Publishing for the PreK-12 Market 2008-2009

Published: May 4, 2008 - 232 Pages

Table of Contents

Executive Summary
Chapter 1: Industry Size and Structure
  • Introduction
  • Market Shows Improvement in 2007, Looks for More in 2008
  • Textbooks Hold Title to the Largest Segment
  • Print Supplements Persevere
  • Growth for State Tests Levels Off
  • Courseware, Modular Software Trading Places
  • Manipulatives Benefit from Science, Math
  • Books, Video and Periodicals
  • Electronic Media Advances Steadily
  • Houghton Mifflin Harcourt Leads PreK-12 Publisher Index
  • HMH, Pearson & McGraw-Hill Dominate PreK-12 Publishing
  • Pearson Penetrates All Corners of the PreK-12 Market
  • McGraw-Hill Pushes Beyond the Textbook
  • Questar Assessment, EMC and Carnegie Lead in 2007 Growth Rates
  • Projected Double-Digit Leaders in 2008
  • Publishers Improve Operating Performance in 2007
  • Goodheart-Willcox Maintains Top Operating Margin
  • M&A Activity in 2007 Consolidates Industry
  • M&A Activity: Looking Deeper Into 2008
  • Who’s in the Hunt to Buy and Sell?

  • Table 1.1: Sales of Print and Electronic Media to the U.S. PreK-12 School Market, 2006-2008P
  • Table 1.2: Market Share of Media Used in U.S. Classrooms, 2008P
  • Table 1.3: Simba Information’s PreK-12 U.S. Publisher Index, 2006-2008P
  • Table 1.4: Educational Publishers’ Performance Index, 2007 vs. 2006
  • Table 1.5: Simba Information’s PreK-12 Mergers & Acquisitions Index, January-March 2008

Chapter 2: Enrollment and Demographics

  • Introduction
  • Public Enrollment vs. Private Enrollment
  • Fastest-Growing States for K-12 Enrollment
  • Fastest-Growing Counties for K-12 Enrollment
  • Growth Rates Vary Across Largest Districts
  • Schools Become More Diverse
  • More Special Needs Students in Schools
  • Homeschool Enrollment Growing

  • Table 2.1: Total Public/Private Projected K-12 Enrollment, 2007-2016
  • Table 2.2: Enrollment in Public and Private Schools, 2007-2016
  • Table 2.3: States Experiencing Largest Enrollment Increases, 2007-2008 vs. 2006-2007
  • Table 2.4: 25 Counties with Largest Enrollment Increases, 2007-2008
  • Table 2.5: 25 Districts with Highest Number LEP/ELL Students
  • Table 2.6: 25 Districts with Highest Number IEP Students
  • Table 2.7: Homeschool Enrollment by State

Chapter 3: Funding

  • Introduction
  • Federal Funding for 2008 and 2009
  • Title I Funding
  • Reading First Funding
  • Tapping Special Education Funding
  • Education Funding at the State Level
  • Clouds in Large Adoption States
  • Brighter Outlook in Smaller States
  • Instructional Materials Funding

  • Table 3.1: Federal Education Appropriations, 2007-2009P
  • Table 3.2: U.S. Dept. of Education Title I State Grant Allocations, 2007-2009E
  • Table 3.3: Recipients of Reading First State Grants, 2007-2009E
  • Table 3.4: IDEA Funding
  • Table 3.5: 2008 State Revenue Outlook
  • Table 3.6: Instructional Materials Expenditure by State, 2005-2006
  • Table 3.7: Top 50 Districts Per-Pupil Expenditures

Chapter 4: Trends

  • Introduction
  • Reauthorization of No Child Left Behind
  • Promises of Campaign 2008
  • Impact of Open Access
  • Virtual Learning: Poised for Takeoff
  • Computer Access in Schools
  • One-to-One Initiatives Take Off
  • One-to-One Options Expand
  • Whiteboards and Clickers Work Together
  • Cell Phones: Opportunity or Distraction
  • NCLB Drives Data Management
  • Competition Rises in Data Management
  • Acquisitions Broaden Data Market

  • Table 4.1: Computer Intensity by State
  • Table 4.2: Comparing Costs of Data Management Systems

Chapter 5: Textbooks and Adoptions

  • Introduction
  • Basal Programs: One Size No Longer Fits All
  • Reading Sells
  • Textbook Market: Adoption States and Open Territories
  • Decade Closes with a Robust Adoption Cycle
  • 2008 Continues Improvement in Adoption Opportunity
    • Florida Approves 89 Reading Programs, with Open Source Option
    • Technology on Deck in California and Texas, Too, in 2008
    • Concern Over Financial Landscape
  • McGraw-Hill Leads Simba’s 2007 Publisher Scorecard
  • McGraw-Hill, Harcourt Titles Dominate Best-Seller Index in 2007

