Publishing for the PreK-12 Market, 2021-2022
Published: September 13, 2021
- 140 Pages
Table of Contents
- Methodology
- Executive Summary
- Enrollment
- Introduction
- Disenrollment Disrupts Education
- California Illustrates Pandemic Trends
- Pattern Is Repeated Elsewhere
- Where Students Went & Departure Impact
- Public Schools: Numbers & Students
- Public School Enrollment Growth Slows
- Table Trends in Public School Enrollment, 2000-2029P
- Enrollment Patterns Vary Across the States
- Table Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
- Birth Rates Will Impact Future Enrollment
- Private Schools Face Challenges, See Opportunity
- Catholic School Enrollment Declines Continue
- Table Catholic School Enrollment Declines, 2016-2020
- Support for School Choice Grows
- Increasing Interest in Charter Schools
- Table Charter School Growth, 2000 to 2018
- Table Charter Schools by State, Fall 2019
- Characteristics of Charter Schools
- Table Charter School Management, 2018-2019
- Pandemic Leads to Homeschooling Surge
- Table Homeschooling, 2003-2016
- Virtual Schools See Bright Future
- Graduation Rates Inch Up
- Table Adjusted Cohort Graduation Rates for Public High School Students, 2018-2019
- Dual Enrollment Offers Opportunities
- Decline for Students in Poverty
- Table Title I Schools by State, 2019
- Students Experiencing Homelessness
- ELL Population Continues to Grow
- Table Trends in English-Language Learner Enrollment, 2000-2001 to 2018-2019
- Table Percentage of Public-School Students who are ELL by State, 2018-2019
- Special Needs Students Get Services
- Table Trends in Youth Receiving IDEA Services, 2017-2018 to 2019-2020
- PreK Progress Stalls
- Table Enrollment Growth in State-Funded Preschool Programs, 2017-2018 to 2019-2020
- Table Enrollment & Per-Child Spending in State-Funded Preschool, 2019-2020
- Pandemic Impacts PreK
- More Connected Students; Needs Expand
- Table 3-18-Year-Old Children with Home Internet Access, 2016-2019
- Source: National Center for Education Statistics, 2021: Budget & Policy
- Introduction
- Policy & Funding History
- Policy & Funding in the ESSA Era
- Federal, State & Local Funding Sources
- Reopening Schools: A New Policy Area
- Annual Exams Required, Some Flexibility
- Federal Funding Continues to Rise
- Table Education Department Appropriations, FY2019-FY2021 (selected K-12 categories, $ in millions)
- Biden Proposed Ed Funding Increases for FY 2022
- Table Education Department Appropriations, FY2020-FY2022P (selected K-12, $ in millions)
- New Take on Title I
- More Money Proposed for IDEA
- Increased Support for Community Schools Program
- Serving English-Language Learners
- Funding Hikes for Learning Centers & CTE
- New Programs, New Budget Lines Proposed
- Stimulus Bills Provide Education Money
- Pandemic Leads to CARES Act
- Rethink K-12 Part of CARES Act
- Table Selected Approved Rethink K-12 Education State Plan Highlights, 2020
- More Funding from Second Stimulus
- American Rescue Plan Provides Another Wave of K-12 Funding
- Table COVID-19 Relief Education Funding ($ in billions)
- Title I's 50 Largest Allocations
- Table 50 Largest Title I Allocations to LEAs, FY2019 ($ in thousands)
- Support for Classroom Connectivity
- Table E-Rate Applicants Value the Program
- Moving the Bar on Connectivity Needs
- Connectivity for Homes as Well as Schools
- E-rate to Support Cybersecurity
- Trends Winning Federal & State Support
- Promoting the Switch to Digital
- Computer Science Moving from Elective to Requirement
- Table States with State Plan for Computer Science Education
- High Schools Teaching Computer Science
- Table States that Require High Schools to Offer Computer Science Education
- School Climate Earns More Consideration
- Career and Technical Education Booms
- School Choice Movement Continues
- State Education Funding Overview
- Adoption States Influence Market & Offer Opportunities
- Per-Pupil Funding Varies by State & District
- Table Per Pupil Funding by State, FY 2018
- Inequities in District-Level Funding
- Table 20 Largest School Districts & Per-Pupil Spending, FY2018
- Fiscal 2021 Budgets Approved Amid Change
