PreK-12 Testing Market Forecast, 2022-2023

Published: September 30, 2022 - 75 Pages

Table of Contents

  • Methodology
  • Executive Summary
  • Industry Size & Structure
    • Types of Tests
      • Table Testing Terminology
    • Impact of the Pandemic
    • Growth Drivers
      • Federal and State Programs
      • Strong Funding Picture Drives Progress
        • Table Selected Federal Funding Sources for Assessments, 2022
    • Market Size
      • Table PreK-12 Testing Sales, by Segment, 2018-2021 (in millions)
      • Table Change in PreK-12 Testing Sales, 2019-2021
      • Table Market Share, PreK-12 Testing Segments, 2018-2021
    • Major Strides for Digital Infrastructure
      • Statewide Goes Online; Classroom Lags Behind
      • Share of Online Testing in the Assessment Market
        • Table The Market for PreK-12 Online Assessments, 2020-2021 (in millions)
  • State-Level Tests
    • Table Statewide Vendor Contracts, Federally Mandated Summative Tests, Fall 2022
    • Rise of Fall Assessments
    • Balanced Assessment Systems and Innovative Pilots
      • Table Leading Vendors for Federally Mandated Statewide Summative Tests, Fall 2022
      • Through-Year Model Takes the Lead
    • Rethinking High School Assessment
      • Using College Entrance Exams for Accountability
      • Changing Graduation Requirements
      • Shifting Testing Priorities
    • Statewide Interim and Formative Resources
  • Classroom-Level Assessments
    • Pandemic Leads to Strategic Change
    • Embedding Assessment into Instruction
    • Players in Classroom Assessment
    • Importance of Professional Learning
  • Assessment Market Trends
    • Competency-Based Education and Performance Assessments
      • Competency-Based Education
      • State Supports for Local Performance Tasks
    • A Focus on Early Learners
    • Other Subjects of Interest
      • Addressing the Whole Child
      • Language Learning
      • Financial Literacy
      • Computer Science
      • Civics
    • Analytics and the Feedback Loop
    • Mergers, Acquisitions, and Partnerships
    • Taking a Step Back from Teacher Tests
  • Conclusions and Outlook
    • Table Projected PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
    • Table Projected Growth in PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
    • Table Projected Market Share, PreK-12 Testing Sales, by Segment, 2021-2025 (in millions)
    • Table Projected Market for PreK-12 Online Assessments, 2021-2025 (in millions)
    • Table Projected Growth of PreK-12 Online Assessments, 2021-2025
    • Table Projected Share of PreK-12 Online Assessments, 2021-2025 (in millions)
    • Challenges Ahead
      • A Potential Funding Cliff
      • Teacher Shortages
      • Continued Learning Loss
      • Troubles Ahead for Test Prep?
      • Cybersecurity Concerns
    • Opportunities for Savvy Assessment Marketers
  • Who's Who
    • ACT (www.act.org)
    • Amplify (www.amplify.com)
    • Cambium Learning Group (www.cambiumlearning.com)
    • Cognia (www.cognia.org)
    • College Board (www.collegeboard.org)
    • Curriculum Associates (www.curriculumassociates.com)
    • Data Recognition Corp. (www.datarecognitioncorp.com)
    • ETS (www.ets.org)
    • NWEA (www.nwea.org)
    • Pearson (www.pearsonassessments.org)
    • Renaissance (www.renaissance.com)
    • Riverside Insights (www.riversideinsights.com)

Abstract

PreK-12 Testing Market Forecast 2022-2023


Simba has estimated that the total market sales of the PreK-12 assessment market reached over $2.825 billion in 2021-2022. Breaking down that figure by key segments, state level summative assessments represent 37.8% of the market, and nearly two-thirds of the market can be attributed specifically to classroom assessments. Simba has also found that the classroom assessment segment is growing extremely quickly with a year-over-year increase of 16.1%.

Simba also predicts total assessment sales will exceed $5 billion in 2024-2025 with classroom assessments driving the growth.

What this Report Covers

In addition to examining and determining the PreK-12 assessment market size, structure, and shares, the report also analyzes the impact of the pandemic, growth drivers, federal and state programs, state level tests and statewide vendor contracts, rethinking high school assessment, shifting testing priorities, professional learning, competency-based education, and key players in classroom assessment

Broader social trends also examined include the pushback on the fairness and value of current testing and innovative testing models being developed as a possible solution, including state applications and piloting of through-year models; the need to address Covid related learning loss particularly among the youngest learners; test anxieties, and the impact of teacher burnout and shortages.

Key Findings

One key finding examined in this report include the discovery that performative assessments are proving non-viable for summative testing purposes. Simba also reports that there is an increased demand and focus on specific student learning and assessment needs-specifically for social and emotional learning, language learning, financial literacy, computer science and civics. The report also examines the need and focus on the importance of better analytics analysis, so that data obtained from a test tells a larger story with critical context.

Key Trends Discussed

Several significant trends and developments are explored and analyzed in the report. Among them are the ongoing use of digital resources, which Simba has estimated makes up 65.2% of the total assessment market. An estimated 87% of state-level assessments are now being digitally administered.

Companies Covered

Key companies that play a leading role in the assessment and testing market are also profiled: ACT, Amplify, Cambium Learning Group, Cognia, College Board, Curriculum Associates, Data Recognition Corp., ETS, NWEA, Pearson, Renaissance and Riverside Insights.

About Simba Information

Publishers and investment professionals can trust Simba Information’s PreK-12 Testing Market Forecast 2022-2023 Report to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for PreK-12 assessment including state level testing in the United States

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the assessment and testing market.

Simba has the knowledge base and perspective gained from more than 20 years’ covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

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