  • Table 5.1: Textbook Share of Instructional Media Used in U.S. Classrooms, 2007 vs. 2006
  • Table 5.2: Top 10 Disciplines for Textbooks, 2006
  • Table 5.3: Basal Sales, Adoption States vs. Open Territories, 2002-2007
  • Table 5.4: Textbook Adoption States
  • Table 5.5: Selected K-12 State Adoption Schedules for Bid Years 2008-2011
  • Table 5.6: Florida’s Adopted Technology-Based Reading Materials, 2008
  • Table 5.7: California’s Adopted Mathematics K-8 Materials, 2008
  • Table 5.8: Adopted Texas K-5 Math Textbooks, 2008
  • Table 5.9: Simba Information’s Publisher Scorecard, 2007
  • Table 5.10: Simba’s Best-Selling Textbook Series, 2007

Chapter 6: Supplementary Materials

  • Introduction
  • 2008 Supplemental Market Projected to Grow 3.1%
  • Electronic Supplementals Growing Faster
  • Who Buys the Supplementals?
  • School Specialty Leads Simba Supplemental Rankings
  • Future of Supplementals
  • Test Prep for Improved Results
  • Formative Assessment Another Way to Prepare
  • Partnering for School Improvement
  • High School Key to School Improvement
  • Intervention Is an Emerging Category
  • SES Business Lags Although Tutoring Need Grows

  • Table 6.1: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2006-2008
  • Table 6.2: Simba Information’s Supplemental Publisher Index, 2006-2008P
  • Table 6.3: School Improvement Grants, 2007

Chapter 7: Forecast and Conclusions

  • Table 7.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2007-2011P

Company Profiles

  • Carnegie Learning
  • Curriculum Associates
  • Educational Testing Service
  • EMC/Paradigm
  • Goodheart-Wilcox
  • Haights Cross Communications
  • Houghton Mifflin Harcourt
  • Inspiration Software
  • Kaplan
  • LeapFrog
  • McGraw-Hill Education
  • Pearson Education
  • Peoples Education
  • Plato Learning
  • The Princeton Review
  • Questar Assessment
  • RD School & Educational Services
  • Renaissance Learning
  • Scholastic
  • School Specialty
  • Scientific Learning
  • Voyager Learning


Publishing for the PreK-12 Market 2008-2009 is the latest edition of Simba’s flagship market intelligence report for the U.S. educational publishing industry.

Publishing for the PreK-12 Market 2008-2009 provides expert analysis on the current state of the highly competitive $9 billion market for PreK-12 instructional materials, including the demand for resources that produce proven student achievement results, the blending of print and technology for delivery of curriculum materials, and the exciting merger and acquisitions market.

The latest edition of Publishing for the PreK-12 Market 2008-2009 contains all the valuable strategic information leaders in the educational publishing market have come to rely on year after year:

  • Simba’s in-depth analysis of market size by media segment: Textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade books, including how and why the strongest segments performed as well as they did.

  • Profiles of 22 leading educational publishers and instructional materials providers, with updated financials and discussion of current strategic initiatives for each company.

  • Simba’s signature forecasts for market growth and informed insights on which segments will drive and hamper market expansion and which publishers will benefit most.

  • Fresh analysis and perspective about critical trends facing educational publishers today, including funding cuts, buying patterns in adoption states versus open territories, the impact of No Child Left Behind legislation on instructional materials and testing requirements, the upswing in homeschool enrollment, the growing demand for supplementary materials, and much, much more.

In addition, Publishing for the PreK-12 Market 2008-2009 offers an inside look into key mergers and acquisitions in the education market, revenue and market share rankings of leading instructional materials providers, demographics, public versus private school enrollment, computer access in schools, use of whiteboards and clickers, and more.

We include detailed strategic and financial profiles of companies such as Carnegie Learning, Curriculum Associates, Educational Testing Service, EMC/Paradigm, Goodheart-Willcox, Haights Cross Communications, Houghton Mifflin Harcourt, Inspiration Software, Kaplan, LeapFrog, McGraw-Hill Education, Pearson Education, Peoples Education, Plato Learning, The Princeton Review, Questar Assessment, RD School & Educational Services, Renaissance Learning, Scholastic, School Specialty, Scientific Learning and Voyager Learning.

Simba takes a measured approach to developing its market size and forecast figures, and presents its findings in a no-nonsense fashion. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.

Publishing for the PreK-12 Market 2008-2009 is a “must-have” for any executive who wants to stay on top of the rapidly changing U.S. educational publishing market. Can you afford to make decisions without access to the same market intelligence that your competitors are using?

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