E-Textbooks in Higher Education 2010-2011

Table of Contents

Methodology

Executive Summary

Chapter 1: Size and Structure

Introduction

Textbooks: Traditionally Stable Market

Textbooks: Course Staple

Format Variety

Soft Covers and Custom are Alternatives

Used Textbooks Do Not Biodegrade

E-Textbooks Emerge as New Format Option

Recording Growth

Open Source Is Rising Challenge

Flat World Knowledge Secures Foothold

Macmillan Combines Customization with Open Access

Table 1.1: Growth in College Textbook Net Sales, 2000-2009

Table 1.2: Sales of Key College Instructional Materials, 2008 vs. 2009 vs. 2010P

Chapter 2: Distribution

Introduction

CourseSmart Moves Closer to Faculty

Publishers Selling e-Books Through LMS

WileyPLUS Use Grows

Embedding in Blackboard

Barnes & Noble and Follett Partner with Blackboard

Changing Role for Campus Stores

Institutional Licensing

E-Readers Could Change Distribution Models

Barnes & Noble Launches NOOKstudy Software for PCs and Macs

Large, and a Tad Awkward, the Kno Launches

Challenges to Traditional Sales Model

Bridgepoint Publishes its Own Textbooks for Online Courses

Open Access Spreading

Textbook Rental Programs Mutiply

Cengage Learning Adds Textbook Rental Option

Table 2.1: Digital Statistics at College Stores

Chapter 3: E-Reader Pilots

Introduction

Protecting the Disabled

Kindle DX Pilots

Arizona State University

Darden School of Business (University of Virginia)

Foster School of Business (University of Washington)

Pace University

Princeton University

Reed College

iPads Mean More Pilots

Coming to Reed College The Apple iPod Pilot

Table 3.1: Princeton University’s Kindle DX User Printing Statistics

Chapter 4: Conclusions & Outlook

Introduction

Digital Transformation

Digital Growth Sets the Pace

Table 4.1: Sales Forecast of Key College Instructional Materials, 2009-2013

Appendix: Platforms for E-Book Consumption

Introduction

The Evolution of E-Book Formats

The Platforms

The Personal Computer

Mobile Phone or PDA

Apple’s iPhone, iPod Touch, and iPad

Dedicated Reading Devices

Future Devices

The Most Popular Devices Today

Table A: Select Current U.S. E-Book Reading Devices, by Launch Date

Table B: Devices Used to Read E-Books, 2008

Table C: Devices Used to Read E-Books, 2009

Abstract