- Table Select States with FY2021 K-12 Initiatives or Funding Changes & 2020 Approval Dates
- For FY 2022, K-12 Support Takes New Forms
- New York
- California
- Florida
- Illinois
- Pennsylvania
- Georgia
- Michigan
- Texas
- Market Size & Structure
- Introduction
- Industry Finds its (Digital) Footing in 2020
- Table Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020, and 2021P ($ in 000,000; ranked by 2021P)
- Instructional Materials Decrease 2.5% in 2020
- Providers Adjust to Changing Market
- More Digital Use
- Table Some Tools with Increased Use by Students & Educators from the First Week of February to the First Week of April, 2020
- Educators Use Range of Tools, Focus on Connection
- Table Centre for Learning and Performance Technolgies' Top 100 Tools in Education 2020
- Testing Plans Upended
- COVID-19 Adds to Erosion of State Testing
- Testing 2021
- Trade Books in Schools
- Industry Dynamics
- Introduction
- AP: Education Net Sales Decline 12% in 2020
- Table U.S. PreK-12 and Higher Education Instructional Materials Net Sales December and Year-End, 2020 vs. 2019 ($ in 000,000)
- Operating Performance in the Year of COVID-19
- Goodheart-Willcox
- Stride
- Table Simba Information's PreK-12 Performance Index, 2020 vs. 2019 ($ in 000; ranked by 2020 Operating Margin
- Scholastic
- Houghton Mifflin Harcourt
- Discovery Education
- McGraw Hill
- Cengage
- Stockwatch Reflects Difficult Year in 2020
- Table EER Stockwatch: Company Price per Share 2020
- Digital Expansion Drives 2020 M&A Activity
- Table Simba Information's PreK-12 Merger & Acquisition Index, 2020
- Literacy
- Traditional Leaders Reshape Their Businesses
- Technology as Acquisition Driver
- M&A Pace Accelerates in H1 2021
- Table Simba Information's PreK-12 Merger & Acquisition Index, H1 2021
- Market Trends
- Introduction
- Reopening Plans
- Table Sample of State Uses for Federal ARP Funding to Reopen Schools, Approved by U.S. Department of Education, 2021
- Acceleration of Digital Tools; Acceptance of Online Learning
- Personalized Learning
- Acceptance of Virtual Schools
- Curriculum Resources
- Social Studies
- Assessment
- NAEP postponed
- Outlook
- Introduction
- Digital/Print Perspective
- Narrowing the Digital Divide
- Informed Decision-Making
- Spending Outlook
- Table Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2020-2024P ($ in 000,000, ranked by 2021P)
- Company Profiles
- Cambium Learning
- Pandemic Response
- Cengage
- Discovery Education
- Building Partner Relationships
- Goodheart-Willcox Company
- Houghton Mifflin Harcourt
- Kahoot!
- Pandemic Impact
- McGraw Hill
- Pearson
- Renaissance
- Pandemic Impact
- Savvas Learning Company
- Scholastic Corporation
- Stride
- Pandemic Impact
- Cambium Learning
Abstract
Publishing for the PreK-12 Market 2021-2022


Publishing for the PreK-12 Market 2021-2022 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.
The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:
Simba Information defines the major segments of instructional materials industry—core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines—and sizes the individual segments and the overall instructional materials industry, which Simba projects will come in at $9.31 billion in 2021.
The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:
- Enrollment, specifically COVID-19-induced changes: school choice, homeschooling, virtual schools.
- Connectivity issues and status at school and at home.
- Federal and state support for PreK-12 education.
- Impact of federal stimulus spending.
- Title I allocations.
- Variances in state per-pupil funding and per-pupil funding in the 20 largest districts.
- Fiscal 2022 funding initiatives in eight of the largest states.
- Sales by industry segments.
- Increased digital development.
- Upended testing plans.
- Operating performance of selected public companies.
- Stock performance of selected public companies.
- Preponderance of digitally-driven M&A activity.
- Acceleration of digital tools and online learning.
- New focus on social studies.
- Adjustments to state testing requirements.
- Projected sales of instructional materials by segment through 2024.
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