Simba Information's 2009 National Textbook Adoptions Scorecard and 2010 Outlook

Published: December 21, 2009 - 50 Pages

Table of Contents

  • Methodology
  • Simba Information's 2009 National Textbook Adoptions Scorecard and 2010 Outlook
    • Introduction and Trends
    • Technology Rises
    • 22 States Adopt Textbooks
      • Table Textbook Adoption States
    • Textbook Adoption Cycles
    • 2009 Textbook Adoption Opportunity and Results
      • Table 2009 Textbook Adoption Opportunity, Selected Disciplines (Total estimated opportunity: $500 million)
    • Disappointing Year for Reading/Language Arts
    • California Purchasing Dries Up
      • Los Angeles Spends $39 Million to Purchase Math
    • Florida Adoption Tracks at $8.2 Million
      • Where the Purchasing Happened
    • In Georgia, Some Buys, Some Delays
    • Promising Climate in Alabama Disintegrated
      • McGraw-Hill Commanded Secondary Segment and Adoption
        • Table Alabama PreK-12 Language Arts Textbook Adoption, 2009 (Estimated sales; $ in thousands)
      • Pearson Dominates K-6 Language Arts in Alabama
    • 2009 Math Sales Driven by North and South Carolina
      • Pearson's Investigations Dominates K-5 in North Carolina
        • Table North Carolina K-5 Math Textbook Adoption, 2009
      • Houghton Mifflin Harcourt Captures 2nd Place
      • McGraw-Hill Places 3rd in North Carolina and South Carolina Math
        • Table South Carolina K-8 Math Textbook Adoption, 2009
      • Mixed Results for Idaho
      • Kentucky Extends Adoption
      • Oregon Adopts but Also Postpones
      • Other States Are Picking Up Math as Well
    • Tennessee Science Spending Estimated at $46.7 Million
      • Table Tennessee Science Adoption, 2009 ($ in thousands)
    • Indiana Changes Adoption Rules
      • Indianapolis Purchases Books
    • Oklahoma Schools Spend $5.3 Million for World Language
      • Table Oklahoma World Language Estimated Sales by Publisher, 2009 (sales in thousands)
    • West Virginia Purchases for World Language
    • Domination in K-5 Pushes Pearson to Top of Publisher Index
      • Table Simba Information's Adoption Scorecard, 2009 ($ in thousands; ranked by total sales*)
      • Houghton Mifflin Harcourt Secures Second Spot
      • McGraw-Hill Places Second in K-5 and 6-8
    • Pearson Titles Dominate K-5 Best-Sellers; HMH & McGraw-Hill in 6-8
      • Table Simba's Best-Selling Textbook Series, 2009 ($ in millions)
    • Performance of Electronic Materials
      • Hybrid of Print and Digital Proves Popular
      • Indiana Encourages Experimentation
      • Texas Legislates for Change, But Makes Standard Choices
      • West Virginia Leads in Opening the Process
      • More Digital Options Available in 2010 Adoptions
    • Forecast: Adoption Market Growth in 2010
    • Texas Schools to Adopt Reading, Literature in 2010
      • Commissioner's List
      • Digital Presence in 2010
        • Table Texas Adopted Reading, Language Arts Materials, Proclamation 2010
    • Competition Intensifies in 2010 Florida Math Adoption
      • Table Publishers Bidding in Florida K-12 Math Adoption, 2010
    • 2011 and Beyond
      • Shaking Out Science in 2011 and 2012
      • Social Studies Builds
        • Table Selected K-12 State Adoption Schedules for Purchase Years 2010-2013


Simba Information’s 2009 National Textbook Adoption Scorecard and 2010 Outlook report presents the crucial business intelligence on textbook adoptions necessary for developers and marketers of instructional materials in a convenient single-source reference edition.

This report offers the most comprehensive analysis available of the results of 2009 state textbook adoptions that is expected to generate nearly $500 million in first-year revenue for publishers and of the opportunities for an expected improved environment for adoption of instructional materials in 2010.

Prepared by the analysts at Simba Information, the 2009 National Textbook Adoption Scorecard and 2010 Outlook covers sales results in specific states, including California, Florida and the three other states that are set to purchase reading and/or language arts materials, as well as the five states that are slated to purchase math materials. The report also provides guidance for opportunities to come.

Topics include:

  • Results from individual states
  • Results in major disciplines
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Index of top-selling K-8 textbooks
  • Performance trends of electronic products
  • Impact of funding constraints and changes in state academic standards
  • Outlook for key adoption opportunities in 2010 and beyond

This report is an essential market intelligence tool for publishers, editors, marketing, business development and investment professionals who need to understand the business strategies currently driving this important segment of the educational publishing industry.

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