College Publishing Market Forecast 2011-2012
Published: November 1, 2011
- 157 Pages
Table of Contents
- Methodology
- Executive Summary
- Size and Structure
- Introduction
- Table Growth in College Textbook Net Sales, 2000-2010 (in billions; CAGR =7%)
- College Books Account for 27% of Book Publishing Universe
- Table Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008 - 2010 (ranked by 2010 sales; $ in millions )
- Used Textbooks Show Persistence
- Table New Textbooks vs. Used Textbooks in the U.S., 2009-2011P ($ in millions)
- Key Media in College Classrooms
- Table Share of Media Used in U.S. College Classrooms, 2011P (% share based on $10.19 billion market)
- eTextbooks Show Strong Growth
- Table Average Textbook Price* Comparison, New vs. Used, Academic Years,2006 - 2010
- Average Textbook Prices Increase Moderately
- Table Simba Information's College Publisher Index, 2009-2010 (New sales revenue $ in millions; ranked by 2010 new sales revenue)
- Top 10 Publishers Account for 84% of College Market
- Introduction
- Enrollment
- Overview
- Table Total Enrollment in Higher Education, 1994-2019P (in thousands)
- Table College Enrollment by Age, 1994-2019P (in thousands)
- Enrollment by Age
- Enrollment by Gender
- Diversity on the Campus
- Table Total Enrollment in Higher Education by Gender, 1994-2019P (in thousands)
- Table U.S. Enrollment Numbers by Race, 1994-2019P (Parentheses indicate percent of total enrollment; in thousands)
- Table Total Higher Education Enrollment by Enrollment Status, 1994-2017P (in thousands)
- Table Fall 2009 Enrollment by Institutional Type
- Full-Time vs. Part-Time Enrollment Changes
- Public vs. Private Enrollment
- Table Degrees Conferred, 1994-2019P
- Degree Distribution Shifts
- Where the Students Will Come From
- Table Public High School Graduates, 2007-2008
- Table Public High School Graduates, 2017-2018P
- Overview
- Funding
- Introduction
- Tuition and Total Cost
- Table Average Tuition and Fee Charges (constant dollars)
- Aid Makes a Difference
- Table Higher Education Financial Aid, 1998-1999 to 2009-2010 (in millions of constant $)
- Various Financing Options Available
- Table Estimated Federal Aid for Post-Secondary Education, 2012E ($ in thousands)
- Federal Government Addresses Affordability
- Pell Grants Important Part of Federal Funding
- Table Federal Higher Education Programs, FY2010-2012P ($ in millions)
- More Focus on Community College
- States Face Financial Issues
- Table State Appropriations to Higher Education, FY2009-2011 ($ in thousands)
- Tuition Increases the Norm Across the States
- Textbooks
- Introduction
- Table New and Used Book Sales at College Retail, 2008 - 2010 (retail sales estimates; $and units in millions)
- eTextbooks Expand Variety of Format Offerings
- New Pilots Sprout
- Table Reed College iPad Pilot Findings
- eTextbooks Projected to Grow in 2011
- Table Book Sales: New, Used and eTexts, 2009 - 2011P (retail sales estimates; $and units in millions)
- Digital Licensing Grows; Digital Rental Blossoms
- New Pilots Sprout
- Open Educational Resources Jockey for Position
- Connexions and Flat World Knowledge Grow
- Ten Publishers Command 69.2% of New Units Sold
- Table Leading Publishers by New Units, 2010 vs. 2009 (units in thousands; ranked by share in 2010)
- Table Top 20 Disciplines for Textbook Sales, 2010 vs. 2009 ($ in millions)
- Math Courses Accounted for the Most Textbook Sales in 2010
- Table Unit Sales Patterns, 2010 (% Change from 2009)
- Table Mathematics - Leading Publishers, 2010 ($ in millions; ranked by total sales)
- In 9 Leading Disciplines, Pearson Holds Leadership in 7
- Pearson Is Best-Selling Math Publisher in 2010
- Pearson Also Leads in English
- Table English - Leading Publishers, 2010 ($ in millions)
- Pearson, McGraw-Hill Dominate in Biological Sciences
- Table Biological Sciences - Leading Publishers, 2010 ($ in millions)
- Cengage Pushes Pearson in Psychology
- Table Psychology - Leading Publishers, 2010 ($ in millions)
