College Publishing Market Forecast 2011-2012

Published: November 1, 2011 - 157 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Size and Structure
    • Introduction
      • Table Growth in College Textbook Net Sales, 2000-2010 (in billions; CAGR =7%)
    • College Books Account for 27% of Book Publishing Universe
      • Table Domestic College Instructional Materials Sales in Comparison to Other Publishing Categories, 2008 - 2010 (ranked by 2010 sales; $ in millions )
      • Used Textbooks Show Persistence
        • Table New Textbooks vs. Used Textbooks in the U.S., 2009-2011P ($ in millions)
    • Key Media in College Classrooms
      • Table Share of Media Used in U.S. College Classrooms, 2011P (% share based on $10.19 billion market)
      • eTextbooks Show Strong Growth
        • Table Average Textbook Price* Comparison, New vs. Used, Academic Years,2006 - 2010
      • Average Textbook Prices Increase Moderately
        • Table Simba Information's College Publisher Index, 2009-2010 (New sales revenue $ in millions; ranked by 2010 new sales revenue)
    • Top 10 Publishers Account for 84% of College Market
  • Enrollment
    • Overview
      • Table Total Enrollment in Higher Education, 1994-2019P (in thousands)
      • Table College Enrollment by Age, 1994-2019P (in thousands)
    • Enrollment by Age
    • Enrollment by Gender
    • Diversity on the Campus
      • Table Total Enrollment in Higher Education by Gender, 1994-2019P (in thousands)
      • Table U.S. Enrollment Numbers by Race, 1994-2019P (Parentheses indicate percent of total enrollment; in thousands)
      • Table Total Higher Education Enrollment by Enrollment Status, 1994-2017P (in thousands)
      • Table Fall 2009 Enrollment by Institutional Type
    • Full-Time vs. Part-Time Enrollment Changes
    • Public vs. Private Enrollment
      • Table Degrees Conferred, 1994-2019P
    • Degree Distribution Shifts
    • Where the Students Will Come From
      • Table Public High School Graduates, 2007-2008
      • Table Public High School Graduates, 2017-2018P
  • Funding
    • Introduction
    • Tuition and Total Cost
      • Table Average Tuition and Fee Charges (constant dollars)
    • Aid Makes a Difference
      • Table Higher Education Financial Aid, 1998-1999 to 2009-2010 (in millions of constant $)
    • Various Financing Options Available
      • Table Estimated Federal Aid for Post-Secondary Education, 2012E ($ in thousands)
    • Federal Government Addresses Affordability
    • Pell Grants Important Part of Federal Funding
      • Table Federal Higher Education Programs, FY2010-2012P ($ in millions)
    • More Focus on Community College
    • States Face Financial Issues
      • Table State Appropriations to Higher Education, FY2009-2011 ($ in thousands)
      • Tuition Increases the Norm Across the States
  • Textbooks
    • Introduction
      • Table New and Used Book Sales at College Retail, 2008 - 2010 (retail sales estimates; $and units in millions)
    • eTextbooks Expand Variety of Format Offerings
      • New Pilots Sprout
        • Table Reed College iPad Pilot Findings
      • eTextbooks Projected to Grow in 2011
        • Table Book Sales: New, Used and eTexts, 2009 - 2011P (retail sales estimates; $and units in millions)
      • Digital Licensing Grows; Digital Rental Blossoms
    • Open Educational Resources Jockey for Position
      • Connexions and Flat World Knowledge Grow
    • Ten Publishers Command 69.2% of New Units Sold
      • Table Leading Publishers by New Units, 2010 vs. 2009 (units in thousands; ranked by share in 2010)
      • Table Top 20 Disciplines for Textbook Sales, 2010 vs. 2009 ($ in millions)
    • Math Courses Accounted for the Most Textbook Sales in 2010
      • Table Unit Sales Patterns, 2010 (% Change from 2009)
      • Table Mathematics - Leading Publishers, 2010 ($ in millions; ranked by total sales)
    • In 9 Leading Disciplines, Pearson Holds Leadership in 7
      • Pearson Is Best-Selling Math Publisher in 2010
      • Pearson Also Leads in English
        • Table English - Leading Publishers, 2010 ($ in millions)
      • Pearson, McGraw-Hill Dominate in Biological Sciences
        • Table Biological Sciences - Leading Publishers, 2010 ($ in millions)
      • Cengage Pushes Pearson in Psychology
        • Table Psychology - Leading Publishers, 2010 ($ in millions)
      • Pearson Teaches the Teachers
        • Table Education - Leading Publishers, 2010 ($ in millions)
