • Changes in demand by type and size of PreK institution;
  • Changes in demand for types and formats of instructional resources;
  • Identifying primary sources of funding for learning materials.
  • 3-D examination of topics by overall change, by institution size and by geographical region

Topics Covered in Market Opportunities for Prek Instructional Materials 2015-2016:

  • Size and growth for Pre K materials
  • Enrollment growth patterns
  • Funding changes
  • Demand for types of instructional materials (e.g. supplemental, assessment, core curriculum)
  • Use of digital devices and digital materials in classrooms
  • Market trends and policy impacts
  • Current spending outlook

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