- Pearson Teaches the Teachers
- Table Education - Leading Publishers, 2010 ($ in millions)
- Table Accounting - Leading Publishers, 2010 ($ in millions)
- McGraw-Hill Adds Up in Accounting
- Table History - Leading Publishers, 2010 ($ in millions)
- Pearson and Cengage Learning Define History as No. 1 and No. 2
- Table Foreign Languages and Literature - Leading Publishers, 2007 ($ in millions)
- McGraw-Hill and Cengage Learning Top Foreign Language Sales
- Table Chemistry - Leading Publishers, 2010 ($ in millions)
- Pearson Leads in Chemistry
- Introduction
- Multimedia Materials
- Introduction
- Table Multimedia Market Share, 2009 - 2011P (New and Used Book retail sales estimates; $and units in millions)
- Technology Market Expanding
- Cengage Learning Probes Market with MindTap
- McGraw-Hill Invests in Technology
- Wiley Looks for Stronger Tech Component
- Pearson, Blackboard Take a Page from OER and Tap the Cloud
- Mobile Moves onto Campuses
- Introduction
- Marketing & Distribution
- Overview
- What Students Pay
- What Textbooks Cost
- College Stores Still First Stop
- Table Total College Store Market
- Online Purchasing of Materials Grows
- Social Media Has Impact
- Table Increase In Median Sales Made on Online
- Used Texts: Wanted, but Limited
- Textbook Rental Options on the Rise
- Drivers Toward Digital Content
- Learning Management Systems Play a Role
- EReaders and Apps
- Digital Licensing Programs Launch
- Digital Licensing Pricing Being Worked Out
- Forecast and Conclusions
- Overview
- Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010 2014 ($ in millions)
- Mobile and Modular
- Multimedia Materials Show Growth
- Table Sales Forecast of E-Textbooks, 2010 - 2014 ($ in millions)
- Overview
- Profiles of Leading College Textbook Distributors and Retailers
- Barnes & Noble College Booksellers
- Table Key Statistics: Barnes & Noble College Booksellers
- Table Financial Overview: Barnes & Noble College Booksellers, 2009-2011 ($ in millions)
- Blackboard
- Table Key Statistics: Blackboard
- Table Financial Overview: Blackboard, 2007-2009P ($ in 000)
- Cengage Learning
- Table Key Statistics: Cengage Learning
- Table Financial Overview: Cengage Learning, FY 2009-FY2011 ($ in 000)
- Chegg.com
- Table Key Statistics: Chegg.com
- Follett Corp.
- Table Key Statistics: Follett Corp.
- Table Financial Overview: Follett Higher Education Group, Fiscal 2009-2011 ($ in 000)
- McGraw-Hill Education (The McGraw-Hill Cos.)
- Table Key Statistics: McGraw-Hill Education
- Table Financial Overview: McGraw-Hill Cos., 2009-2011P ($ in 000)
- Nebraska Book Co.
- Table Key Statistics: Nebraska Book Co.
- Table Financial Overview: Nebraska Book Co., Fiscal 2009-2011 ($ in 000)
- Pearson Education
- Table Key Statistics: Pearson Education
- Table Financial Overview: Pearson PLC, 2009-2011P ($ in millions)
- John Wiley & Sons
- Table Key Statistics: John Wiley & Sons
- Table Financial Overview: John Wiley & Sons, Fiscal 2009-2011
- Barnes & Noble College Booksellers
Abstract
Simba Information’s College Publishing Market Forecast 2011-2012 is the most up-to-date business information and market trends resource providing a complete view of the higher education market in the U.S. in a single-source format.
This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.
Topics in College Publishing Market Forecast 2011-2012 include:
- Market size by media segment: textbooks (new and used), multimedia materials and tools
- Drivers of segment growth
- Impact of emergent technologies, including digital tablets and other devices and e-textbooks
- Sales data by discipline
- In-depth assessment of the key community-college and for-profit career-college markets
- Analysis of landscape metrics: funding, policy and enrollment
- Developing trends in distribution
- Market segment projections through 2014
- Detailed profiles of leading providers of instructional materials and services
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