        • Table Accounting - Leading Publishers, 2010 ($ in millions)
      • McGraw-Hill Adds Up in Accounting
        • Table History - Leading Publishers, 2010 ($ in millions)
      • Pearson and Cengage Learning Define History as No. 1 and No. 2
        • Table Foreign Languages and Literature - Leading Publishers, 2007 ($ in millions)
      • McGraw-Hill and Cengage Learning Top Foreign Language Sales
        • Table Chemistry - Leading Publishers, 2010 ($ in millions)
      • Pearson Leads in Chemistry
  • Multimedia Materials
    • Introduction
      • Table Multimedia Market Share, 2009 - 2011P (New and Used Book retail sales estimates; $and units in millions)
    • Technology Market Expanding
    • Cengage Learning Probes Market with MindTap
    • McGraw-Hill Invests in Technology
    • Wiley Looks for Stronger Tech Component
    • Pearson, Blackboard Take a Page from OER and Tap the Cloud
    • Mobile Moves onto Campuses
  • Marketing & Distribution
    • Overview
    • What Students Pay
    • What Textbooks Cost
    • College Stores Still First Stop
      • Table Total College Store Market
    • Online Purchasing of Materials Grows
    • Social Media Has Impact
      • Table Increase In Median Sales Made on Online
    • Used Texts: Wanted, but Limited
    • Textbook Rental Options on the Rise
    • Drivers Toward Digital Content
    • Learning Management Systems Play a Role
    • EReaders and Apps
    • Digital Licensing Programs Launch
    • Digital Licensing Pricing Being Worked Out
  • Forecast and Conclusions
    • Overview
      • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2010 2014 ($ in millions)
    • Mobile and Modular
    • Multimedia Materials Show Growth
      • Table Sales Forecast of E-Textbooks, 2010 - 2014 ($ in millions)
  • Profiles of Leading College Textbook Distributors and Retailers
    • Barnes & Noble College Booksellers
      • Table Key Statistics: Barnes & Noble College Booksellers
      • Table Financial Overview: Barnes & Noble College Booksellers, 2009-2011 ($ in millions)
    • Blackboard
      • Table Key Statistics: Blackboard
      • Table Financial Overview: Blackboard, 2007-2009P ($ in 000)
    • Cengage Learning
      • Table Key Statistics: Cengage Learning
      • Table Financial Overview: Cengage Learning, FY 2009-FY2011 ($ in 000)
    • Chegg.com
      • Table Key Statistics: Chegg.com
    • Follett Corp.
      • Table Key Statistics: Follett Corp.
      • Table Financial Overview: Follett Higher Education Group, Fiscal 2009-2011 ($ in 000)
    • McGraw-Hill Education (The McGraw-Hill Cos.)
      • Table Key Statistics: McGraw-Hill Education
      • Table Financial Overview: McGraw-Hill Cos., 2009-2011P ($ in 000)
    • Nebraska Book Co.
      • Table Key Statistics: Nebraska Book Co.
      • Table Financial Overview: Nebraska Book Co., Fiscal 2009-2011 ($ in 000)
    • Pearson Education
      • Table Key Statistics: Pearson Education
      • Table Financial Overview: Pearson PLC, 2009-2011P ($ in millions)
    • John Wiley & Sons
      • Table Key Statistics: John Wiley & Sons
      • Table Financial Overview: John Wiley & Sons, Fiscal 2009-2011

Abstract

Simba Information’s College Publishing Market Forecast 2011-2012 is the most up-to-date business information and market trends resource providing a complete view of the higher education market in the U.S. in a single-source format.

This newly updated report provides a complete analysis of market conditions and industry initiatives for the higher education instructional materials market. A key feature of the report is Simba’s partnership with R.R. Bowker PubTrack Higher Education to provide the most up-to-date retail sales data of books in the U.S. college market, broken down by publisher, disciplines and new and used titles.

Topics in College Publishing Market Forecast 2011-2012 include:

  • Market size by media segment: textbooks (new and used), multimedia materials and tools
  • Drivers of segment growth
  • Impact of emergent technologies, including digital tablets and other devices and e-textbooks
  • Sales data by discipline
  • In-depth assessment of the key community-college and for-profit career-college markets
  • Analysis of landscape metrics: funding, policy and enrollment
  • Developing trends in distribution
  • Market segment projections through 2014
  • Detailed profiles of leading providers of instructional materials and services

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